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email is an email that only includes text without any coding involved\n\n## Why use HTML emails?\n* Better visually engages users\n* Easy to break up content into more digestible pieces\n* Can track opens and clicks\n* Better conversion rate to sales than a plain text email\n\n## Cons of HTML emails\n* Takes more time to create then a plain text email\n* Image blocking\n* More chance to be placed in the spam folder if there is sloppy code\n* Format is not consistent across all email clients\n\n## HTML Best Practices\n* An HTML email should also contain a plain text version\n* Use inline-styling instead of linking am external stylesheet\n* Keep the maximum width between 600-800 pixels\n* Design for simplicity with grid-based layers and tables\n* Don't use JavaScript or Flash in HTML emails, if animation is desired use a gif\n* Use absolute links for images, so you need to host them on a reliable server\n* Use basic cross-platform fonts like Arial, Verdana, Georgia and Times New Roman\n* Need to consider multiple email providers and responsive design when trying to make your email consistent throughout all email providers and web browsers\n* Send HTML emails to yourself to test the layout across multiple email providers and web browsers\n\nResources:  \n[MailChimp HTML Email Basics](https://templates.mailchimp.com/getting-started/html-email-basics/)  \n[MailChimp HTML to Text Email Converter](https://templates.mailchimp.com/resources/html-to-text/)\n","project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fswanie21%2Fhtml-email","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Fswanie21%2Fhtml-email","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fswanie21%2Fhtml-email/lists"}