{"id":31579024,"url":"https://github.com/erickkhosasi/thelook-data_analysis","last_synced_at":"2025-10-05T20:45:17.755Z","repository":{"id":315459500,"uuid":"1059593574","full_name":"erickkhosasi/TheLook-Data_Analysis","owner":"erickkhosasi","description":"Final project for my SQL mini bootcamp. This project explores an e-commerce dataset to uncover key business insights. Data insights were queried in Google BigQuery and visualized with Google Sheets.","archived":false,"fork":false,"pushed_at":"2025-09-18T17:11:25.000Z","size":2142,"stargazers_count":1,"open_issues_count":0,"forks_count":0,"subscribers_count":0,"default_branch":"main","last_synced_at":"2025-09-18T19:56:37.561Z","etag":null,"topics":["bigquery","data-analysis","e-commerce","sql"],"latest_commit_sha":null,"homepage":"","language":null,"has_issues":true,"has_wiki":null,"has_pages":null,"mirror_url":null,"source_name":null,"license":null,"status":null,"scm":"git","pull_requests_enabled":true,"icon_url":"https://github.com/erickkhosasi.png","metadata":{"files":{"readme":"README.md","changelog":null,"contributing":null,"funding":null,"license":null,"code_of_conduct":null,"threat_model":null,"audit":null,"citation":null,"codeowners":null,"security":null,"support":null,"governance":null,"roadmap":null,"authors":null,"dei":null,"publiccode":null,"codemeta":null,"zenodo":null,"notice":null,"maintainers":null,"copyright":null,"agents":null,"dco":null,"cla":null}},"created_at":"2025-09-18T16:51:42.000Z","updated_at":"2025-09-18T17:16:05.000Z","dependencies_parsed_at":"2025-09-18T22:02:00.853Z","dependency_job_id":null,"html_url":"https://github.com/erickkhosasi/TheLook-Data_Analysis","commit_stats":null,"previous_names":["erickkhosasi/the_look-customer_churn_analysis"],"tags_count":null,"template":false,"template_full_name":null,"purl":"pkg:github/erickkhosasi/TheLook-Data_Analysis","repository_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/erickkhosasi%2FTheLook-Data_Analysis","tags_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/erickkhosasi%2FTheLook-Data_Analysis/tags","releases_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/erickkhosasi%2FTheLook-Data_Analysis/releases","manifests_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/erickkhosasi%2FTheLook-Data_Analysis/manifests","owner_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners/erickkhosasi","download_url":"https://codeload.github.com/erickkhosasi/TheLook-Data_Analysis/tar.gz/refs/heads/main","sbom_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/erickkhosasi%2FTheLook-Data_Analysis/sbom","scorecard":null,"host":{"name":"GitHub","url":"https://github.com","kind":"github","repositories_count":278517844,"owners_count":26000173,"icon_url":"https://github.com/github.png","version":null,"created_at":"2022-05-30T11:31:42.601Z","updated_at":"2022-07-04T15:15:14.044Z","status":"online","status_checked_at":"2025-10-05T02:00:06.059Z","response_time":54,"last_error":null,"robots_txt_status":"success","robots_txt_updated_at":"2025-07-24T06:49:26.215Z","robots_txt_url":"https://github.com/robots.txt","online":true,"can_crawl_api":true,"host_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub","repositories_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories","repository_names_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repository_names","owners_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners"}},"keywords":["bigquery","data-analysis","e-commerce","sql"],"created_at":"2025-10-05T20:45:13.135Z","updated_at":"2025-10-05T20:45:17.749Z","avatar_url":"https://github.com/erickkhosasi.png","language":null,"readme":"# The Look Sales \u0026 Retention Analysis with SQL (BigQuery)\n\n## Project Overview\nThis project was completed as the final assignment for my **SQL with BigQuery Mini Bootcamp**. The goal is to analyze an e-commerce dataset to uncover key insights on **sales performance, customer behavior, return rates, and retention**. The analysis highlights the business challenges of high product return rates, dependency on first-time orders, and sales concentration in top countries.\nThe project concludes with **data-driven recommendations** to improve customer lifetime value (CLV), optimize retention strategies, an strengthen market-focused campaigns.\n\n---\n\n## Dataset\n- **Source:** Google BigQuery public dataset  \n- **Dataset ID:** `bigquery-public-data.thelook_ecommerce`  \n- **Database:** `thelook_ecommerce`  \n- **Tables Used:**  \n  - `order_items`  \n  - `orders`  \n  - `users`  \n  - `products`  \n- **Periods Covered:** 2019–2025  \n\n⚠️ **Note:** The dataset is updated regularly. As a result, query outputs may differ slightly depending on when you run them.\n\n---\n\n## Exploratory Data Analysis (EDA)\n- **Customer Behavior / Activeness**  \n  Segmented customers based on last active date to understand churn and retention patterns.  \n\n- **Customer Geographic \u0026 Demographic Segmentation**  \n  Analyzed users by **country, gender, and age group** to identify top markets and demographic-driven sales.  \n\n- **Revenue Distribution**  \n  Explored revenue contribution across geographies, demographics, product categories, and order types (first vs. repeat purchases).  \n\n- **Return Orders**  \n  Investigated product return trends, quantifying **return rate and revenue loss** from returned orders.  \n\n- **Average Order Value (AOV)**  \n  Evaluated AOV across different dimensions to identify whether revenue is driven by order frequency or spending per order.  \n\n- **Logistics Performance**\n  Evaluated shipping performance for completed orders across all countries.\n\n---\n\n## Tools\n- **Google BigQuery** – Core tool for querying and analyzing data at scale.  \n- **Google Sheets** – Used to visualize aggregated results and present insights in a clear format.  \n\n---\n","funding_links":[],"categories":[],"sub_categories":[],"project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Ferickkhosasi%2Fthelook-data_analysis","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Ferickkhosasi%2Fthelook-data_analysis","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Ferickkhosasi%2Fthelook-data_analysis/lists"}