{"id":48757095,"url":"https://github.com/fayerman-source/startup-growth-playbook","last_synced_at":"2026-06-02T05:00:48.118Z","repository":{"id":349023033,"uuid":"1197830031","full_name":"fayerman-source/startup-growth-playbook","owner":"fayerman-source","description":"Clone into any startup repo. 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Clone into any project directory and let an LLM agent auto-generate and execute a marketing plan from the codebase.\n\n## Quick Start\n\n```bash\ncd your-startup-project/\ngit clone https://github.com/fayerman-source/startup-growth-playbook.git marketing/\n```\n\nThen tell your LLM agent:\n\n\u003e Read `marketing/AGENT.md` and follow the protocol.\n\nThe agent will:\n1. **Discover** — scan your codebase to understand the product, niche, and audience\n2. **Select** — pick the best 2-3 strategies from the playbook\n3. **Plan** — generate a tailored `plan.md` with real tasks and metrics\n4. **Execute** — produce marketing artifacts (content, SEO pages, outreach, etc.)\n5. **Handoff** — when the next step requires app-code changes or live rollout, generate an implementation-ready handoff instead of endlessly expanding docs\n\nNo manual setup. No forms to fill in. The protocol bootstraps from your code.\n\n## What's Inside\n\n| File | Purpose |\n|---|---|\n| `AGENT.md` | Self-bootstrapping protocol — the agent reads this first |\n| `playbook.md` | 8 distribution strategies with implementation steps and agent tasks |\n| `startup-template.md` | Plan structure (used by the agent, not by you) |\n\n## The 8 Strategies\n\n1. **MCP Servers** — let AI assistants sell for you\n2. **Programmatic SEO** — generate thousands of keyword-targeted pages\n3. **Free Tool** — build a grader/calculator as top-of-funnel\n4. **Answer Engine Optimization** — be the source ChatGPT and Perplexity cite\n5. **Viral Artifacts** — make product outputs shareable\n6. **Newsletter Acquisition** — buy an audience for $5-20K instead of building from zero\n7. **Content Repurposing** — one pillar piece becomes 50+ across channels\n8. **Parallel Instagram Reels Content Engine** — high-volume meme-remix short-form video across parallel Instagram accounts for consumer mobile apps (5-6 month grind; credit: Caleb Dean / Runify, via [Superwall Podcast](https://www.youtube.com/watch?v=yw5iIgO4PbY); primary-source analysis in [research/runify-content-engine-analysis.md](research/runify-content-engine-analysis.md))\n\n## Output Structure\n\nThe agent commits marketing artifacts to subdirectories:\n\n```\nmarketing/\n  plan.md         — tailored marketing plan (auto-generated)\n  content/        — tweets, LinkedIn posts, newsletters, blog posts\n  seo/            — keyword research, page templates, generated pages\n  tools/          — free tool specs or source code\n  outreach/       — newsletter targets, DM templates\n  aeo/            — FAQ content, schema markup\n  artifacts/      — viral artifact designs, share copy\n```\n\n## Important Boundary\n\nBy default, this playbook is designed to generate and organize marketing work inside `marketing/`.\n\nIf the next valuable step requires:\n\n- publishing pages in the real app\n- wiring homepage or product UX changes\n- implementing share flows\n- adding analytics\n- submitting sitemaps or checking live behavior\n\nthe agent should switch from content generation to an **implementation handoff** unless the user explicitly asks it to modify the product code.\n\n## Source\n\nStrategies 1-7 are derived from Greg Isenberg's *Startup Ideas Podcast*. Strategy 8 is informed by Caleb Dean's public account of Runify, including the *Superwall Podcast with Joseph Choy*.\n\n## License\n\nMIT\n","project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Ffayerman-source%2Fstartup-growth-playbook","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Ffayerman-source%2Fstartup-growth-playbook","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Ffayerman-source%2Fstartup-growth-playbook/lists"}