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awesome-marketing

A curated list of awesome marketing tools and resources
https://github.com/marketingtoolslist/awesome-marketing

Last synced: 5 days ago
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  • Analytics and Reporting

    • Conversion Rate Optimization (CRO)

      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
      • Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.

    • Web Analytics

      • Adobe Analytics - Advanced analytics solution for data-driven insights across all marketing channels.

    • Dashboards and Reporting

      • Tableau - Powerful data visualization software that helps create interactive and shareable dashboards.
      • Klipfolio - Dashboard and reporting software that allows you to connect, visualize, and share your data.

  • Content Marketing

    • Content Curation

      • Curata - Content curation software for discovering, organizing, and sharing high-quality content.
      • BuzzSumo - Tool to find the most shared content and trending topics in any niche.
      • Pocket - Save articles, videos, and web pages to view later offline on any device.

    • Content Management Systems (CMS)

      • HubSpot CMS - CMS that integrates seamlessly with HubSpot’s CRM and marketing tools.

    • Content Creation

      • Canva - Design tool for creating professional graphics, presentations, social media posts, and more.
      • Adobe Spark - Suite of design apps for creating social graphics, web pages, and videos.

  • Marketing Strategy and Planning

    • Market Segmentation and Targeting

      • Nielsen - Global leader in audience measurement and data analytics for understanding consumer behavior.
      • HubSpot Persona Builder - Free tool for creating detailed buyer personas.
      • Xtensio - Visual collaboration platform for creating and sharing living documents.
      • Claritas - Provides audience segmentation and insights to target consumers more accurately.

    • Budgeting and Forecasting

      • PlanGuru - Budgeting, forecasting, and financial performance review software.
      • Allocadia - Marketing performance management software that helps with budgeting and planning.
      • Adaptive Insights - Financial planning and analysis software to improve business agility.
      • HubSpot Forecasting Tool - Free tool to help predict future sales and revenue.

    • Competitor and Market Analysis

      • IBISWorld - Industry market research reports and data for strategic planning.

    • Marketing Mix Modeling

      • Nielsen Marketing Cloud - Tools for optimizing marketing strategies using comprehensive data analytics.
      • BrandMaker - Marketing resource management solution that helps optimize the marketing mix.
      • MarketShare - Advanced analytics for evaluating marketing impact and making strategic decisions.
      • MixMod - Statistical software for clustering, classification, and discriminant analysis.
      • SAS Marketing Mix - Analyzes historical data to evaluate marketing impact and ROI.

  • SEO (Search Engine Optimization)

    • Keyword Research

      • Ubersuggest - Free tool for generating new keyword ideas and analyzing SEO metrics.

    • Technical SEO

      • Screaming Frog - Website crawler that helps improve onsite SEO by analyzing website elements.
      • GTmetrix - Performance analysis tool that provides insights into how well your site loads and helps identify where improvements can be made.
      • Pitchbox - Outreach and link building software that automates the process of connecting with influencers.
      • Moz Link Explorer - Tool for analyzing backlinks, finding link-building opportunities, and tracking your site's link profile.

    • Local SEO

      • BrightLocal - Local SEO platform for improving local search visibility and managing citations.
      • Moz Local - Tool to manage and improve your local business listings across the web.
      • Synup - Comprehensive local marketing platform for managing business listings, reviews, and SEO.
      • Synup - Comprehensive local marketing platform for managing business listings, reviews, and SEO.

    • SERP Tracking

      • Ahrefs - Tracks your website’s keyword rankings and monitors how they change over time.
      • SEMrush Position Tracking - Tracks daily changes in rankings for any domain across multiple devices.

    • SEO Analytics

      • SEMrush - Comprehensive SEO analytics tool for tracking performance and analyzing competitors.
      • Ahrefs - Analytics toolset that provides insights into website performance, traffic, and keyword rankings.

  • Market Research and Competitor Analysis

    • Competitor Analysis

      • Owler - Business insights platform that provides real-time news, alerts, and analysis on competitors and industry trends.
      • Kompyte - Competitor tracking software that monitors competitor websites, social media, and online ads in real-time.
      • SimilarWeb - Website analytics and competitive analysis platform that provides insights on traffic sources, engagement, and audience demographics.

    • Market Research Tools

      • Google Surveys - Simple, fast survey platform by Google that provides quick insights through online surveys.

  • Social Media Marketing

    • Social Media Management

      • SocialBee - Social media management platform that allows for content scheduling, recycling, and curation.

    • Social Media Advertising

    • Influencer Marketing

      • AspireIQ - Influencer marketing software to help brands connect with creators.
      • Traackr - Data-driven influencer marketing platform for building relationships and managing campaigns.
      • Grin - Influencer marketing software that helps brands manage influencer relationships at scale.

  • Email Marketing

    • Email Analytics

    • Email Design

      • Litmus Builder - Tool for designing, building, and testing emails in one place.
      • Postcards by Designmodo - Easy-to-use email design tool for creating responsive email templates.
      • Chamaileon - Collaborative email design platform for creating custom email templates.

  • Marketing Automation

    • Lead Nurturing

      • Marketo - Marketing automation software that offers lead management, email marketing, and analytics.
      • Pardot - B2B marketing automation by Salesforce for managing email campaigns, nurturing leads, and more.
      • Infusionsoft - All-in-one sales and marketing automation software for small businesses.

    • Marketing Workflow Automation

      • Integromat - Automation platform that allows you to connect apps and automate workflows.

    • Customer Journey Mapping

      • Smaply - Tool for mapping customer journeys, personas, and stakeholder maps.
      • Creately

    • PPC Management

      • WordStream - PPC software for managing and optimizing Google Ads and Bing Ads campaigns.
      • Marin Software - Cross-channel advertising platform for managing SEM campaigns across search, social, and display.

    • Retargeting

      • Facebook Ads Retargeting - Retargeting ads on Facebook and Instagram, targeting users who have engaged with your content.
      • Perfect Audience - Retargeting platform for managing display, social, and mobile retargeting campaigns.
      • Google Ads Remarketing - Remarketing tool that helps advertisers re-engage previous visitors with targeted ads across the web.
      • Criteo - Global retargeting and display advertising platform that personalizes ads for each user.

    • Display Advertising

      • Google Display Network - Display advertising network allowing advertisers to place ads on millions of websites and apps.
      • AdThrive - Ad management service for publishers, focusing on maximizing revenue through high-quality ads.

  • Advertising and Media Buying

    • Programmatic Advertising

      • MediaMath - DSP platform for managing, optimizing, and analyzing digital ad campaigns in real-time.
      • The Trade Desk - Demand-side platform (DSP) that allows advertisers to buy digital ads programmatically across various channels.
      • Amazon Advertising - Advertising platform that allows brands to run targeted ads on Amazon's properties.
      • AppNexus - Programmatic advertising platform that helps advertisers and publishers maximize ad revenue.

    • Native Advertising

      • Nativo - Platform for creating, distributing, and optimizing native ads across multiple channels.
      • TripleLift - Native advertising platform that seamlessly integrates ads into content environments.
      • AdYouLike - Native advertising solution that delivers in-feed ads that match the look and feel of editorial content.

    • Affiliate Marketing

      • Refersion - Affiliate and influencer marketing platform that tracks and manages partner programs.

  • Customer Relationship Management (CRM)

    • Email CRM Integration

      • Salesforce Email Studio - Powerful email marketing solution within Salesforce’s CRM platform.
      • Constant Contact - Email marketing platform with CRM functionalities designed for small businesses.

    • Customer Support

      • NeetoDesk - A price-competitive customer service software to help companies provide support using email.
      • NeetoDesk - A price-competitive customer service software to help companies provide support using email.

    • CRM Software

      • HubSpot CRM - Free CRM platform that integrates with HubSpot’s marketing, sales, and service tools.

  • Brand Management

    • Digital Asset Management (DAM)

      • Canto - User-friendly digital asset management solution for organizing and sharing visual content.
      • Brandfolder - DAM software that offers a centralized location for managing and sharing brand assets securely.
      • Adobe Experience Manager - Enterprise-level DAM solution that integrates with Adobe's Creative Cloud for seamless asset management and content creation.
      • Bynder - Digital asset management platform that helps brands create, manage, and distribute digital content efficiently.
      • Widen - DAM platform that enables brands to organize, manage, and share their digital assets in a centralized location.

    • Reputation Management

      • Reputology - Review monitoring and management platform designed to help businesses track and respond to online reviews.
      • Podium - Interaction management platform that helps businesses manage customer reviews, messaging, and payments.

    • Brand Monitoring

      • Brandwatch - Digital consumer intelligence and social media listening platform for tracking and analyzing online conversations about your brand.

  • Blogs

  • Podcasts

  • Online Resources and Courses

Categories
Marketing Strategy and Planning 14 SEO (Search Engine Optimization) 13 Advertising and Media Buying 8 Brand Management 8 Analytics and Reporting 8 Search Engine Marketing (SEM) 8 Content Marketing 6 Marketing Automation 6 Social Media Marketing 5 Customer Relationship Management (CRM) 5 Market Research and Competitor Analysis 4 Email Marketing 4 Podcasts 2 Blogs 2 Online Resources and Courses 1
Sub Categories
Digital Asset Management (DAM) 10 Marketing Mix Modeling 5 Conversion Rate Optimization (CRO) 5 Retargeting 4 Programmatic Advertising 4 Local SEO 4 Market Segmentation and Targeting 4 Budgeting and Forecasting 4 Influencer Marketing 3 Email Design 3 Content Curation 3 Native Advertising 3 Competitor Analysis 3 Lead Nurturing 3 Technical SEO 2 Display Advertising 2 Customer Support 2 Customer Journey Mapping 2 Reputation Management 2 Email CRM Integration 2 Content Creation 2 SERP Tracking 2 PPC Management 2 SEO Analytics 2 Dashboards and Reporting 2 Link Building 2 Social Media Management 1 Content Management Systems (CMS) 1 CRM Software 1 Web Analytics 1 Email Analytics 1 Social Media Advertising 1 Marketing Workflow Automation 1 Brand Monitoring 1 Affiliate Marketing 1 Market Research Tools 1 Competitor and Market Analysis 1 Keyword Research 1