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awesome-marketing

A curated list of awesome marketing tools and resources
https://github.com/marketingtoolslist/awesome-marketing

Last synced: 4 days ago
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  • Analytics and Reporting

    • Conversion Rate Optimization (CRO)

      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics.

    • Web Analytics

      • Adobe Analytics - Review - Advanced analytics solution for data-driven insights across all marketing channels.

    • Dashboards and Reporting

      • Klipfolio - Review - Dashboard and reporting software that allows you to connect, visualize, and share your data.

  • Market Research and Competitor Analysis

    • Competitor Analysis

      • SpyFu - Competitor research tool that reveals the keywords websites are buying on Google Ads and the keywords they're ranking for in organic search.
      • Kompyte - Competitor tracking software that monitors competitor websites, social media, and online ads in real-time.
      • SimilarWeb - Review - Website analytics and competitive analysis platform that provides insights on traffic sources, engagement, and audience demographics.
      • Owler - Review - Business insights platform that provides real-time news, alerts, and analysis on competitors and industry trends.
      • Crayon - Review - Competitive intelligence platform that tracks your competitors' digital footprints to uncover strategic insights.
      • Kompyte - Review - Competitor tracking software that monitors competitor websites, social media, and online ads in real-time.

    • Market Research Tools

      • Google Surveys - Simple, fast survey platform by Google that provides quick insights through online surveys.
      • Toluna - Review - Real-time digital consumer insights platform for conducting surveys and gathering consumer feedback.
      • Qualtrics - Review - Experience management platform that helps organizations manage customer, employee, product, and brand experiences.
      • SurveyMonkey - Review - Leading online survey platform for creating, distributing, and analyzing surveys.
      • Typeform - Review - User-friendly survey and form-building tool known for its conversational and interactive interface.

  • Online Resources and Courses

  • Blogs

  • Content Marketing

    • Content Creation

      • Adobe Spark - Review - Suite of design apps for creating social graphics, web pages, and videos.
      • Canva - Review - Design tool for creating professional graphics, presentations, social media posts, and more.

    • Content Curation

      • Curata - Review - Content curation software for discovering, organizing, and sharing high-quality content.
      • BuzzSumo - Review - Tool to find the most shared content and trending topics in any niche.

    • Content Management Systems (CMS)

      • HubSpot CMS - CMS that integrates seamlessly with HubSpot’s CRM and marketing tools.

    • Copywriting Tools

      • LogicBalls - Review - An AI-powered writing tool to create any type of content and supercharge your productivity

  • Customer Relationship Management (CRM)

    • CRM Software

      • Microsoft Dynamics 365 - Review - CRM and ERP applications that integrate data, business logic, and processes.
      • HubSpot CRM - Review - Free CRM platform that integrates with HubSpot’s marketing, sales, and service tools.
      • Microsoft Dynamics 365 - Review - CRM and ERP applications that integrate data, business logic, and processes.

    • Email CRM Integration

      • Salesforce Email Studio - Review - Powerful email marketing solution within Salesforce’s CRM platform.
      • Constant Contact - Review - Email marketing platform with CRM functionalities designed for small businesses.
      • HubSpot - Review - All-in-one CRM platform with integrated email marketing and automation features.
      • ActiveCampaign - Review - CRM and email marketing platform that focuses on customer experience automation.
      • Mailchimp - Review - Marketing automation platform that offers CRM features and seamless email marketing integration.

    • Customer Support

      • NeetoDesk - A price-competitive customer service software to help companies provide support using email.
      • NeetoDesk - Review - A price-competitive customer service software to help companies provide support using email.
      • Intercom - Review - Conversational relationship platform that enables businesses to communicate with customers via messaging, bots, and automation.
      • Drift - Review - Conversational marketing platform that combines chat, email, and automation to improve customer engagement.
      • Help Scout - Review - Customer service platform designed to help small businesses manage email, live chat, and knowledge base interactions.
      • Zendesk - Review - Customer service software that helps companies provide seamless support across channels.
      • Freshdesk - Review - Cloud-based customer support software that offers help desk, ticketing, and knowledge management solutions.

  • Marketing Strategy and Planning

    • Market Segmentation and Targeting

      • Nielsen - Global leader in audience measurement and data analytics for understanding consumer behavior.
      • Xtensio - Visual collaboration platform for creating and sharing living documents.
      • Claritas - Provides audience segmentation and insights to target consumers more accurately.
      • HubSpot Persona Builder - [Review](https://marketingtoolslist.com/hubspot) - Free tool for creating detailed buyer personas.

    • Budgeting and Forecasting

      • PlanGuru - Budgeting, forecasting, and financial performance review software.
      • Allocadia - Marketing performance management software that helps with budgeting and planning.
      • Adaptive Insights - Financial planning and analysis software to improve business agility.
      • HubSpot Forecasting Tool - [Review](https://marketingtoolslist.com/hubspot) - Free tool to help predict future sales and revenue.

    • Competitor and Market Analysis

      • IBISWorld - Industry market research reports and data for strategic planning.
      • Statista - [Review](https://marketingtoolslist.com/statista) - Online statistics, market research, and business intelligence portal.

    • Marketing Mix Modeling

      • BrandMaker - Marketing resource management solution that helps optimize the marketing mix.
      • MixMod - Statistical software for clustering, classification, and discriminant analysis.
      • SAS Marketing Mix - [Review](https://marketingtoolslist.com/sas-predictive-analytics) - Analyzes historical data to evaluate marketing impact and ROI.
      • Nielsen Marketing Cloud - Review - Tools for optimizing marketing strategies using comprehensive data analytics.
      • MarketShare - Review - Advanced analytics for evaluating marketing impact and making strategic decisions.

  • SEO (Search Engine Optimization)

      • Pitchbox - Outreach and link building software that automates the process of connecting with influencers.
      • Moz Link Explorer - [Review](https://marketingtoolslist.com/moz) - Tool for analyzing backlinks, finding link-building opportunities, and tracking your site's link profile.

    • Local SEO

      • BrightLocal - Local SEO platform for improving local search visibility and managing citations.
      • Moz Local - Review - Tool to manage and improve your local business listings across the web.
      • Synup - Comprehensive local marketing platform for managing business listings, reviews, and SEO.

    • SERP Tracking

      • Ahrefs - [Review](https://marketingtoolslist.com/ahrefs) - Tracks your website’s keyword rankings and monitors how they change over time.
      • SEMrush Position Tracking - Tracks daily changes in rankings for any domain across multiple devices.

    • SEO Analytics

      • SEMrush - Comprehensive SEO analytics tool for tracking performance and analyzing competitors.
      • Ahrefs - [Review](https://marketingtoolslist.com/ahrefs) - Analytics toolset that provides insights into website performance, traffic, and keyword rankings.

    • Keyword Research

      • Ubersuggest - [Review](https://marketingtoolslist.com/ubersuggest-by-neil-patel) - Free tool for generating new keyword ideas and analyzing SEO metrics.

    • Technical SEO

      • Screaming Frog - [Review](https://marketingtoolslist.com/screaming-frog-seo-spider) - Website crawler that helps improve onsite SEO by analyzing website elements.
      • GTmetrix - [Review](https://marketingtoolslist.com/gtmetrix) - Performance analysis tool that provides insights into how well your site loads and helps identify where improvements can be made.

  • Social Media Marketing

    • Social Media Management

      • SocialBee - Social media management platform that allows for content scheduling, recycling, and curation.

    • Social Media Advertising

    • Influencer Marketing

      • AspireIQ - Influencer marketing software to help brands connect with creators.
      • Traackr - Data-driven influencer marketing platform for building relationships and managing campaigns.
      • Grin - Influencer marketing software that helps brands manage influencer relationships at scale.

  • Email Marketing

    • Email Analytics

    • Email Design

      • Litmus Builder - Tool for designing, building, and testing emails in one place.
      • Postcards by Designmodo - Review - Easy-to-use email design tool for creating responsive email templates.
      • Chamaileon - Review - Collaborative email design platform for creating custom email templates.

    • Email Campaigns

      • ConvertKit - Review - Email marketing software designed for creators, bloggers, and online businesses with powerful automation features.

    • Email Deliverability

      • Heybounce - Email verification service that checks if an email exists and detects disposable emails to reduce bounce rates.
      • GlockApps - Review - Tool to diagnose email deliverability problems.
      • Mailtrap - Review - Platform used to test deliverability before sending and control results in one place.

  • Marketing Automation

    • Lead Nurturing

      • Marketo - Review - Marketing automation software that offers lead management, email marketing, and analytics.
      • Pardot - Review - B2B marketing automation by Salesforce for managing email campaigns, nurturing leads, and more.
      • Infusionsoft - Review - All-in-one sales and marketing automation software for small businesses.

    • Marketing Workflow Automation

      • Integromat - Review - Automation platform that allows you to connect apps and automate workflows.

    • Customer Journey Mapping

      • Smaply - Tool for mapping customer journeys, personas, and stakeholder maps.
      • Creately

    • PPC Management

      • WordStream - PPC software for managing and optimizing Google Ads and Bing Ads campaigns.
      • Marin Software - Cross-channel advertising platform for managing SEM campaigns across search, social, and display.

    • Retargeting

      • Facebook Ads Retargeting - Review - Retargeting ads on Facebook and Instagram, targeting users who have engaged with your content.
      • Perfect Audience - Retargeting platform for managing display, social, and mobile retargeting campaigns.
      • Google Ads Remarketing - Review - Remarketing tool that helps advertisers re-engage previous visitors with targeted ads across the web.
      • Criteo - Review - Global retargeting and display advertising platform that personalizes ads for each user.

    • Display Advertising

      • Google Display Network - Display advertising network allowing advertisers to place ads on millions of websites and apps.
      • AdThrive - Review - Ad management service for publishers, focusing on maximizing revenue through high-quality ads.

  • Advertising and Media Buying

    • Programmatic Advertising

      • MediaMath - DSP platform for managing, optimizing, and analyzing digital ad campaigns in real-time.
      • The Trade Desk - Demand-side platform (DSP) that allows advertisers to buy digital ads programmatically across various channels.
      • Amazon Advertising - Advertising platform that allows brands to run targeted ads on Amazon's properties.
      • AppNexus - Review - Programmatic advertising platform that helps advertisers and publishers maximize ad revenue.
      • The Trade Desk - Review - Demand-side platform (DSP) that allows advertisers to buy digital ads programmatically across various channels.
      • MediaMath - Review - DSP platform for managing, optimizing, and analyzing digital ad campaigns in real-time.
      • Amazon Advertising - Review - Advertising platform that allows brands to run targeted ads on Amazon's properties.
      • Google Marketing Platform - Review - Unified advertising and analytics platform for smarter marketing and better results.

    • Native Advertising

      • Nativo - Platform for creating, distributing, and optimizing native ads across multiple channels.
      • TripleLift - Native advertising platform that seamlessly integrates ads into content environments.
      • AdYouLike - Native advertising solution that delivers in-feed ads that match the look and feel of editorial content.
      • Outbrain - Review - Native advertising platform that promotes content through content recommendations on premium publisher sites.
      • Taboola - Review - Leading native advertising platform that delivers personalized content recommendations.
      • Nativo - Review - Platform for creating, distributing, and optimizing native ads across multiple channels.
      • AdYouLike - Review - Native advertising solution that delivers in-feed ads that match the look and feel of editorial content.
      • TripleLift - Review - Native advertising platform that seamlessly integrates ads into content environments.

    • Affiliate Marketing

      • Refersion - Affiliate and influencer marketing platform that tracks and manages partner programs.
      • Rakuten Advertising - Global affiliate marketing network offering tools for managing and optimizing affiliate programs.
      • Rakuten Advertising - Global affiliate marketing network offering tools for managing and optimizing affiliate programs.
      • Rakuten Advertising - Review - Global affiliate marketing network offering tools for managing and optimizing affiliate programs.
      • CJ Affiliate - Review - One of the largest affiliate marketing networks, connecting advertisers with a vast network of publishers.
      • ShareASale - Review - Affiliate marketing network offering a wide range of products for publishers to promote.
      • Refersion - Review - Affiliate and influencer marketing platform that tracks and manages partner programs.

  • Brand Management

    • Digital Asset Management (DAM)

      • Canto - User-friendly digital asset management solution for organizing and sharing visual content.
      • Brandfolder - DAM software that offers a centralized location for managing and sharing brand assets securely.
      • Bynder - Review - Digital asset management platform that helps brands create, manage, and distribute digital content efficiently.
      • Widen - DAM platform that enables brands to organize, manage, and share their digital assets in a centralized location.
      • Adobe Experience Manager - Review - Enterprise-level DAM solution that integrates with Adobe's Creative Cloud for seamless asset management and content creation.

    • Reputation Management

      • Reputology - Review - Review monitoring and management platform designed to help businesses track and respond to online reviews.
      • Podium - Interaction management platform that helps businesses manage customer reviews, messaging, and payments.
      • Brand24 - Review - Online reputation management tool that monitors your brand's mentions across social media, blogs, and forums.

    • Brand Monitoring

      • Brandwatch - Review - Digital consumer intelligence and social media listening platform for tracking and analyzing online conversations about your brand.
      • Talkwalker - Review - Social listening and analytics platform that monitors brand mentions across social, print, broadcast, and online channels.

  • Podcasts

Categories
Analytics and Reporting 24 Blogs 24 Advertising and Media Buying 23 Marketing Strategy and Planning 15 Customer Relationship Management (CRM) 15 SEO (Search Engine Optimization) 12 Market Research and Competitor Analysis 11 Brand Management 10 Email Marketing 8 Search Engine Marketing (SEM) 8 Content Marketing 6 Marketing Automation 6 Social Media Marketing 5 Online Resources and Courses 4 Podcasts 2
Sub Categories
Digital Asset Management (DAM) 35 Conversion Rate Optimization (CRO) 22 Programmatic Advertising 8 Native Advertising 8 Customer Support 7 Affiliate Marketing 7 Competitor Analysis 6 Email CRM Integration 5 Marketing Mix Modeling 5 Market Research Tools 5 Market Segmentation and Targeting 4 Retargeting 4 Budgeting and Forecasting 4 Reputation Management 3 Email Deliverability 3 CRM Software 3 Influencer Marketing 3 Lead Nurturing 3 Local SEO 3 Email Design 3 Customer Journey Mapping 2 Technical SEO 2 Display Advertising 2 Link Building 2 Competitor and Market Analysis 2 SERP Tracking 2 Content Creation 2 SEO Analytics 2 PPC Management 2 Brand Monitoring 2 Content Curation 2 Social Media Management 1 Content Management Systems (CMS) 1 Web Analytics 1 Email Campaigns 1 Email Analytics 1 Social Media Advertising 1 Marketing Workflow Automation 1 Copywriting Tools 1 Keyword Research 1 Dashboards and Reporting 1