{"id":35476092,"url":"https://github.com/agentii-ai/growth-hacking-kit","last_synced_at":"2026-01-13T23:31:45.809Z","repository":{"id":329689363,"uuid":"1117575046","full_name":"agentii-ai/growth-hacking-kit","owner":"agentii-ai","description":"Spec-driven growth hacking toolkit for AI SaaS products. Discover and validate product-market fit through systematic campaigns with AI agents. 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height=\"200\"/\u003e\n    \u003ch1\u003e🚀 Growth Hacking Kit\u003c/h1\u003e\n    \u003ch3\u003e\u003cem\u003eDiscover and validate growth strategies faster with AI agents.\u003c/em\u003e\u003c/h3\u003e\n\u003c/div\u003e\n\n\u003cp align=\"center\"\u003e\n    \u003cstrong\u003eA spec-driven toolkit for systematic growth campaign planning and execution of AI SaaS products, built on the foundations of spec-kit.\u003c/strong\u003e\n\u003c/p\u003e\n\n\u003cp align=\"center\"\u003e\n    \u003ca href=\"https://github.com/agentii-ai/growth-hacking-kit/actions\"\u003e\u003cimg src=\"https://img.shields.io/badge/status-production-green\" alt=\"Status\"/\u003e\u003c/a\u003e\n    \u003ca href=\"https://github.com/agentii-ai/growth-hacking-kit/stargazers\"\u003e\u003cimg src=\"https://img.shields.io/github/stars/agentii-ai/growth-hacking-kit?style=social\" alt=\"GitHub stars\"/\u003e\u003c/a\u003e\n    \u003ca href=\"https://github.com/agentii-ai/growth-hacking-kit/blob/main/LICENSE\"\u003e\u003cimg src=\"https://img.shields.io/github/license/agentii-ai/growth-hacking-kit\" alt=\"License\"/\u003e\u003c/a\u003e\n    \u003ca href=\"https://kits.agentii.ai\"\u003e\u003cimg src=\"https://img.shields.io/badge/kits-agentii.ai-blue\" alt=\"Kit Variants\"/\u003e\u003c/a\u003e\n\u003c/p\u003e\n\n---\n\n## 🎯 What is Growth Hacking Kit?\n\n**Growth Hacking Kit** is a specialized variant of [**Spec-Kit**](https://github.com/github/spec-kit), adapted for growth campaign planning and execution of AI SaaS products.\n\nWhile Spec-Kit enables spec-driven software development with AI agents, **Growth Hacking Kit applies the same methodology to the domain of growth marketing, viral mechanics, and campaign validation**—helping founders and growth teams discover sustainable growth through structured, AI-assisted workflows instead of ad-hoc experimentation.\n\n### Key Differences from Spec-Kit\n\n| Aspect | Spec-Kit | Growth Hacking Kit |\n|--------|----------|--------------------|\n| **Focus** | Software feature development | Growth campaign planning \u0026 execution |\n| **Primary Workflow** | Specification → Plan → Code → Test | Specification → Research → Tasks → Execute |\n| **Success Metrics** | Code quality, test coverage, performance | K-factor, time-to-wow, engagement rate, NRR |\n| **Deliverables** | Production software \u0026 APIs | Campaign specifications, growth tactics, retrospective analysis |\n| **CLI Command** | `specify` | `growthkit` |\n| **Agent Commands** | `/speckit.*` | `/growthkit.*` |\n\n---\n\n## 🚀 Get Started\n\n### 1. Install Growth Hacking Kit\n\nChoose your preferred installation method:\n\n#### Option 1: One-Time Usage (Recommended)\n\nRun directly without installing—always uses the latest version:\n\n```bash\nuvx --from git+https://github.com/agentii-ai/growth-hacking-kit.git growthkit init my-product\n```\n\n\u003e **Note**: This project is improving rapidly. We recommend `uvx` to always get the latest features and fixes.\n\n#### Option 2: Persistent Installation\n\nInstall once and use everywhere (may require periodic updates):\n\n```bash\nuv tool install growthkit-cli --from git+https://github.com/agentii-ai/growth-hacking-kit.git\n```\n\nThen use the tool directly:\n\n```bash\ngrowthkit init my-product\n```\n\nTo update to the latest version:\n\n```bash\nuv tool install growthkit-cli --force --from git+https://github.com/agentii-ai/growth-hacking-kit.git\n```\n\n### 2. Initialize Your First Growth Campaign Project\n\n```bash\ngrowthkit init my-ai-product\ncd my-ai-product\n```\n\nThis creates a project with growth-specific templates, constitution, and agent commands.\n\n### 3. Launch Your AI Agent\n\nOpen your AI assistant (Claude Code, Cursor, Windsurf, etc.) in the project directory. You'll see `/growthkit.*` commands available:\n\n```bash\n/growthkit.constitution    # Establish growth-specific principles\n/growthkit.specify         # Define what you're trying to grow\n/growthkit.clarify         # Resolve ambiguities in your hypothesis\n/growthkit.plan            # Create campaign execution plan\n/growthkit.tasks           # Generate actionable growth tasks\n/growthkit.implement       # Execute growth campaign workflow\n```\n\n### 4. Run Your First Growth Discovery Workflow\n\n```bash\n/growthkit.specify Launch Product Hunt campaign for AI code assistant targeting solo developers and small teams, focusing on onboarding speed and code generation quality\n```\n\nThis generates a growth specification with:\n- Sharp personas (role, company, tools, environment)\n- Growth type and viral loop mechanism\n- Platform-specific distribution strategy\n- Success metrics (k-factor, time-to-wow, activation rate)\n- Pilot phase budget and scope\n\n---\n\n## 🤖 Supported AI Agents\n\nGrowth Hacking Kit works with all agents supported by Spec-Kit:\n\n| Agent | Support | Notes |\n|-------|---------|-------|\n| [Claude Code](https://www.anthropic.com/claude-code) | ✅ | Native support |\n| [Cursor](https://cursor.sh/) | ✅ | Full integration |\n| [Windsurf](https://windsurf.com/) | ✅ | Complete support |\n| [Gemini CLI](https://github.com/google-gemini/gemini-cli) | ✅ | Verified working |\n| [GitHub Copilot](https://github.com/features/copilot) | ✅ | Compatible |\n| [Qoder CLI](https://qoder.com/cli) | ✅ | Supported |\n| Plus 10+ additional agents | ✅ | See Spec-Kit docs |\n\n---\n\n## 📦 Growth Hacking Kit Templates\n\nGrowth Hacking Kit provides **34 project templates** (17 agents × 2 script types) automatically downloaded when you run `growthkit init`. Each template includes:\n\n- **Growth Hacking Kit Constitution v1.1.0** with 7 growth-focused principles\n- **Workflow templates**: spec-template.md, plan-template.md, tasks-template.md\n- **5 core commands**:\n  - `/growthkit.specify` - Define growth campaign\n  - `/growthkit.plan` - Create campaign plan\n  - `/growthkit.tasks` - Generate task breakdown\n  - `/growthkit.implement` - Execute with checkpoints\n  - `/growthkit.constitution` - View governance\n- **Automation scripts**: Bash and PowerShell for cross-platform support\n- **Memory system**: `.growthkit/` working directory with growth governance (enables multi-kit coexistence with spec-kit)\n\n### Supported Template Agents (17 Total)\n\nTemplates available for all major AI agents in both **bash** and **PowerShell** variants:\n\n**Tier 1 (Official)**: Claude Code • Cursor Agent • Windsurf • Google Gemini\n**Tier 2**: GitHub Copilot • Qwen • Codex • OpenCode\n**Tier 3**: Qoder • KiloCode • Auggie • Roo • CodeBuddy • AMP • Shai • Jules • Q\n\n**👉 [Full Template Reference →](./docs/templates.md)** - See all 17 agents, template structure, platform support, and customization guides.\n\n### Automated Template Releases\n\nGrowth Hacking Kit uses **automated GitHub Actions** to generate and publish all 34 template variants:\n\n- **Trigger**: Push a version tag (e.g., `git tag v0.1.0 \u0026\u0026 git push --tags`)\n- **Generation**: All templates built from `.growthkit/` source directory\n- **Validation**: Automated checks ensure no Spec-Kit references, correct structure, and Growth-Hacking-Kit v1.1.0 constitution\n- **Distribution**: Published to [GitHub Releases](https://github.com/agentii-ai/growth-hacking-kit/releases) with SHA-256 checksums\n- **Local Testing**: Run `./scripts/build-templates.sh v0.1.0-test` to build and validate locally\n\nDownload from [GitHub Releases](https://github.com/agentii-ai/growth-hacking-kit/releases) with SHA-256 checksums.\n\n---\n\n## 🎯 Core Growth Workflow\n\n### Phase 1: Specification (`/growthkit.specify`)\n\nDefine **WHAT** you're trying to grow and **WHY**:\n- Target personas (role/skill, company, tools, environment)\n- Growth type (Vibe Growth, Trust Growth, Agentic Growth)\n- Viral loop mechanism (Remix Loop, Integration Loop, Watermark Loop)\n- Success metrics (k-factor \u003e1.1, time-to-wow \u003c5 min, NRR \u003e106%)\n- Platform distribution strategy\n- Pilot phase budget and scope\n\n### Phase 2: Clarification (`/growthkit.clarify`)\n\nResolve ambiguities before committing to execution:\n- Validate persona sharpness and specificity\n- Clarify growth mechanisms and viral loops\n- Define success metrics precisely\n- Identify unstated assumptions about distribution\n\n### Phase 3: Planning (`/growthkit.plan`)\n\nDefine **HOW** you'll execute growth:\n- Platform-specific tactics (X/Twitter 16:9, TikTok 9:16, LinkedIn case studies)\n- Content strategy and creative direction\n- Audience targeting and acquisition strategy\n- Pilot phase validation criteria\n- Scale phase budget and timeline\n\n### Phase 4: Task Breakdown (`/growthkit.tasks`)\n\nGenerate actionable growth tasks:\n- Organize by phases: Setup → Pilot → Scale → Measure\n- Pilot phase execution (\u003c10% of total budget)\n- Go/no-go validation checkpoints\n- Scale phase parallel opportunities\n- Measurement and retrospective tasks\n\n### Phase 5: Execution (`/growthkit.implement`)\n\nExecute growth campaign systematically:\n- Create campaign assets (video, copy, graphics)\n- Run pilot phase with audience segment\n- Validate go/no-go criteria before scaling\n- Execute full-scale distribution\n- Measure and document learnings\n\n---\n\n## 🌟 Growth Hacking Kit Constitution\n\nGrowth Hacking Kit is built on 7 core principles that guide all campaign work:\n\n### I. Spec-Driven Growth\nPlan every campaign with measurable specifications before execution.\n\n### II. Viral Loop Engineering\nBuild systematic viral mechanics (Remix, Integration, or Watermark) into every campaign.\n\n### III. Agent-First Distribution\nOptimize content for AI agent citation and algorithmic amplification.\n\n### IV. Measurement-First Metrics\nDefine success metrics (k-factor, time-to-wow, engagement) upfront, not retrospectively.\n\n### V. Platform-Native Tactics\nCreate platform-specific content (X: 16:9, TikTok: 9:16, LinkedIn: professional) that matches algorithms.\n\n### VI. Test-Before-Scale\nRun mandatory pilot phases (\u003c10% budget) with validation gates before full rollout.\n\n### VII. Community-Led Growth\nPrioritize organic community amplification over paid advertising.\n\nSee [`memory/constitution.md`](./memory/constitution.md) for full details.\n\n---\n\n## 📚 Reference Documentation\n\nGrowth Hacking Kit includes comprehensive reference materials to guide your campaigns:\n\n- **`refs/0_overview.md`** - Overview of growth campaigns for AI SaaS products\n- **`refs/1_principles_for_constitution.md`** - Growth-specific principles and patterns\n- **`refs/2_define_for_specify.md`** - How to structure sharp growth specifications\n- **`refs/3_project_management_for_plan.md`** - Campaign planning methodology\n- **`refs/4_pm_tasking_for_tasks.md`** - Growth campaign task patterns\n- **`refs/instructions.md`** - How to create your own kit variants\n\n---\n\n## 🔧 Multi-Kit Installation\n\nGrowth Hacking Kit is designed to coexist with Spec-Kit and other kit variants:\n\n```bash\n# Install Spec-Kit for software development\nuv tool install specify-cli --from git+https://github.com/github/spec-kit.git\n\n# Install Growth Hacking Kit for growth campaigns\nuv tool install growthkit-cli --from git+https://github.com/agentii-ai/growth-hacking-kit.git\n\n# Both tools work independently\nspecify init my-feature      # Software feature project\ngrowthkit init my-campaign   # Growth campaign project\n```\n\nIn your AI agent, both command namespaces are available:\n- `/speckit.*` commands for software development workflows\n- `/growthkit.*` commands for growth campaign workflows\n\n---\n\n## 🎛️ CLI Reference\n\n### `growthkit init` - Initialize Growth Campaign Project\n\n```bash\ngrowthkit init \u003cPROJECT_NAME\u003e\ngrowthkit init my-product --agent claude\ngrowthkit init my-product --agent cursor-agent --script ps   # PowerShell scripts\n```\n\n**Options:**\n- `--agent, -a` - Specify AI assistant (claude, cursor-agent, windsurf, gemini, copilot, qoder, qwen, opencode, codex, kilocode, auggie, roo, codebuddy, amp, shai, q, bob)\n- `--script, -s` - Script variant (sh for bash/zsh, ps for PowerShell)\n- `--version, -v` - Template version to download (default: latest)\n- `--force, -f` - Overwrite existing directory without confirmation\n\n**Interactive Mode:**\n\nIf you don't provide options, the CLI will prompt you interactively:\n\n```bash\ngrowthkit init my-product\n# Prompts for: agent selection, script type\n```\n\n![Growthkit CLI interactive installer (agent + OS/script selection)](./public/screenshot-cli.png)\n\n---\n\n## 🚀 Examples by Growth Type\n\n### Vibe Growth (Developer Tools - Cursor, Claude Code)\n\n```\ngrowthkit init ai-code-assistant\n/growthkit.specify \"Validate product-market-fit for AI-powered code generation among backend engineers working at Series A SaaS companies, similar to Cursor's approach\"\n```\n\nExpected artifacts:\n- Personas: Backend engineers at 50-500 person SaaS, use Python/Go/Rust\n- Viral loop: Watermark Loop (code snippets shared with product watermark)\n- Success metric: Time-to-first-completion \u003c10 seconds, edit distance \u003c15%\n- K-factor target: \u003e1.2 (developer network effects)\n\n### Trust Growth (Vertical AI - Harvey, Writer)\n\n```\ngrowthkit init contract-ai\n/growthkit.specify \"Validate willingness-to-pay for AI-powered legal document analysis among solo practitioners and small law firms with 1-10 lawyers\"\n```\n\nExpected artifacts:\n- Personas: Solo practitioners and 2-person law firms, spending \u003e$5k/month on legal research\n- Viral loop: Integration Loop (AI outputs embedded in existing legal workflows)\n- Success metric: Time-to-first-document \u003c3 minutes, cost savings \u003e50% vs. manual review\n- K-factor target: \u003e1.1 (professional referral network)\n\n### Agentic Growth (Creative Tools - Runway, HeyGen)\n\n```\ngrowthkit init video-generation\n/growthkit.specify \"Validate demand for text-to-video generation among YouTube creators and TikTok content creators with 10k-100k subscriber base\"\n```\n\nExpected artifacts:\n- Personas: Content creators, 20-40 hours/week creating videos, spend $200-500/month on tools\n- Viral loop: Remix Loop (creators share generated videos with platform attribution)\n- Success metric: Time-to-first-render \u003c5 minutes, video completion rate \u003e80%\n- K-factor target: \u003e1.3 (TikTok/YouTube network effects)\n\n---\n\n## 📖 Learn More\n\n- **[Growth Hacking Kit Specification](./specs/001-growth-hacking-kit/spec.md)** - Full feature specification\n- **[Growth Hacking Kit Implementation Plan](./specs/001-growth-hacking-kit/plan.md)** - Technical implementation details\n- **[API Reference](./docs/API.md)** - Complete API documentation\n- **[Troubleshooting Guide](./docs/TROUBLESHOOTING.md)** - Common issues and solutions\n- **[Spec-Kit Repository](https://github.com/github/spec-kit)** - Upstream project for software development\n- **[Spec-Driven Development Methodology](https://github.com/github/spec-kit/blob/main/spec-driven.md)** - Core methodology\n\n---\n\n## 🚧 Roadmap\n\n### Phase 1: Core Growth Workflow ✅ COMPLETE\n- `growthkit init` - Project initialization with 17 AI agents\n- `/growthkit.specify` - Campaign specification\n- `/growthkit.clarify` - Ambiguity resolution\n- `/growthkit.plan` - Campaign planning\n- `/growthkit.tasks` - Task generation\n- `/growthkit.implement` - Campaign execution\n\n### Phase 2: Growth Intelligence (v0.2.0) 🔄 PLANNED\n- Growth metrics dashboard\n- Viral loop analyzer\n- Platform-specific optimization engine\n- A/B testing framework\n- Real-time campaign monitoring\n\n### Phase 3: Team Collaboration (v0.3.0) 🔄 PLANNED\n- Multi-user campaign management\n- Shared retrospectives\n- Team role-based access\n- Campaign templates library\n\n### Phase 4: Advanced Analytics (v1.0.0) 🔄 PLANNED\n- Attribution modeling\n- Cohort analysis\n- Predictive growth forecasting\n- Community sentiment analysis\n\n---\n\n## 🏗️ Project Structure\n\n```\ngrowth-hacking-kit/\n├── .claude/commands/          # Claude Code slash commands\n│   ├── growthkit-constitution.md\n│   ├── growthkit-specify.md\n│   ├── growthkit-clarify.md\n│   ├── growthkit-plan.md\n│   ├── growthkit-tasks.md\n│   └── growthkit-implement.md\n├── .growthkit/                # Growth Hacking Kit templates\n│   ├── memory/\n│   │   └── constitution.md        # Growth principles (v0.1.0)\n│   ├── templates/\n│   │   ├── spec-template.md       # Campaign specification template\n│   │   ├── plan-template.md       # Campaign planning template\n│   │   ├── tasks-template.md      # Task breakdown template\n│   │   └── commands/              # Agent command templates\n│   └── scripts/\n│       ├── bash/                  # Bash automation scripts\n│       └── powershell/            # PowerShell automation scripts\n├── docs/                      # Documentation\n│   ├── API.md                 # API reference\n│   └── TROUBLESHOOTING.md     # Troubleshooting guide\n├── specs/\n│   └── 001-growth-hacking-kit/    # Feature specification\n├── tests/                     # Test suite\n├── src/growthkit/             # Source code\n│   ├── cli/                   # CLI commands\n│   ├── constitution/          # Validation engine\n│   └── research/              # Growth research modules\n├── pyproject.toml\n├── README.md\n├── CHANGELOG.md\n├── CONTRIBUTING.md\n└── PROJECT_COMPLETION_SUMMARY.md\n```\n\n---\n\n## 🔧 Prerequisites\n\n- **Linux/macOS/Windows**\n- [Supported](#-supported-ai-agents) AI coding agent\n- [uv](https://docs.astral.sh/uv/) for package management\n- [Python 3.11+](https://www.python.org/downloads/)\n- [Git](https://git-scm.com/downloads)\n\n### Verify Your Setup\n\nEnsure you have the required tools installed:\n\n```bash\n# Check uv installation\nuv --version\n\n# Check Python version\npython --version\n\n# Check Git installation\ngit --version\n```\n\n---\n\n## 🌐 Creating Your Own Kit Variant\n\nGrowth Hacking Kit demonstrates how to adapt spec-driven methodology to any domain. Want to create a variant for product design, marketing, or business writing?\n\nSee [`refs/instructions.md`](./refs/instructions.md) for a comprehensive guide on:\n- How to fork and adapt spec-kit for your domain\n- How to define domain-specific principles\n- How to create templates and reference materials\n- How to enable multi-kit coexistence\n\n**Example variants:**\n- **`pd-kit`** - Product design and UX workflows\n- **`marketing-kit`** - Content marketing and distribution\n- **`writing-kit`** - Technical and business writing\n- **`blog-kit`** - Blog content planning\n\nAll variants are published at [**kits.agentii.ai**](https://kits.agentii.ai).\n\n---\n\n## 🙏 Acknowledgements\n\nGrowth Hacking Kit is built on the excellent work of the [**Spec-Kit**](https://github.com/github/spec-kit) project from GitHub. We preserve 100% of Spec-Kit's architecture and infrastructure while adapting templates and methodology for growth campaign planning and execution.\n\n**Spec-Kit Credits:**\n- [Den Delimarsky](https://github.com/localden)\n- [John Lam](https://github.com/jflam)\n\n---\n\n## 💬 Support\n\nFor issues, questions, or feedback:\n\n- **GitHub Issues**: [Report on Growth Hacking Kit](https://github.com/agentii-ai/growth-hacking-kit/issues)\n- **Spec-Kit Issues**: [Report on Spec-Kit](https://github.com/github/spec-kit/issues)\n- **Kit Variants**: [Visit kits.agentii.ai](https://kits.agentii.ai)\n- **Documentation**: [API Reference](./docs/API.md) | [Troubleshooting](./docs/TROUBLESHOOTING.md)\n\n---\n\n## 📄 License\n\nThis project is licensed under the terms of the MIT open source license. See [LICENSE](./LICENSE) for details.\n\n**Note**: Growth Hacking Kit extends Spec-Kit's MIT license. For Spec-Kit license details, see [Spec-Kit LICENSE](https://github.com/github/spec-kit/blob/main/LICENSE).\n\n---\n\n## 🌟 Why Growth Hacking Kit?\n\n### For Growth Teams \u0026 Founders:\n- **Systematic**: Replace intuition-based growth with structured, hypothesis-driven campaigns\n- **AI-Assisted**: Leverage AI agents for specification, planning, and execution\n- **Validated**: Reference templates based on proven growth patterns from successful AI products\n- **Evidence-Driven**: Focus on measurable metrics (k-factor, time-to-wow) and validation gates\n\n### For the Open Source Community:\n- **Reproducible**: Spec-driven workflows are more transparent and collaborative than ad-hoc processes\n- **Extensible**: Growth Hacking Kit serves as a reference for creating domain-specific kit variants\n- **Community-Friendly**: All templates and reference materials are open source and MIT-licensed\n- **Professional**: Built on proven Spec-Kit infrastructure, adapted by experienced growth leaders\n\n---\n\n**Ready to systematize your growth with confidence?**\n\n```bash\ngrowthkit init my-product\n```\n\nLet's build sustainable growth through measurement, validation, and community amplification.\n\n---\n","project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fagentii-ai%2Fgrowth-hacking-kit","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Fagentii-ai%2Fgrowth-hacking-kit","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fagentii-ai%2Fgrowth-hacking-kit/lists"}