search-engine-optimization

🔍 A helpful checklist/collection of Search Engine Optimization (SEO) tips and techniques.
https://github.com/marcobiedermann/search-engine-optimization

Last synced: about 10 hours ago
JSON representation

Accessibility
- Pagination - Implement the `rel="next"` and `rel="prev"` attributes to links.
- Performance - Performance and loading time is important.
- RichSnippets - Markup your code with rich snippets, they show up on the search results page.
- Robots - Block pages which should not be indexed via the `robots.txt` file or
- HTML Validator - validator/)).
- WAI-Aria - Use WAI-Aria tags to help machines understand your code.
- Custom Search - With Google Sitelink search box, people can reach your content more quickly.
- Performance - Performance and loading time is important.
- Custom Search - With Google Sitelink search box, people can reach your content more quickly.
Books
- WordPress Plugins
  - Search engine optimization 2016: Learn SEO with smart internet marketing strategies - Learn SEO strategies to rank at the top of Google with SEO 2016.
  - Search Engine Optimization All-in-One For Dummies - Bruce Clay is one of the most respected figures in the SEO community, teaching classes and workshops at all the major conferences. Like the ‘Art of SEO,’ this book is actually pretty technical and probably not your best easy, first guide, despite being part of the ‘Dummies’ series.
  - SEO 2016: Learn Search Engine Optimization - A Comprehensive Must-Have Guide to SEO in Today's Competitive Search Environment.
  - SEO Fitness Workbook - Step-by-step book on SEO, starting with goals, going through on page SEO such as page tags, and ending up with off page SEO such as link-building and social mentions.
  - SEO For Dummies, 6th Edition - Your fully updated guide to search engine optimization.
  - SEO Step-by-Step - The Complete Beginner's Guide to Getting Traffic from Google - Also starts with keywords and covers ON PAGE and OFF PAGE SEO. Emphasizes the importance of speed, and has a nice appendix with SEO resources, glossary, and links.
  - SEO Warrior - Essential Techniques for Increasing Web Visibility.
  - SEO: Marketing Strategies to Dominate the First Page - Introduction to Google Analytics, Webmaster, Website traffic, Adwords, Pay per click, Website promotion and Search engine optimization.
  - The Art of SEO, 3rd Edition - Mastering search engine optimization.
  - The Beginner's Guide to SEO - New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.
  - The SEO Battlefield - If you want to establish an ongoing SEO program with the goal of increased traffic and search prominence, this practical step-by-step guide will help you understand SEO methodology and then show you how to put those theories into practice.
  - SEO For Dummies, 6th Edition - Your fully updated guide to search engine optimization.
  - SEO Warrior - Essential Techniques for Increasing Web Visibility.
  - The Art of SEO, 3rd Edition - Mastering search engine optimization.
  - The SEO Battlefield - If you want to establish an ongoing SEO program with the goal of increased traffic and search prominence, this practical step-by-step guide will help you understand SEO methodology and then show you how to put those theories into practice.
Content
- Uniqueness - Do not provide duplicated content, use unique content types.
Courses
- WordPress Plugins
  - Analyzing Your Website to Improve SEO - Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results. With Peter Kent by Lynda.com.
  - ClickMinded - ClickMinded is an SEO training course for startups that want to grow their organic traffic and sales as quickly as possible.
  - Ecommerce SEO 101 Video Series - Ecommerce SEO 101 Video Series with Helen Overland by shopify.
  - Improving SEO Using Accessibility Techniques - Make web sites more accessible and search engine friendly through proper markup and web standards compliance. With Morten Rand-Hendriksen by Lynda.com.
  - International SEO Fundamentals - Attract international visitors to your websites with these SEO tips. Learn how to determine target markets and optimize your website's technical aspects and content for countries and languages around the world. With David Booth by Lynda.com.
  - Learning Search Engine Optimization (SEO) - A Video Introduction - Learning Search Engine Optimization (SEO) - A Video Introduction with Matt Bailey by video2brain.
  - SEO for Beginners - SEO for Beginners: A Video Guide Introduction.
  - SEO for Ecommerce - SEO for ecommerce is different. Get strategies tailored for optimizing an online store to improve page rankings and build traffic. With Steven Harris by Lynda.com.
  - SEO for Local Visibility - Achieve maximum visibility in search rankings with these local SEO strategies. With Brad Batesole by Lynda.com.
  - SEO for Web Designers - SEO for Web Designers with Craig Campbell by TutsPlus.
  - SEO Fundamentals - SEO Fundamentals with David Booth by Lynda.com.
  - SEO Fundamentals - SEO Fundamentals with Paul Wilson by Pluralsight.
  - SEO Tools Fundamentals - Learn about today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research. With Brad Batesole by Lynda.com.
  - SEO Training Course by Moz - SEO Training Course with Moz by udemy.
  - SEO: Keyword Strategy in Depth - Learn how to research keywords, apply them to your website, and create ad campaigns around keywords. Increase your site traffic and better understand your user's intent with keywords. With Matt Bailey by Lynda.com.
  - SEO: Link Building in Depth - Investigates the anatomy of a link, how links affect page ranking, and the properties that make an excellent inbound link. With Peter Kent by Lynda.com.
  - Spying with SEO Tools - Learn how to use SEO tools and techniques to research the competition online. Find out what keywords your competitors are optimizing for—and then outrank them on search engine results pages. With Anson Alexander by Lynda.com.
  - WordPress Plugins: SEO - Drive more visitors to your WordPress site by performing search engine optimization, or SEO, with the help of two powerful plugins. With Morten Rand-Hendriksen by Lynda.com.
  - Ecommerce SEO 101 Video Series - Ecommerce SEO 101 Video Series with Helen Overland by shopify.
  - Learning Search Engine Optimization (SEO) - A Video Introduction - Learning Search Engine Optimization (SEO) - A Video Introduction with Matt Bailey by video2brain.
  - Learning Web Analytics - Learning Web Analytics with Matt Bailey by video2brain.
  - Analyzing Your Website to Improve SEO - Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results. With Peter Kent by Lynda.com.
  - Ecommerce SEO 101 Video Series - Ecommerce SEO 101 Video Series with Helen Overland by shopify.
  - SEO for Ecommerce - SEO for ecommerce is different. Get strategies tailored for optimizing an online store to improve page rankings and build traffic. With Steven Harris by Lynda.com.
  - SEO for Web Designers - SEO for Web Designers with Craig Campbell by TutsPlus.
  - SEO Fundamentals - SEO Fundamentals with David Booth by Lynda.com.
Images
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- File name - Use a short descriptive name.
- Responsive Images - Serve the most optimized image corresponding to the window size.
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Optimization - Optimize images by removing some meta information.
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
- Alt tag - Add an alt-tag this a description of the image (60 - 70 characters).
Keywords
- Meta Tag - You can ommit the `<meta name="keywords" content="">`,
- URL - Keyword should appear in URL name.
Links
- Languages - The hreflang tag tells Google which language you are using on a specific page, so the search engine can serve that result to users searching in that language
- nofollow - Add `rel="nofollow"` attribute to external links only to prevent spam and bad links.
Meta Information
- Description - Each page should have a unique description (max. 160 characters)
Mobile
- mobile friendly - Mobile optimized sites are marked in search results. Test for [mobile friendly site](https://www.google.com/webmasters/tools/mobile-friendly/).
- Smart App Banner - Safari has a Smart App Banner feature that provides a standardized method of promoting apps on the App Store from a website.
- AppLinks - Apps that link to your content can then use this metadata to deep-link into your app.
- AppLinks - Apps that link to your content can then use this metadata to deep-link into your app.
- mobile friendly - Mobile optimized sites are marked in search results. Test for [mobile friendly site](https://www.google.com/webmasters/tools/mobile-friendly/).
- Smart App Banner - Safari has a Smart App Banner feature that provides a standardized method of promoting apps on the App Store from a website.
- Tap targets - Clickable links should not be too small.
Sitemap
- HTML sitemap - A HTML sitemap allows site visitors to easily navigate a website.
- Image sitemap - Increase that your images can be found in Image Search results.
- Mobile sitemap - For feature phones, you can create a mobile sitemap.
- Video sitemap - Make sure, search engines know about all the video content on your site.
- XML sitemap - Help search engines to index your pages.
- Image sitemap - Increase that your images can be found in Image Search results.
- Video sitemap - Make sure, search engines know about all the video content on your site.
- XML sitemap - Help search engines to index your pages.
- Image sitemap - Increase that your images can be found in Image Search results.
- Video sitemap - Make sure, search engines know about all the video content on your site.
- XML sitemap - Help search engines to index your pages.
- Image sitemap - Increase that your images can be found in Image Search results.
- Video sitemap - Make sure, search engines know about all the video content on your site.
- XML sitemap - Help search engines to index your pages.
- Image sitemap - Increase that your images can be found in Image Search results.
- Video sitemap - Make sure, search engines know about all the video content on your site.
- XML sitemap - Help search engines to index your pages.

Programming Languages

PHP 2 Ruby 1

ecosyste.ms

Data

Tools

Indexes

Applications

Experiments

Awesome

search-engine-optimization

Accessibility

Books

WordPress Plugins

Content

Courses

WordPress Plugins

Images

Keywords

Links

Meta Information

Mobile

Sitemap