{"id":20177391,"url":"https://github.com/saba-gul/energy-drink-launch-case-study","last_synced_at":"2026-03-19T14:22:42.002Z","repository":{"id":230265338,"uuid":"778937759","full_name":"Saba-Gul/Energy-Drink-Launch-Case-Study","owner":"Saba-Gul","description":"Analyzing survey data to enhance CodeX's energy drink marketing strategy in India, optimizing demographics, preferences, competition, and marketing channels.","archived":false,"fork":false,"pushed_at":"2024-03-28T18:16:11.000Z","size":1670,"stargazers_count":1,"open_issues_count":0,"forks_count":0,"subscribers_count":1,"default_branch":"main","last_synced_at":"2025-12-03T17:19:28.855Z","etag":null,"topics":["dataanalytics","microsoft","powerbi-report","powerbi-visuals","powerbidashboard"],"latest_commit_sha":null,"homepage":"","language":null,"has_issues":true,"has_wiki":null,"has_pages":null,"mirror_url":null,"source_name":null,"license":null,"status":null,"scm":"git","pull_requests_enabled":true,"icon_url":"https://github.com/Saba-Gul.png","metadata":{"files":{"readme":"README.md","changelog":null,"contributing":null,"funding":null,"license":null,"code_of_conduct":null,"threat_model":null,"audit":null,"citation":null,"codeowners":null,"security":null,"support":null,"governance":null,"roadmap":null,"authors":null,"dei":null}},"created_at":"2024-03-28T17:48:24.000Z","updated_at":"2024-04-21T12:18:08.000Z","dependencies_parsed_at":"2024-03-28T19:16:22.974Z","dependency_job_id":null,"html_url":"https://github.com/Saba-Gul/Energy-Drink-Launch-Case-Study","commit_stats":null,"previous_names":["saba-gul/energy-drink-launch-case-study"],"tags_count":0,"template":false,"template_full_name":null,"purl":"pkg:github/Saba-Gul/Energy-Drink-Launch-Case-Study","repository_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/Saba-Gul%2FEnergy-Drink-Launch-Case-Study","tags_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/Saba-Gul%2FEnergy-Drink-Launch-Case-Study/tags","releases_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/Saba-Gul%2FEnergy-Drink-Launch-Case-Study/releases","manifests_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/Saba-Gul%2FEnergy-Drink-Launch-Case-Study/manifests","owner_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners/Saba-Gul","download_url":"https://codeload.github.com/Saba-Gul/Energy-Drink-Launch-Case-Study/tar.gz/refs/heads/main","sbom_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/Saba-Gul%2FEnergy-Drink-Launch-Case-Study/sbom","scorecard":null,"host":{"name":"GitHub","url":"https://github.com","kind":"github","repositories_count":286080680,"owners_count":30160902,"icon_url":"https://github.com/github.png","version":null,"created_at":"2022-05-30T11:31:42.601Z","updated_at":"2026-03-05T22:39:40.138Z","status":"online","status_checked_at":"2026-03-06T02:00:08.268Z","response_time":250,"last_error":null,"robots_txt_status":"success","robots_txt_updated_at":"2025-07-24T06:49:26.215Z","robots_txt_url":"https://github.com/robots.txt","online":true,"can_crawl_api":true,"host_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub","repositories_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories","repository_names_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repository_names","owners_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners"}},"keywords":["dataanalytics","microsoft","powerbi-report","powerbi-visuals","powerbidashboard"],"created_at":"2024-11-14T02:15:40.133Z","updated_at":"2026-03-06T03:33:01.798Z","avatar_url":"https://github.com/Saba-Gul.png","language":null,"funding_links":[],"categories":[],"sub_categories":[],"readme":"# CodeX Energy Drink Marketing Strategy Analysis\n\n## Project Overview\nCodeX, a German beverage company, aims to establish its presence in the Indian market by launching its energy drink in 10 cities across India. The Marketing team conducted a survey among 10,000 respondents in these cities to gather insights into consumer preferences, brand perception, and market dynamics. Peter Pandey, a marketing data analyst, was tasked with analyzing the survey data to derive meaningful insights to drive actionable strategies for CodeX.\n\n## Project Structure\n- **Data Files:** The project includes three CSV files containing survey data: `dim_respondents.csv`, `dim_cities.csv`, and `fact_survey_responses.csv`.\n- **Metadata:** The `Metadata` document provides detailed descriptions of the columns in the dataset.\n- **Primary_Secondary_Insights:** This document outlines the primary and secondary insights derived from the analysis.\n\n## Data Analysis\n- **Demographic Insights:** Analyzed the demographic distribution of energy drink consumers based on gender and age groups.\n- **Consumer Preferences:** Explored consumer preferences regarding energy drink ingredients and packaging.\n- **Competition Analysis:** Identified market leaders and reasons for consumer preference.\n- **Marketing Channels and Brand Awareness:** Evaluated the effectiveness of marketing channels and brand perception.\n- **Brand Penetration:** Assessed brand perception and identified target cities for market expansion.\n- **Purchase Behavior:** Analyzed preferred purchase locations and typical consumption situations.\n- **Product Development:** Explored areas for product enhancement based on consumer feedback.\n  \n![P Pollution](Images/consumer.png \"Market Analysis\")\n## Recommendations\n- **Immediate Product Improvements:** Suggested incorporating reduced sugar content and natural ingredients.\n- **Ideal Product Pricing:** Recommended pricing the product within the 50-99 range to align with consumer expectations.\n- **Marketing Campaign Strategies:** Proposed focusing on online marketing channels and tailored offers.\n- **Brand Ambassador Selection:** Advised considering influencers or celebrities resonating with the target audience.\n- **Market Expansion:** Recommended expanding distribution channels to reach untapped markets.\n\n## Conclusion\nThe analysis provides valuable insights into consumer behavior, preferences, and market dynamics, enabling CodeX to develop effective marketing strategies and drive growth in the competitive energy drink market in India.\n\n## Future Work\n- Conduct further analysis to validate insights and explore additional research questions.\n- Implement recommended strategies and measure their impact on brand performance.\n- Continuously monitor market trends and consumer feedback for ongoing optimization.\n\n","project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fsaba-gul%2Fenergy-drink-launch-case-study","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Fsaba-gul%2Fenergy-drink-launch-case-study","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fsaba-gul%2Fenergy-drink-launch-case-study/lists"}