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awesome-adtech

😎An awesome list of awesome adtech things curated by the community.
https://github.com/AirGrid/awesome-adtech

Last synced: 5 days ago
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  • Industry Publications

    • AdExchanger - AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
    • ExchangeWire - Tracking Ad Trading and the Exchange Marketplace.
    • The Drum - News for the marketing and media industries, with stories, job search resources, events listing.
    • Digiday - Digiday creates content, services and community that foster change in media and marketing.
  • Email Newsletters

    • AdProfs - Stay on top of important ad tech news in fewer than 15 minutes with one email every Sunday.
  • Podcasts

    • ExchangeWire Podcast - ExchangeWire podcast, with their charismatic CEO [Ciaran O'Kane](linkedin.com/in/cpokane/).
    • AdExchanger Podcast - Explore the evolution of data-driven digital media and marketing.
  • Communities

  • Research

    • LUMA Content - The go to resource for market M&A activity news, covers both AdTech & MarTech.
    • OpenSource Mindshare - Currently hosting just a single research paper on augmentation of survey data.
    • eMarketer - eMarketer is the first place to look for data and research on digital for business professionals who need to be prepared for the work ahead.
  • Learning Resources

  • Events

  • Open Source

    • EdgeKit - Open source, cookie-less and privacy focused audience creation & monetisation.
    • BidMachine Ad Exchange - Open source mobile ad exchange.
    • Terabyte Click Logs - Train ML models that learn click-through rate (CTR) prediction models at scale.
    • Counterfactual Learning Dataset - Train and evaluate counterfactual models that learn from logged user-interaction data, to build interactive systems such as search engines and recommendation systems.
    • Kaggle Click Prediction - Predict CTR on display ads, from a dataset < 50 MB.
    • Counterfactual Learning Dataset - Train and evaluate counterfactual models that learn from logged user-interaction data, to build interactive systems such as search engines and recommendation systems.
    • Nameles - Entropy based invalid traffic detection and pre-bid filtering.
    • Prebid.js - Popular header bidder wrapper.
    • Index Wrapper - Header bidder wrapper [released](https://www.indexexchange.com/debuting-the-ix-wrapper-ecosystem/) for verification by the community rather than usage.
    • RTB Kit - RTBkit is an open-source software package that allows you to create and deploy a Real Time Bidder for display advertising.
    • Revive Adserver - The world's most popular free, open source ad serving system.
    • Third Party Scripts - Data describing which third party entities are most responsible for excessive JavaScript execution on the web.
  • Privacy

    • Google Privacy Sandbox - The Privacy Sandbox project’s mission is to “Create a thriving web ecosystem that is respectful of users and private by default.”
    • Google FLOC - The most advanced of the Sandbox proposals, aims to replace cross site behavioural audiences.