{"id":29690900,"url":"https://github.com/kusmn/tableau-googletrends-canada-analytics","last_synced_at":"2025-08-26T07:15:17.306Z","repository":{"id":305775879,"uuid":"1023901852","full_name":"KUsmn/tableau-googletrends-canada-analytics","owner":"KUsmn","description":"Visualizes Canada’s top Google search terms (2020–2024) using BigQuery and Tableau to explore regional and temporal trends.","archived":false,"fork":false,"pushed_at":"2025-07-21T22:21:59.000Z","size":9,"stargazers_count":1,"open_issues_count":0,"forks_count":0,"subscribers_count":0,"default_branch":"main","last_synced_at":"2025-07-22T01:15:09.624Z","etag":null,"topics":["bigquery","data-visualization","tableau"],"latest_commit_sha":null,"homepage":"https://public.tableau.com/app/profile/usman.khalid4491/viz/GoogleTrend-Canada2020-2024/Dashboard1","language":null,"has_issues":true,"has_wiki":null,"has_pages":null,"mirror_url":null,"source_name":null,"license":null,"status":null,"scm":"git","pull_requests_enabled":true,"icon_url":"https://github.com/KUsmn.png","metadata":{"files":{"readme":"README.md","changelog":null,"contributing":null,"funding":null,"license":null,"code_of_conduct":null,"threat_model":null,"audit":null,"citation":null,"codeowners":null,"security":null,"support":null,"governance":null,"roadmap":null,"authors":null,"dei":null,"publiccode":null,"codemeta":null,"zenodo":null}},"created_at":"2025-07-21T22:03:33.000Z","updated_at":"2025-07-21T23:11:27.000Z","dependencies_parsed_at":"2025-07-22T01:15:44.793Z","dependency_job_id":"3da3f90a-05ad-4651-876c-3c0640af7bfd","html_url":"https://github.com/KUsmn/tableau-googletrends-canada-analytics","commit_stats":null,"previous_names":["kusmn/viz-googletrends-canada"],"tags_count":null,"template":false,"template_full_name":null,"purl":"pkg:github/KUsmn/tableau-googletrends-canada-analytics","repository_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/KUsmn%2Ftableau-googletrends-canada-analytics","tags_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/KUsmn%2Ftableau-googletrends-canada-analytics/tags","releases_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/KUsmn%2Ftableau-googletrends-canada-analytics/releases","manifests_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/KUsmn%2Ftableau-googletrends-canada-analytics/manifests","owner_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners/KUsmn","download_url":"https://codeload.github.com/KUsmn/tableau-googletrends-canada-analytics/tar.gz/refs/heads/main","sbom_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/KUsmn%2Ftableau-googletrends-canada-analytics/sbom","scorecard":null,"host":{"name":"GitHub","url":"https://github.com","kind":"github","repositories_count":272188205,"owners_count":24888762,"icon_url":"https://github.com/github.png","version":null,"created_at":"2022-05-30T11:31:42.601Z","updated_at":"2022-07-04T15:15:14.044Z","status":"online","status_checked_at":"2025-08-26T02:00:07.904Z","response_time":60,"last_error":null,"robots_txt_status":"success","robots_txt_updated_at":"2025-07-24T06:49:26.215Z","robots_txt_url":"https://github.com/robots.txt","online":true,"can_crawl_api":true,"host_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub","repositories_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories","repository_names_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repository_names","owners_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners"}},"keywords":["bigquery","data-visualization","tableau"],"created_at":"2025-07-23T07:00:45.731Z","updated_at":"2025-08-26T07:15:17.299Z","avatar_url":"https://github.com/KUsmn.png","language":null,"funding_links":[],"categories":[],"sub_categories":[],"readme":"# 🇨🇦 Google Trends Dashboard: What Canadians Googled (2020–2024)\n\nThis project analyzes and visualizes the **top most Googled search terms in Canada** between 2020 and 2024 using the **Google Trends public dataset on BigQuery**. The results are visualized in Tableau through an interactive dashboard.\n\n[View Dashboard on Tableau Public](https://public.tableau.com/app/profile/usman.khalid4491/viz/GoogleTrend-Canada2020-2024/Dashboard1)\n\n---\n\n## 🔍 Objective\n\n- Extract search interest data from Google's BigQuery public dataset.\n- Identify top 10 most Googled terms by **province**, **month**, and **year**.\n\n---\n\n## 🧰 Tools \u0026 Technologies\n\n- **Google BigQuery** – SQL-based data extraction and aggregation  \n- **Google Trends Public Dataset** – `bigquery-public-data.google_trends.international_top_terms`\n- **Tableau Public** – Interactive map and bar chart visualization  \n- **Data Source Region**: Canada only\n\n---\n\n## 📦 Dataset \u0026 Query Steps\n\n### Step 1: Create Main Table Partitioned by Week\nExtract Canadian search data from the international top terms table.\n\n### Step 2: Aggregate Top 10 Terms by Region, Year, and Month\nUse `AVG(rank)` and `ROW_NUMBER()` to determine most relevant searches per region/month.\n\n### Step 3: Clean Region Names for Tableau\nStandardize province/territory names for Tableau geolocation compatibility.\n\nFull SQL queries are included in the [`sql/queries.sql`](sql/queries.sql) file.\n\n---\n\n## 📊 Dashboard Features (in Tableau)\n\n- **Top 25 terms** overall (by avg. rank)\n- **Province-level maps** showing regional trends\n- **Filter controls** for year and month\n- **Dynamic top 10 search terms** per province\n- Exportable **PDF snapshot** for offline reports\n\n---\n\n## ✅ Insights Uncovered\n\n- Sports events, national holidays, and public disruptions are frequently top-ranked.\n- Certain terms show **seasonal or local interest** patterns.\n- Regional differences in search behavior reflect local culture and current events.\n\n---\n\n## 📌 Author\n\n**Usman Khalid**  \nData Analyst | Visual Analytics | Data Storytelling  \n📧 ukajk@live.com\n","project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fkusmn%2Ftableau-googletrends-canada-analytics","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Fkusmn%2Ftableau-googletrends-canada-analytics","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fkusmn%2Ftableau-googletrends-canada-analytics/lists"}