{"id":51300703,"url":"https://github.com/thaolst/meu-planning-toolkit","last_synced_at":"2026-06-30T19:02:02.946Z","repository":{"id":365026172,"uuid":"1270215581","full_name":"thaolst/meu-planning-toolkit","owner":"thaolst","description":"MEU Planning Toolkit - backward planning from engagement targets to campaign calendar. 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This repo starts from the MEU gap:\n\n\u003e \"How many more MEU do I need to hit target? Which campaigns will contribute the most?\"\n\nThat question drives everything else - event mix, lifecycle treatment, channel selection, budget split.\n\n## What's inside\n\n| Folder | What it does |\n|---|---|\n| 01-framework | MEU backward planning logic + event tiering (Mega/Big/Medium/Small) |\n| 02-prompts | 4 prompt workstreams, each with bootstrap + resumption files |\n| 03-tools | meu_calculator.py - input target, output campaign ladder |\n| 04-templates | Annual calendar template, blank and reusable |\n\n## How to use\n\n**Step 1 - Gap analysis first**\nOpen `02-prompts/01-meu-gap-analysis/bootstrap.md`. Input your current MEU base and target. The prompt outputs your gap by lifecycle stage.\n\n**Step 2 - Pick your event mix**\nUse `02-prompts/02-event-mix-planner/bootstrap.md` to translate the gap into a campaign calendar (seasonal spikes + repeated mechanics + always-on treatment).\n\n**Step 3 - Lifecycle treatment**\n`02-prompts/03-lifecycle-treatment/bootstrap.md` assigns campaign mechanics to each lifecycle stage: Acquisition, Activation, Retention, Resurrection.\n\n**Step 4 - Run the calculator**\n`03-tools/meu_calculator.py` - input your numbers, get a prioritized campaign ladder with estimated MEU contribution per activity.\n\n## Stack\n\n- Prompts: Claude (tested on Sonnet 4.6)\n- Calculator: Python 3.10+\n- No external dependencies for prompts\n\n## Who this is for\n\nGrowth marketers in fintech, super-apps, or any platform where MEU/MAU is the north star metric. Works best if you have historical campaign data to calibrate the calculator.\n\n---\n\n[LinkedIn](https://linkedin.com/in/thaolst) - [GitHub](https://github.com/thaolst) - [Substack](https://thaolst.substack.com)\n","project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fthaolst%2Fmeu-planning-toolkit","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Fthaolst%2Fmeu-planning-toolkit","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fthaolst%2Fmeu-planning-toolkit/lists"}