{"id":47201234,"url":"https://github.com/smixs/creative-director-skill","last_synced_at":"2026-04-22T10:00:53.899Z","repository":{"id":340890357,"uuid":"1168049837","full_name":"smixs/creative-director-skill","owner":"smixs","description":"AI Creative Director skill for Claude, GPT, Gemini — 20+ methodologies (SIT, TRIZ, Bisociation, SCAMPER), Cannes-calibrated scoring, recursive refinement. 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A structured creative process that mirrors how top agencies (Droga5, Wieden+Kennedy, Mother) actually work — insight before ideas, methodology over free association, honest evaluation over flattery.\n\n---\n\n## What It Does\n\nFeed it a brief in any format — text, voice transcript, PDF, raw notes — and it runs a full creative cycle:\n\n1. **INTAKE** — extracts the brief's DNA: product, audience, objectives, constraints\n2. **INSIGHT** — mines consumer insights using 7 proven techniques (Mark Pollard, JTBD, Tension Spotting, HMW, Abstraction Laddering)\n3. **IDEATION** — generates 8-12 ideas using 3 methods from different categories (structural × associative × disruptive), rotating between 20+ methodologies\n4. **EVALUATE + REFINE** — scores against 6 weighted criteria + HumanKind + Grey Scale, then recursively improves until 9+ or convergence\n5. **ARTICULATE** — outputs in a presentation-ready format (one-pager, top-3, campaign platform, or quick response)\n\nYou can also enter at any phase: jump to insight mining, evaluate an existing idea, or generate concepts from a known insight.\n\n## Why This Exists\n\nMost AI \"creative\" tools generate ideas by free association — producing volume without structure. The result: hundreds of mediocre concepts that nobody can evaluate.\n\nThis skill enforces the discipline that separates award-winning work from filler:\n\n- **Insight-first** — no ideation without a validated consumer tension\n- **Structural methods** — SIT, TRIZ, SCAMPER, Bisociation, Synectics, not \"give me 10 ideas\"\n- **Honest scoring** — calibrated against real Cannes winners, with anti-inflation rules that prevent the model from rating everything 8+\n- **Recursive refinement** — weak criteria get targeted improvement using different methods each pass\n- **Kill Your Darlings** — the skill argues against its own favorite ideas to test their strength\n\n## What's Inside\n\n```\ncreative-director/\n├── SKILL.md                              # Core skill — phase router + instructions\n├── assets/\n│   └── output-templates.md               # 4 presentation formats\n└── references/\n    ├── methods-catalog.md                # 20 creative methodologies as executable cards\n    ├── method-selection-matrix.md        # Task → method routing + rotation rules\n    ├── insight-mining.md                 # 7 insight discovery techniques\n    ├── scoring-calibration.md            # Detailed rubrics + calibration anchors\n    ├── creative-constitution.md          # 3-layer evaluation system + feedback rules\n    └── storytelling-frameworks.md        # 6 narrative frameworks for advertising\n```\n\n### Methodologies (20+)\n\n| Category | Methods |\n|----------|---------|\n| **Structural** | SIT/Goldenberg Templates, SCAMPER, TRIZ (10 principles), Morphological Analysis |\n| **Association** | Bisociation, Random Entry, Forced Connections, Synectics |\n| **Inversion** | Reverse Brainstorming, Worst Possible Idea, Provocation PO |\n| **Perturbation** | Oblique Strategies, Six Thinking Hats, Disney Creative Strategy |\n| **Volume** | Crazy 8s, Brainwriting 6-3-5, Starbursting |\n| **Bonus** | First Principles Thinking, Lateral Thinking Toolkit, Design Sprint Sketch |\n\n### Evaluation System\n\nThree parallel scoring systems calibrated against real campaigns:\n\n- **6 Weighted Criteria** — Originality (0.25), Strategic Fit (0.20), Emotional Response (0.20), Feasibility (0.15), Scalability (0.10), Simplicity (0.10)\n- **HumanKind Scale** (Leo Burnett) — 1-10, from \"Destructive\" to \"Changes the World\"\n- **Grey Scale** (Grey Group) — 1-10, from \"Toxic\" to \"Best in the World\"\n\nAnti-inflation rules: batch control, normal distribution enforcement, real analogues test, specificity test, time test.\n\n### Storytelling Frameworks\n\nStory Spine (Pixar) · Sparkline (Nancy Duarte) · Freytag's Pyramid · Monroe's Motivated Sequence · Pixar Rules · Hero's Journey (StoryBrand)\n\n## Installation\n\n### Claude Projects\n\nAdd the files to your Claude Project's knowledge base. Upload all files from `creative-director/` — `SKILL.md` is the entry point, it references other files via `[[wikilinks]]`.\n\n### Claude Code / Cursor / Windsurf / Any AI Agent\n\nCopy the `creative-director/` folder to your project or skills directory:\n\n```bash\ngit clone https://github.com/smixs/creative-director-skill.git\n```\n\nThe skill works with any AI agent that supports structured instructions — Claude, GPT, Gemini, or local models. The core logic is in markdown files, no platform lock-in.\n\n## Usage Examples\n\n**Full creative cycle:**\n\u003e \"Come up with a campaign for [brand]. Target audience: [who]. Budget: [range]. Channels: [where].\"\n\n**Insight mining:**\n\u003e \"Find a consumer insight for [category]. The brief says [context].\"\n\n**Evaluate an existing idea:**\n\u003e \"Evaluate this concept: [description]. The brief objective was [goal].\"\n\n**Quick ideation:**\n\u003e \"Need 5 concepts for [brand] social media posts about [topic].\"\n\n## Idea Levels\n\nThe skill distinguishes between three levels and matches output to the brief:\n\n| Level | Scope | Example |\n|-------|-------|---------|\n| **Big Idea** | Brand platform for years | Nike \"Just Do It\", Dove \"Real Beauty\" |\n| **Campaign Idea** | Time-limited, multi-channel | \"Share a Coke\", Spotify Wrapped |\n| **Execution Idea** | Single channel/format | A specific social post, banner, activation |\n\nA Big Idea for shelf talkers = waste. An Execution Idea for a rebrand = falling short.\n\n## How Recursion Works\n\n```\nGenerate ideas (3 methods, 8-12 ideas)\n        ↓\nScore top 3 (6 criteria + HumanKind + Grey)\n        ↓\n    Score ≥ 9? ──→ YES → Output final deliverable\n        ↓ NO\nIdentify weak criteria → Apply different method → Rescore\n        ↓\n    5 passes or plateau? ──→ YES → Output best + honest assessment\n        ↓ NO\n    Continue refinement\n```\n\n## What It's Not For\n\n- Media planning or budget allocation\n- Production management\n- Brand identity / logo design\n- Final copywriting (it generates concepts, not polished copy)\n- Market research data collection\n\n## Credits\n\nBuilt on methodologies from: Jacob Goldenberg (SIT), Genrich Altshuller (TRIZ), Edward de Bono (Lateral Thinking, Six Hats, PO), Arthur Koestler (Bisociation), William Gordon (Synectics), Brian Eno (Oblique Strategies), Nancy Duarte (Sparkline), Joseph Campbell / Donald Miller (Hero's Journey / StoryBrand), Leo Burnett (HumanKind), Mark Pollard (Strategy), Clayton Christensen (JTBD).\n\nCreative Constitution based on the Voskresensky/IKRA approach.\n\n## License\n\nMIT — use it, fork it, make better ads.\n","project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fsmixs%2Fcreative-director-skill","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Fsmixs%2Fcreative-director-skill","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fsmixs%2Fcreative-director-skill/lists"}