{"id":20031505,"url":"https://github.com/yash-rewalia/ev_sales_drop","last_synced_at":"2026-03-19T13:08:51.855Z","repository":{"id":199048356,"uuid":"702041277","full_name":"yash-rewalia/EV_Sales_Drop","owner":"yash-rewalia","description":"Analysz the reason for sales drop and check the effectiveness of email marketing campaign for Sprint Scooters","archived":false,"fork":false,"pushed_at":"2024-04-19T09:23:14.000Z","size":1358,"stargazers_count":0,"open_issues_count":0,"forks_count":0,"subscribers_count":1,"default_branch":"main","last_synced_at":"2025-03-02T05:27:07.745Z","etag":null,"topics":["excel","powerpoint","sql"],"latest_commit_sha":null,"homepage":"https://app.bluetick.ai/certificate/bsl2023mx1429","language":null,"has_issues":true,"has_wiki":null,"has_pages":null,"mirror_url":null,"source_name":null,"license":null,"status":null,"scm":"git","pull_requests_enabled":true,"icon_url":"https://github.com/yash-rewalia.png","metadata":{"files":{"readme":"README.md","changelog":null,"contributing":null,"funding":null,"license":null,"code_of_conduct":null,"threat_model":null,"audit":null,"citation":null,"codeowners":null,"security":null,"support":null,"governance":null,"roadmap":null,"authors":null,"dei":null,"publiccode":null,"codemeta":null}},"created_at":"2023-10-08T10:27:34.000Z","updated_at":"2024-07-14T20:08:27.000Z","dependencies_parsed_at":null,"dependency_job_id":"a4c1ce94-bcca-4301-8303-d0bdde4cea80","html_url":"https://github.com/yash-rewalia/EV_Sales_Drop","commit_stats":null,"previous_names":["yash-rewalia/ev_sales_drop"],"tags_count":0,"template":false,"template_full_name":null,"purl":"pkg:github/yash-rewalia/EV_Sales_Drop","repository_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/yash-rewalia%2FEV_Sales_Drop","tags_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/yash-rewalia%2FEV_Sales_Drop/tags","releases_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/yash-rewalia%2FEV_Sales_Drop/releases","manifests_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/yash-rewalia%2FEV_Sales_Drop/manifests","owner_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners/yash-rewalia","download_url":"https://codeload.github.com/yash-rewalia/EV_Sales_Drop/tar.gz/refs/heads/main","sbom_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/yash-rewalia%2FEV_Sales_Drop/sbom","scorecard":null,"host":{"name":"GitHub","url":"https://github.com","kind":"github","repositories_count":286080680,"owners_count":30108645,"icon_url":"https://github.com/github.png","version":null,"created_at":"2022-05-30T11:31:42.601Z","updated_at":"2026-03-05T01:39:18.192Z","status":"online","status_checked_at":"2026-03-05T02:00:06.710Z","response_time":93,"last_error":null,"robots_txt_status":"success","robots_txt_updated_at":"2025-07-24T06:49:26.215Z","robots_txt_url":"https://github.com/robots.txt","online":true,"can_crawl_api":true,"host_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub","repositories_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories","repository_names_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/repository_names","owners_url":"https://repos.ecosyste.ms/api/v1/hosts/GitHub/owners"}},"keywords":["excel","powerpoint","sql"],"created_at":"2024-11-13T09:33:28.739Z","updated_at":"2026-03-05T03:32:34.313Z","avatar_url":"https://github.com/yash-rewalia.png","language":null,"funding_links":[],"categories":[],"sub_categories":[],"readme":"# Overview\nZoom Electric (ZE) is an electric vehicle venture owned by a renowned automotive manufacturer called ZOOM MOTORS India Private Limited.\nAs an analyst in the Sales and Operations team at Zoom Electric, your responsibilities include managing pre-orders, facilitating client visits for sales, overseeing website sales, and analyzing website visitor data as well as sales performance.\nZoom Electric offers a range of automotive and scooter products, including FioNex, Sprint, and Parker, along with some exclusive limited-edition variants.\nRecently, ZE introduced a new scooter model called Sprint in the electric two-wheeler segment. Initially, the sales numbers for Sprint Scooters were quite impressive during the first two weeks of its launch. However, unexpectedly, there was a sudden decline in sales thereafter.\n\n\n\n\n# Electric Vehicle Sales Drop\nThe sales performance of Sprint Scooters exhibited an impressive start during the first\ntwo weeks of its launch. However, unexpectedly, there was a sudden decrease in sales\nby 20%.\n\n\n# Implication\nEmail Marketing Campaign is not upto the upmark.\n\n\n# Objectives\n1. Validate this sales drop by examining the cumulative sales volume over a rolling 7-\nday period. This approach allows for a consistent evaluation of sales performance\nthroughout the week.\n\n2. Examine the calculated sales growth percentage to determine if it is negative or\nshows a decline. This confirms that sales have indeed decreased.\n\n3. Collect email campaign-related data specifically for Sprint scooters.\n   \n4. Include data from the period of 2 months before the sprint model launch, as the\ndigital marketing campaign started only 2 months before the launch. \n\n5. Connect the two data sets considering that a single customer may have received\nmultiple emails for different products during the campaign.\n\n6.  To calculate the Click Rate, Refer to the following formula: Click Rate = ( E-mails\nClicked ) / (E-mail sent - Bounced).\n\n# APPROACH\nSteps \n\n1. Understand the dataset                                \nprovided for analysis.\n\n2. Breaking and customizing\nthe data as per question\nasked or according to\nproblem statement in\nMySQL.\n3. Doing analysis on email\ndata and find out the\ninsights on email\ncampaign.\n\nFinding \u0026 Impact\n\n1. Get to know the data type\nis not as expected so we\nconvert it.\n\n2. After analyzing we export\nin into CSV file and plot\nthe graphs as per the problem\nstatements. \n\n3. We find out the click rate\nof email is greater than\nthe benchmark value but\nthe opening rate is a fall\nshorter than the\nbenchmark value. \n","project_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fyash-rewalia%2Fev_sales_drop","html_url":"https://awesome.ecosyste.ms/projects/github.com%2Fyash-rewalia%2Fev_sales_drop","lists_url":"https://awesome.ecosyste.ms/api/v1/projects/github.com%2Fyash-rewalia%2Fev_sales_drop/lists"}