{"id":13710257,"url":"https://github.com/facebookincubator/GeoLift","last_synced_at":"2025-05-06T18:34:55.312Z","repository":{"id":37968494,"uuid":"406931771","full_name":"facebookincubator/GeoLift","owner":"facebookincubator","description":"GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.","archived":false,"fork":false,"pushed_at":"2024-07-01T18:13:28.000Z","size":54257,"stargazers_count":168,"open_issues_count":10,"forks_count":53,"subscribers_count":11,"default_branch":"main","last_synced_at":"2024-08-03T23:18:09.914Z","etag":null,"topics":[],"latest_commit_sha":null,"homepage":"https://facebookincubator.github.io/GeoLift/","language":"R","has_issues":true,"has_wiki":null,"has_pages":null,"mirror_url":null,"source_name":null,"license":"mit","status":null,"scm":"git","pull_requests_enabled":true,"icon_url":"https://github.com/facebookincubator.png","metadata":{"files":{"readme":"README.md","changelog":"CHANGELOG","contributing":"CONTRIBUTING.md","funding":null,"license":"LICENSE.md","code_of_conduct":"CODE_OF_CONDUCT.md","threat_model":null,"audit":null,"citation":null,"codeowners":null,"security":null,"support":null,"governance":null,"roadmap":null,"authors":null,"dei":null,"publiccode":null,"codemeta":null}},"created_at":"2021-09-15T21:39:38.000Z","updated_at":"2024-07-29T12:27:45.000Z","dependencies_parsed_at":"2024-05-22T16:49:49.235Z","dependency_job_id":null,"html_url":"https://github.com/facebookincubator/GeoLift","commit_stats":null,"previous_names":[],"tags_count":3,"template":false,"template_full_name":null,"repository_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/facebookincubator%2FGeoLift","tags_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/facebookincubator%2FGeoLift/tags","releases_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/facebookincubator%2FGeoLift/releases","manifests_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/facebookincubator%2FGeoLift/manifests","owner_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners/facebookincubator","download_url":"https://codeload.github.com/facebookincubator/GeoLift/tar.gz/refs/heads/main","host":{"name":"GitHub","url":"https://github.com","kind":"github","repositories_count":224521687,"owners_count":17325279,"icon_url":"https://github.com/github.png","version":null,"created_at":"2022-05-30T11:31:42.601Z","updated_at":"2022-07-04T15:15:14.044Z","host_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub","repositories_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories","repository_names_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repository_names","owners_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners"}},"keywords":[],"created_at":"2024-08-02T23:00:53.641Z","updated_at":"2024-11-13T20:31:38.494Z","avatar_url":"https://github.com/facebookincubator.png","language":"R","funding_links":[],"categories":["Geo Experimentation","Open-Source MMM \u0026 Incrementality"],"sub_categories":[],"readme":"\n# GeoLift\n[![Project Status: Active  The project has reached a stable, usable state and is being actively developed.](https://www.repostatus.org/badges/latest/active.svg)](https://www.repostatus.org/#active)[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](https://opensource.org/licenses/MIT)\n\n## Overview\nGeoLift is an end-to-end solution to measure Lift at a Geo-level using the latest developments in Synthetic Control Methods. Through this package it is possible to do a data-driven market selection for a geo-test using a variety of Power Calculators. Moreover, GeoLift features easy-to-use inference and plotting functionalities to analyze the results of a test.\n\nCheck out the vignette for a more detailed description of the main functionalities of the package:\n- [GeoLift Walkthrough](https://github.com/facebookincubator/GeoLift/blob/master/vignettes/GeoLift_Walkthrough.md)\n- [GeoLift Multi-Cell Walkthrough](https://github.com/facebookincubator/GeoLift/blob/main/vignettes/GeoLift_MultiCell_Walkthrough.md)\n- [Incorporating Commuting Zones](https://github.com/facebookincubator/GeoLift/blob/main/vignettes/Incorporating_CommutingZones.md)\n\n## Requirements\nGeoLift requires or works with:\n- R version 4.0.0 or newer.\n\n## Installing GeoLift\nTo install the package, first make sure that `remotes` and\n`augsynth` are installed.\n\n```\ninstall.packages(\"remotes\", repos='http://cran.us.r-project.org')\nremotes::install_github(\"ebenmichael/augsynth\")\n```\n\nThen, install the package from GitHub:\n\n```\nremotes::install_github(\"facebookincubator/GeoLift\")\n```\n\nTo use Commuting Zones in GeoLift, please check the guide [here](https://facebookincubator.github.io/GeoLift/docs/GettingStarted/Walkthrough#using-commuting-zones)\n\n## Contacts\n- aesquerrac@gmail.com, Arturo Esquerra, creator.\n- nicolascruces1994@gmail.com, Nicolas Cruces\n- kpanchal@meta.com, Kanishka Panchal, Meta Marketing Science Partner\n- michaelkhalil@meta.com, Michael Khalil, Meta Marketing Science Partner\n- jussan@meta.com, Jussan Nascimento, Meta Marketing Science Partner\n\n## Join the GeoLift community\n- [Facebook page](https://www.facebook.com/groups/fbgeolift/)\n\n## License\nGeoLift is MIT licensed, as found in the LICENSE file.\n","project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Ffacebookincubator%2FGeoLift","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Ffacebookincubator%2FGeoLift","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Ffacebookincubator%2FGeoLift/lists"}