{"id":13724505,"url":"https://github.com/w3c/web-advertising","last_synced_at":"2025-04-04T14:09:13.496Z","repository":{"id":33962173,"uuid":"134771995","full_name":"w3c/web-advertising","owner":"w3c","description":"Web Advertising BG - https://www.w3.org/community/web-adv/","archived":false,"fork":false,"pushed_at":"2023-09-07T21:28:11.000Z","size":6086,"stargazers_count":461,"open_issues_count":55,"forks_count":109,"subscribers_count":183,"default_branch":"main","last_synced_at":"2025-03-28T13:09:29.579Z","etag":null,"topics":[],"latest_commit_sha":null,"homepage":"https://w3c.github.io/web-advertising/dashboard/","language":"HTML","has_issues":true,"has_wiki":null,"has_pages":null,"mirror_url":null,"source_name":null,"license":"other","status":null,"scm":"git","pull_requests_enabled":true,"icon_url":"https://github.com/w3c.png","metadata":{"files":{"readme":"README.md","changelog":null,"contributing":"CONTRIBUTING.md","funding":null,"license":"LICENSE.md","code_of_conduct":null,"threat_model":"threat-modeling-for-cross-browser-anonymous-conversion-reporting.md","audit":null,"citation":null,"codeowners":null,"security":null,"support":"support_for_advertising_use_cases.md","governance":null,"roadmap":null,"authors":null}},"created_at":"2018-05-24T21:45:49.000Z","updated_at":"2025-03-19T18:23:34.000Z","dependencies_parsed_at":"2024-01-06T01:07:54.222Z","dependency_job_id":"c542c742-f69b-4ff2-9735-711ed319729e","html_url":"https://github.com/w3c/web-advertising","commit_stats":null,"previous_names":[],"tags_count":0,"template":false,"template_full_name":null,"repository_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/w3c%2Fweb-advertising","tags_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/w3c%2Fweb-advertising/tags","releases_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/w3c%2Fweb-advertising/releases","manifests_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/w3c%2Fweb-advertising/manifests","owner_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners/w3c","download_url":"https://codeload.github.com/w3c/web-advertising/tar.gz/refs/heads/main","host":{"name":"GitHub","url":"https://github.com","kind":"github","repositories_count":247190253,"owners_count":20898702,"icon_url":"https://github.com/github.png","version":null,"created_at":"2022-05-30T11:31:42.601Z","updated_at":"2022-07-04T15:15:14.044Z","host_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub","repositories_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories","repository_names_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repository_names","owners_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners"}},"keywords":[],"created_at":"2024-08-03T01:01:58.404Z","updated_at":"2025-04-04T14:09:13.478Z","avatar_url":"https://github.com/w3c.png","language":"HTML","funding_links":[],"categories":["HTML"],"sub_categories":[],"readme":"# [Web Advertising Business Group](https://www.w3.org/community/web-adv) repository\n\nRaise issues, add drafts. As you add a document, feel free to add a PR for its description to the README.\n\n[Dashboard](https://w3c.github.io/web-advertising/dashboard/)\n\n# Introductory and Summary Material\n\n* [Advertising Technology Use Cases](support_for_advertising_use_cases.md): \"Use Cases\" Tabulation of common AdTech use cases and the proposals or browsers supporting them\n* [Overview of Online Advertising \u0026 Marketing](advertising101.md), an overview of common business use cases for digital advertising.\n* [Participants in Online Advertising](OnlineAdvertisingParticipants.md) \"Hello Ads,\" an introduction to the online advertising ecosystem.\n* [Common User Flows](common-user-flows-in-web-advertising.md): Example user experiences and the parties involved.\n* [Understanding Privacy Advocates](understanding-privacy-advocates.md): a set of readings to help understand the position of privacy and user advocates to help address them in our proposals.\n\n# Testing Opportunities\n\n* [FLoC Origin Trial](https://developer.chrome.com/origintrials/#/view_trial/213920982300098561)\n* [Eyeo FLoC-style Browser Extension](https://crumbs.org/)\n* [FLoC Simulator](https://github.com/shigeki/floc_simulator)\n* [Magnite FLEDGE Polyfill](https://github.com/MagniteEngineering/fledge.polyfill)\n* [Criteo Privacy Preserving ML with Data](https://competitions.codalab.org/competitions/31485)\n* [Google Ads Privacy Tests](https://github.com/google/ads-privacy/tree/master/experiments)\n\n# Ideas and Proposals\n\n* [Transparency via a Machine-readable Server Identity and Purpose Descriptor](serverdeclaration.md)\n* [Privacy protecting metrics for web audience measurement](admetrics.md)\n* [Cross-Browser Anonymous Conversion Reporting](cross-browser-anonymous-conversion-reporting.md)\n* [Enabling browsers that belong to the same person to discover one another](enabling-browsers-that-belong-to-the-same-person-to-discover-one-another.md)\n* [Browser API for Private Lift Measurement - Conceptual Overview](private-lift-measurement-conceptual-overview.md)\n  * [Browser API for Private Lift Measurement - First Party](private-lift-measurement-first-party.md)\n  * [Browser API for Private Lift Measurement - Third Party](private-lift-measurement-third-party.md)\n* [Real-Time Bidding Use Case](rtb-use-case.md)\n* [Threat modeling for Cross-Browser Anonymous Conversion Reporting](threat-modeling-for-cross-browser-anonymous-conversion-reporting.md)\n* [PETREL](PETREL.md)\n* [Conversion Filters](conversion-filters.md)\n* [Privacy Preserving Lookalike Targeting](privacy_preserving_lookalike_audience_targeting.md)\n* [Self-Review Questionnaire: Interoperability, Choice, Accessibility and Accountability](interoperability-choice-accessibility-accountability-questionairre.md)\n* [Frequency Capping and Frequency Optimization](frequency-capping-and-optimization.md)\n* [Privacy Preserving Multi-Channel Attribution](privacy-preserving-multi-channel-attribution.md)\n* [Proposed Success Criteria](success-criteria.md), this document defines success criteria to consider when evaluating proposals which impact web advertising.\n\n# Ideas and Proposals (links outside this repo)\n* [Private fraud prevention](https://github.com/siyengar/private-fraud-prevention)\n* [Conversion measurement API](https://github.com/WICG/conversion-measurement-api)\n* [Ad click attribution](https://github.com/WICG/ad-click-attribution)\n* [Trust token API](https://github.com/WICG/trust-token-api)\n* [Tracking prevention policy](https://webkit.org/tracking-prevention-policy/)\n* [Privacy budget](https://github.com/bslassey/privacy-budget)\n* [First party sets](https://github.com/privacycg/first-party-sets)\n* [Privacy considerations](https://w3c.github.io/privacy-considerations/)\n* [Aggregate reporting API](https://github.com/csharrison/aggregate-reporting-api)\n* [IP Blindness](https://github.com/bslassey/ip-blindness/)\n* [FLoC: Federated Learning of Cohorts](https://github.com/jkarlin/floc)\n* [PIGIN: Private Interest Groups, Including Noise](https://github.com/michaelkleber/pigin) (deprecated in favor of TURTLEDOVE)\n* [TURTLEDOVE](https://github.com/WICG/turtledove)\n* [Product-level TURTLEDOVE](https://github.com/WICG/turtledove/blob/master/PRODUCT_LEVEL.md) (extension feasible for TURTLEDOVE \u0026 SPARROW)\n* [Outcome-based TURTLEDOVE](https://github.com/WICG/turtledove/blob/master/OUTCOME_BASED.md) (extension introducing in Turtledove outcome-based approach - monitor and validate bidding outcomes, not inputs)\n* [TURTLEDOVE-js demo](https://github.com/dervan/turtledove-js) (demo implementation of TURTLEDOVE - based on available technologies)\n* [isLoggedIn](https://github.com/WebKit/explainers/tree/main/IsLoggedIn)\n* [SPARROW](https://github.com/WICG/sparrow)\n* [Gatekeeper](https://github.com/MagniteEngineering/Gatekeeper)\n* [Proprietary Cohorts](https://github.com/MagniteEngineering/ProprietaryCohorts)\n* [Fenced Frame](https://github.com/shivanigithub/fenced-frame/)\n* [TERN](https://github.com/WICG/turtledove/blob/master/TERN.md) (TURTLEDOVE Enhancements with Reduced Networking)\n* [PARRROT](https://github.com/prebid/identity-gatekeeper/blob/master/proposals/PARRROT.md) (PARRROT: The Publisher Auction Responsibility Retention Revision of TurtleDove)\n* [PELICAN](https://github.com/neustar/pelican) (Private Learning and Inference for Causal Attribution)\n* [PUFFIN](https://github.com/dmarti/PUFFIN) (Personal User Floors For Impression Negotiations)\n* [SPURFOWL](https://github.com/AdRoll/privacy/blob/main/SPURFOWL.md) (Sandboxed Private User Reporting Functions Operating Within Limits) and other [NextRoll proposals](https://github.com/AdRoll/privacy) including MURRE.\n* [TEETAR](https://github.com/criteo/privacy/blob/main/TEETAR/README.md)(TEETAR: Testing Environment Enabling Truthful and Actionable Results)\n* [FLEDGE](https://github.com/WICG/turtledove/blob/master/FLEDGE.md), the collection of proposals in the greater TURTLEDOVE idea space that Chrome plans to implement in 2021.\n* [SWAN](https://github.com/1plusX/swan) Storage With Access Negotiation (SWAN)\n* [SPECTACLE](https://gitlab.com/eyeo/lab/spectacle/-/blob/master/README.md) Sensible Privacy Enablement by Clustering Targeting Attributes in CLiEnt  and [Crumbs](https://crumbs.org/)\n* [PARAKEET](https://github.com/microsoft/privacy-preserving-ads/blob/main/Parakeet.md) \"Private and Anonymized Requests for Ads that Keep Efficacy and Enhance Transparency\"\n* [SandPiper](https://github.com/carbondmp/sandpiper) \"a privacy preserving method to define a secure context that allows data storage amongst a network of certified partners\"\n* [Kitten Cluster](https://github.com/carbondmp/Kitten_Cluster) \"Knitting Interconnected Technical Tenants Enumerating Nonconformities Coincidedly Labeling Unrelated Standards Towards Effective Remediation\"\n* [GARUDA](https://darobin.github.io/garuda/) \"Governance of Ad Requests by a Union of Diverse Actors\" — This is a proposed governance model to make the trusted server (as found in other proposals)\n  trusted without relying on technical mechanisms that may not exist at this time.\n* [Shared Storage](https://github.com/pythagoraskitty/shared-storage) Shared Storage API\n* [SUSHI](https://github.com/privacycg/proposals/issues/27) Suggested and User-Specified Hierarchical Interests\n* [TAG Privacy Principles Working Document](https://w3ctag.github.io/privacy-principles/) The TAG working document on stating privacy principles (this is not yet a finalized document) \n* [Self-Review Questionnaire: Security and Privacy](https://www.w3.org/TR/security-privacy-questionnaire/) This document contains a set of questions to be used when evaluating the security and privacy implications of web platform technologies.\n\n","project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fw3c%2Fweb-advertising","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Fw3c%2Fweb-advertising","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fw3c%2Fweb-advertising/lists"}