Data

Tools

Indexes

Applications

Experiments

Awesome

An open API service indexing awesome lists of open source software.

awesome-developer-marketing

A curated list of awesome tools, platforms, and resources for marketing to software developers
https://github.com/dailydotdev/awesome-developer-marketing

Last synced: 10 days ago
JSON representation

  • Analytics and Attribution

    • Fathom - Simple, privacy-focused website analytics with GDPR compliance built in.
    • Koala - Visitor identification and intent signal platform built for B2B software companies.
    • HockeyStack - B2B marketing attribution platform connecting website activity to pipeline and revenue.
    • UTM.io - UTM parameter management tool for consistent campaign tracking across marketing channels.
    • Koala - Visitor identification and intent signal platform built for B2B software companies.
    • HockeyStack - B2B marketing attribution platform connecting website activity to pipeline and revenue.
    • Heap - Auto-capture analytics that records all user interactions without manual event instrumentation.
    • UTM.io - UTM parameter management tool for consistent campaign tracking across marketing channels.

  • Blogs, Newsletters, and Podcasts

    • daily.dev Business Blog - Articles on developer marketing strategy, campaign planning, and reaching technical audiences.
    • Developer Markepear - Newsletter on developer marketing with real examples and campaign breakdowns by Flo Merian.
    • Draft.dev Blog - Guides on technical content marketing for developer-focused companies.
    • Scaling DevTools Newsletter - Newsletter about building and growing developer tool businesses.
    • DevRelX - Research and articles on developer relations trends, tools, and program strategy.
    • Scaling DevTools - Podcast with interviews on building and growing developer tool companies.
    • Scaling DevTools - Podcast with interviews on building and growing developer tool companies.
    • DevRel Weekly - Weekly newsletter curating articles about developer relations, community, and advocacy.

  • Books

  • Case Studies

    • Heavybit Library - Talks, articles, and case studies on building and marketing developer products.
    • PostHog Blog - Transparent writeups on developer marketing tactics, pricing experiments, and open source growth.
    • OpenView Blog - Go-to-market analyses and case studies of developer-first and product-led companies.
    • Foundation - Content marketing case studies and strategy analyses of B2B and developer tool companies.

  • Community Management Tools

    • Circle - Community platform with spaces, events, and course features.
    • Common Room - Community intelligence platform aggregating member engagement signals across channels.
    • Forem - Open source platform for building developer communities, the engine behind Dev.to.
    • Bettermode - Community platform with customizable spaces, gamification, and integrations.

  • Content Marketing Platforms

    • Hashnode - Blogging platform for developers with custom domain support and built-in community features.
    • Medium - Publishing platform hosting developer-focused publications like Better Programming and Level Up Coding.
    • freeCodeCamp News - Publication by the freeCodeCamp community covering programming tutorials and career topics.
    • DZone - Developer knowledge platform with community-contributed articles on Java, DevOps, and cloud.
    • daily.dev Squads - Group publishing feature on daily.dev for creating developer-focused communities around topics, projects, or teams.
    • InfoQ - Technology media platform covering software development practices and architecture.

  • Developer Advertising Platforms

    • daily.dev Ads - Native advertising platform for reaching developers through in-feed and email digest placements across the daily.dev network.
    • Reddit Ads - Self-serve advertising platform with targeting for programming and technology subreddits.
    • Google Ads - Search and display advertising with keyword targeting for developer-related queries.
    • LinkedIn Ads - Professional network advertising with job title and skills-based targeting for technical roles.
    • Stack Overflow Advertising - Advertising products targeting developers by technology tags on Stack Overflow.
    • BuySellAds - Ad marketplace connecting advertisers with developer and tech publisher inventory, also operates the Carbon Ads network.
    • daily.dev Ads - Native advertising platform for reaching developers through in-feed and email digest placements across the daily.dev network.
    • EthicalAds - Privacy-focused ad network for developer sites, run by the team behind Read the Docs.
    • Reddit Ads - Self-serve advertising platform with targeting for programming and technology subreddits.
    • LinkedIn Ads - Professional network advertising with job title and skills-based targeting for technical roles.

  • Developer Communities and Networks

    • Hacker News - Y Combinator's link aggregation and discussion forum for technology and startups.
    • Reddit - Social platform with active developer subreddits including r/programming, r/webdev, r/devops, and r/experienceddevs.
    • Discord - Chat platform hosting thousands of developer communities organized by language, framework, and project.
    • GitHub Discussions - Built-in discussion forums attached to GitHub repositories for project-level conversation.
    • Indie Hackers - Community for developers building and growing independent software products.

  • Developer Experience

    • CodeSandbox - Browser-based development environment for creating instant, shareable demos and code examples.
    • Scarf - Package and container analytics for understanding open source adoption and download patterns.
    • Haxor - Platform for observing developers using your product in real time to find UX friction.
    • Gitpod - Cloud development environment enabling one-click project setup for contributors and evaluators.
    • DX - Survey platform for measuring developer experience and engineering productivity.
    • Scarf - Package and container analytics for understanding open source adoption and download patterns.
    • Haxor - Platform for observing developers using your product in real time to find UX friction.

  • Developer Marketing Agencies

    • Catchy - Full-cycle developer marketing agency offering GTM strategy, demand generation, and developer experience services.
    • Devrella - Boutique agency focused on developer marketing, branding, and community adoption for developer-first SaaS startups.
    • Growtika - Developer-focused marketing agency specializing in B2D strategy, SEO, and technical content.
    • Freeman & Forrest - Tech influencer marketing agency with an outcomes-based pricing model for event promotion and social campaigns.
    • Literally.dev - Agency specializing in technical documentation, example applications, and developer adoption strategy.
    • ércule - Content strategy agency focused on SEO, analytics, and editorial workflows for technology companies.
    • Wizard on Demand - Boutique agency offering content marketing and paid media services for developer tools.
    • Campfire Labs - Agency producing technical thought leadership content for technology companies.
    • Infrasity - Technical content marketing agency offering startup-friendly pricing for B2B SaaS.
    • Open Strategy Partners - B2B technology marketing agency specializing in messaging, content strategy, and thought leadership.
    • DeveloperMedia - Media company focused on reaching developer decision-makers through advertising and audience research.
    • Meridian DevRel - Fractional DevRel leadership and content creation with tiered monthly packages.
    • Edify Content - Technical content agency with a credit-based pricing model focused on landing pages and lead generation.
    • Catchy - Full-cycle developer marketing agency offering GTM strategy, demand generation, and developer experience services.
    • Draft.dev - Technical content agency with a network of 300+ engineer-writers producing blog posts, tutorials, and video for developer tool companies.
    • Dev Spotlight - Enterprise-focused technical content production covering blogs, whitepapers, ebooks, and tutorials.
    • DevRel Bridge - Fractional DevRel agency providing content, community, events, and DX strategy without long-term contracts.
    • Hoopy - DevRel consultancy offering strategy, audits, training, and content production, known for running the DevRelCon event series.
    • DevRel.Agency - Developer experience audits and developer-led growth consulting, also runs the annual State of Developer Relations survey.
    • Devrella - Boutique agency focused on developer marketing, branding, and community adoption for developer-first SaaS startups.
    • Growtika - Developer-focused marketing agency specializing in B2D strategy, SEO, and technical content.
    • Freeman & Forrest - Tech influencer marketing agency with an outcomes-based pricing model for event promotion and social campaigns.
    • Literally.dev - Agency specializing in technical documentation, example applications, and developer adoption strategy.
    • Hackmamba - Technical content marketing agency with a focus on documentation-driven growth and developer SEO.
    • ércule - Content strategy agency focused on SEO, analytics, and editorial workflows for technology companies.
    • Wizard on Demand - Boutique agency offering content marketing and paid media services for developer tools.
    • Campfire Labs - Agency producing technical thought leadership content for technology companies.
    • Growth Plays - GTM strategy and content consultancy for technical B2B SaaS companies.
    • Infrasity - Technical content marketing agency offering startup-friendly pricing for B2B SaaS.
    • Open Strategy Partners - B2B technology marketing agency specializing in messaging, content strategy, and thought leadership.
    • DeveloperMedia - Media company focused on reaching developer decision-makers through advertising and audience research.
    • Meridian DevRel - Fractional DevRel leadership and content creation with tiered monthly packages.
    • Edify Content - Technical content agency with a credit-based pricing model focused on landing pages and lead generation.

  • Developer Newsletters for Sponsorship

    • TLDR - Daily newsletter covering tech, startups, and programming with topic-specific editions for AI, web dev, DevOps, and more.
    • Bytes - Twice-weekly JavaScript and web development newsletter with a conversational style.
    • Kotlin Weekly - Weekly newsletter covering Kotlin development, libraries, and ecosystem news.
    • Quastor - Backend engineering newsletter covering system design, data engineering, and distributed systems.
    • daily.dev Digest - Personalized developer content digest reaching 1.6M+ developers weekly.
    • Console - Weekly newsletter highlighting new and interesting developer tools.
    • PyCoder's Weekly - Weekly Python newsletter covering articles, tools, and job listings.
    • Real Python - Weekly Python tips and tutorials newsletter for Python developers.
    • Last Week in AWS - Weekly newsletter covering AWS news, changes, and cloud infrastructure updates.

  • Developer Relations Tools

    • Backstage - Open source developer portal framework by Spotify for managing services and documentation.
    • Stainless - SDK generation tool that produces typed client libraries from OpenAPI specifications.

  • Documentation Platforms

    • Nextra - Documentation site framework built on Next.js with MDX support.
    • Starlight - Documentation site builder powered by Astro, optimized for speed and accessibility.
    • Swagger UI - Open source tool for rendering interactive API documentation from OpenAPI specs.

  • Events and Conferences

    • DevRelCon - Conference series focused on developer relations strategy, tooling, and practice.
    • CMX Summit - Annual conference for community builders and community-led growth practitioners.
    • KubeCon + CloudNativeCon - CNCF's flagship conference for cloud native technology with major sponsorship and exhibition presence.
    • Web Summit - Large technology conference with developer-focused tracks and startup programs.
    • Collision - Technology conference in Toronto with developer and SaaS-focused programming.
    • GitHub Universe - GitHub's annual developer conference for product launches and community engagement.
    • DeveloperWeek - Multi-track developer conference with workshops, hiring fair, and product showcases.
    • Collision - Technology conference in Toronto with developer and SaaS-focused programming.

  • Guides and Frameworks

  • Market Research

  • Newsletter Platforms

    • Ghost - Open source publishing platform with built-in newsletter and membership features.
    • Buttondown - Minimal newsletter tool with Markdown support and API access, popular among developers.

  • Open Source Marketing

    • GitHub Sponsors - Built-in sponsorship for funding open source maintainers and projects on GitHub.
    • Tidelift - Platform connecting enterprise subscribers with open source maintainers for commercial support.
    • Thanks.dev - Automated funding distribution to the open source dependencies a project relies on.
    • Hacktoberfest - Annual October event encouraging open source contributions, used by projects to attract new contributors.
    • Thanks.dev - Automated funding distribution to the open source dependencies a project relies on.

  • Product-Led Growth

    • Pendo - Product adoption platform with in-app guides, analytics, and feedback collection.
    • June - Product analytics built for B2B SaaS with auto-generated company-level reports.

  • Social Media for Developers

    • Bluesky - Decentralized social network with growing adoption among developers and open source maintainers.

  • Sponsorship Marketplaces

    • Paved - Marketplace for buying sponsorship placements in developer and tech newsletters.
    • Passionfroot - Platform for booking sponsorships with developer content creators and newsletters.
    • AdvertiseCast - Podcast advertising marketplace with tech and developer show inventory.
    • plug.dev - Platform connecting developer tool companies with developer influencers for campaigns across YouTube, Twitter/X, LinkedIn, and newsletters.
    • Paved - Marketplace for buying sponsorship placements in developer and tech newsletters.
    • AdvertiseCast - Podcast advertising marketplace with tech and developer show inventory.
    • Podcorn - Marketplace connecting brands with podcast hosts for integrated sponsorships.
    • plug.dev - Platform connecting developer tool companies with developer influencers for campaigns across YouTube, Twitter/X, LinkedIn, and newsletters.

  • Video and Streaming Tools

    • Riverside - Remote podcast and video recording platform with separate high-quality audio tracks.
Categories
Developer Marketing Agencies 33 Developer Advertising Platforms 10 Developer Newsletters for Sponsorship 9 Events and Conferences 8 Books 8 Sponsorship Marketplaces 8 Blogs, Newsletters, and Podcasts 8 Analytics and Attribution 8 Developer Experience 7 Market Research 6 Content Marketing Platforms 6 Open Source Marketing 5 Developer Communities and Networks 5 Case Studies 4 Community Management Tools 4 Documentation Platforms 3 Developer Relations Tools 2 Product-Led Growth 2 Newsletter Platforms 2 Video and Streaming Tools 1 Social Media for Developers 1 Guides and Frameworks 1
Sub Categories