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https://github.com/mikebronner/laravel-mixpanel
Intuitive drop-in analytics.
https://github.com/mikebronner/laravel-mixpanel
analytics laravel mixpanel package
Last synced: 29 days ago
JSON representation
Intuitive drop-in analytics.
- Host: GitHub
- URL: https://github.com/mikebronner/laravel-mixpanel
- Owner: mikebronner
- License: mit
- Created: 2015-09-14T01:05:00.000Z (almost 9 years ago)
- Default Branch: master
- Last Pushed: 2024-03-12T15:45:23.000Z (4 months ago)
- Last Synced: 2024-05-02T02:17:54.123Z (2 months ago)
- Topics: analytics, laravel, mixpanel, package
- Language: PHP
- Homepage:
- Size: 592 KB
- Stars: 113
- Watchers: 6
- Forks: 55
- Open Issues: 24
-
Metadata Files:
- Readme: README.md
- Changelog: CHANGELOG.md
- Contributing: CONTRIBUTING.md
- Funding: .github/FUNDING.yml
- License: LICENSE
- Code of conduct: CODE_OF_CONDUCT.md
Lists
- awesome-list - mikebronner/laravel-mixpanel - Intuitive drop-in analytics. (PHP)
README
# MixPanel for Laravel
[](https://scrutinizer-ci.com/g/GeneaLabs/laravel-mixpanel)
[](https://coveralls.io/github/GeneaLabs/laravel-mixpanel)
[](https://github.com/GeneaLabs/laravel-mixpanel)
[](https://packagist.org/packages/genealabs/laravel-mixpanel)
[](https://raw.githubusercontent.com/GeneaLabs/laravel-mixpanel/master/LICENSE)
## Sponsors
We like to thank the following sponsors for their generosity. Please take a moment to check them out.
- [LIX](https://lix-it.com)
## Features
- Asynchronous data transmission to Mixpanel's services. This prevents any
delays to your application if Mixpanel is down, or slow to respond.
- Drop-in installation and configuration into your Laravel app, tracking the
most common events out of the box.
- Simple Stripe integration allowing you to track revenues at the user level.
- Front-end-ready Mixpanel JS library, both for Laravel Elixir inclusion or
Blade template use.
## Requirements and Compatibility
- PHP >= 7.2
- Laravel >= 8.0
### Legacy Versions
- [Laravel 5.2](https://github.com/GeneaLabs/laravel-mixpanel/tree/afcf3737412c1aebfa9dd1d7687001f78bdb3956)
- [Laravel 5.0](https://github.com/GeneaLabs/laravel-mixpanel/tree/ce110ebd89658cbf8a91f2cfb5db57e2b449e7f3)
## Installation
1. Install the package:
```sh
composer require genealabs/laravel-mixpanel
```
2. Add your Mixpanel API Token to your `.env` file:
```env
MIXPANEL_TOKEN=xxxxxxxxxxxxxxxxxxxxxx
```
3. Add the MixPanel Host domain only if you need to change your MixPanel host from the default:
```env
MIXPANEL_HOST=xxxxxxxxxxxxxxxxxxxxxx
```
## Configuration
### Default Values
- `services.mixpanel.host`: pulls the 'MIXPANEL_HOST' value from your `.env`
file.
- `services.mixpanel.token`: pulls the 'MIXPANEL_TOKEN' value from your `.env`
file.
- `services.mixpanel.enable-default-tracking`: (default: true) enable or disable
Laravel user event tracking.
- `services.mixpanel.consumer`: (default: socket) set the Guzzle adapter you
want to use.
- `services.mixpanel.connect-timeout`: (default: 2) set the number of seconds
after which connections timeout.
- `services.mixpanel.timeout`: (default: 2) set the number of seconds after
which event tracking times out.
- `services.mixpanel.data_callback_class`: (default: null) manipulate the data
being passed back to mixpanel for the track events.
## Upgrade Notes
### Version 0.7.0 for Laravel 5.5
- Remove the service provider from `/config/app.php`. The service provider is
now auto-discovered in Laravel 5.5.
### Page Views
- Page view tracking has been removed in favor of Mixpanels in-built Autotrack
functionality, which tracks all page views. To turn it on, visit your
Mixpanel dashboard, click *Applications > Autotrack > Web > etc.* and enable
Autotracking.
## Usage
MixPanel is loaded into the IoC as a singleton. This means you don't have to
manually call $mixPanel::getInstance() as described in the MixPanel docs.
This is already done for you in the ServiceProvider.
Common user events are automatically recorded:
- User Registration
- User Deletion
- User Login
- User Login Failed
- User Logoff
- Cashier Subscribed
- Cashier Payment Information Submitted
- Cashier Subscription Plan Changed
- Cashier Unsubscribed
To make custom events, simple get MixPanel from the IoC using DI:
```php
use GeneaLabs\LaravelMixpanel\LaravelMixpanel;
class MyClass
{
protected $mixPanel;
public function __construct(LaravelMixPanel $mixPanel)
{
$this->mixPanel = $mixPanel;
}
}
```
If DI is impractical in certain situations, you can also manually retrieve it
from the IoC:
```php
$mixPanel = app('mixpanel'); // using app helper
$mixPanel = Mixpanel::getFacadeRoot(); // using facade
```
After that you can make the usual calls to the MixPanel API:
- `$mixPanel->identify($user->id);`
- `$mixPanel->track('User just paid!');`
- `$mixPanel->people->trackCharge($user->id, '9.99');`
- `$mixPanel->people->set($user->id, [$data]);`
And so on ...
### Stripe Web-Hook
If you wish to take advantage of the Stripe web-hook and track revenue per
user, you should install Cashier: https://www.laravel.com/docs/5.5/billing
Once that has been completed, exempt the web-hook endpoint from CSRF-validation
in `/app/Http/Middleware/VerifyCsrfToken.php`:
```php
protected $except = [
'genealabs/laravel-mixpanel/stripe',
];
```
The only other step remaining is to register the web-hook with Stripe:
Log into your Stripe account: https://dashboard.stripe.com/dashboard, and open
your account settings' webhook tab:
Enter your MixPanel web-hook URL, similar to the following: `http:///genealabs/laravel-mixpanel/stripe`:
Be sure to select "Live" if you are actually running live (otherwise put into test mode and update when you go live).
Also, choose "Send me all events" to make sure Laravel Mixpanel can make full use of the Stripe data.
### JavaScript Events & Auto-Track
#### Blade Template (Recommended)
First publish the necessary assets:
```sh
php artisan mixpanel:publish --assets
```
Then add the following to the head section of your layout template (already does
the init call for you, using the token from your .env file):
```blade
@include('genealabs-laravel-mixpanel::partials.mixpanel')
```
#### Laravel Elixir
Add the following lines to your `/resources/js/app.js` (or equivalent), and
don't forget to replace `YOUR_MIXPANEL_TOKEN` with your actual token:
```js
require('./../../../public/genealabs-laravel-mixpanel/js/mixpanel.js');
mixpanel.init("YOUR_MIXPANEL_TOKEN");
```
### Laravel Integration
Out of the box it will record the common events anyone would want to track. Also, if the default `$user->name` field is
used that comes with Laravel, it will split up the name and use the last word as the last name, and everything prior for
the first name. Otherwise it will look for `first_name` and `last_name` fields in the users table.
- User registers:
```
Track:
User:
- Status: Registered
People:
- $first_name:
- $last_name:
- $email:
- $created:
```
- User is updated:
```
People:
- $first_name:
- $last_name:
- $email:
- $created:
```
- User is deleted:
```
Track:
User:
- Status: Deactivated
```
- User is restored (from soft-deletes):
```
Track:
User:
- Status: Reactivated
```
- User logs in:
```
Track:
Session:
- Status: Logged In
People:
- $first_name:
- $last_name:
- $email:
- $created:
```
- User login fails:
```
Track:
Session:
- Status: Login Failed
People:
- $first_name:
- $last_name:
- $email:
- $created:
```
- User logs out:
```
Track:
Session:
- Status: Logged Out
```
### Tracking Data Manipulation
If you need to make changes or additions to the data being tracked, create a
class that implements `\GeneaLabs\LaravelMixpanel\Interfaces\DataCallback`:
```php
[
// ...
"data_callback_class" => \App\MixpanelUserData::class,
]
```
### Stripe Integration
Many L5 sites are running Cashier to manage their subscriptions. This package creates an API webhook endpoint that keeps
vital payment analytics recorded in MixPanel to help identify customer churn.
Out of the box it will record the following Stripe events in MixPanel for you:
#### Charges
- Authorized Charge (when only authorizing a payment for a later charge date):
```
Track:
Payment:
- Status: Authorized
- Amount:
```
- Captured Charge (when completing a previously authorized charge):
```
Track:
Payment:
- Status: Captured
- Amount:
People TrackCharge:
```
- Completed Charge:
```
Track:
Payment:
- Status: Successful
- Amount:
People TrackCharge:
```
- Refunded Charge:
```
Track:
Payment:
- Status: Refunded
- Amount:
People TrackCharge: -
```
- Failed Charge:
```
Track:
Payment:
- Status: Failed
- Amount:
```
### Subscriptions
- Customer subscribed:
```
Track:
Subscription:
- Status: Created
People:
- Subscription:
```
- Customer unsubscribed:
```
Track:
Subscription:
- Status: Canceled
- Upgraded: false
Churn! :(
People:
- Subscription: None
- Churned:
- Plan When Churned:
- Paid Lifetime: days
```
- Customer started trial:
```
Track:
Subscription:
- Status: Trial
People:
- Subscription: Trial
```
- Customer upgraded plan:
```
Track:
Subscription:
- Upgraded: true
Unchurn! :-)
People:
- Subscription:
```
- Customer downgraded plan (based on dollar value compared to previous plan):
```
Track:
Subscription:
- Upgraded: false
Churn! :-(
People:
- Subscription:
- Churned:
- Plan When Churned:
```
# The Fine Print
## Commitment to Quality
During package development I try as best as possible to embrace good design and
development practices to try to ensure that this package is as good as it can
be. My checklist for package development includes:
- ✅ Achieve as close to 100% code coverage as possible using unit tests.
- ✅ Eliminate any issues identified by SensioLabs Insight and Scrutinizer.
- ✅ Be fully PSR1, PSR2, and PSR4 compliant.
- ✅ Include comprehensive documentation in README.md.
- ✅ Provide an up-to-date CHANGELOG.md which adheres to the format outlined
at .
- ✅ Have no PHPMD or PHPCS warnings throughout all code.
## Contributing
Please observe and respect all aspects of the included Code of Conduct .
### Reporting Issues
When reporting issues, please fill out the included template as completely as
possible. Incomplete issues may be ignored or closed if there is not enough
information included to be actionable.
### Submitting Pull Requests
Please review the Contribution Guidelines .
Only PRs that meet all criterium will be accepted.
## ❤️ Open-Source Software - Give ⭐️
We have included the awesome `symfony/thanks` composer package as a dev
dependency. Let your OS package maintainers know you appreciate them by starring
the packages you use. Simply run composer thanks after installing this package.
(And not to worry, since it's a dev-dependency it won't be installed in your
live environment.)