https://github.com/AlterLab-IEU/AlterLab-FC-Skills
🎓 72 production-grade Claude AI skills for communication students — PR & advertising, cinema, new media, GenAI production, visual communication & research methods. Built by AlterLab.
https://github.com/AlterLab-IEU/AlterLab-FC-Skills
agent-skills alterlab claude-ai claude-code claude-skills communication education generative-ai media-production public-relations visual-communication
Last synced: 2 months ago
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🎓 72 production-grade Claude AI skills for communication students — PR & advertising, cinema, new media, GenAI production, visual communication & research methods. Built by AlterLab.
- Host: GitHub
- URL: https://github.com/AlterLab-IEU/AlterLab-FC-Skills
- Owner: AlterLab-IEU
- License: mit
- Created: 2026-03-26T12:32:37.000Z (3 months ago)
- Default Branch: main
- Last Pushed: 2026-03-30T13:32:01.000Z (3 months ago)
- Last Synced: 2026-03-30T15:24:56.353Z (3 months ago)
- Topics: agent-skills, alterlab, claude-ai, claude-code, claude-skills, communication, education, generative-ai, media-production, public-relations, visual-communication
- Language: JavaScript
- Size: 781 KB
- Stars: 1
- Watchers: 0
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
- Contributing: CONTRIBUTING.md
- License: LICENSE
- Code of conduct: CODE_OF_CONDUCT.md
- Security: SECURITY.md
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- awesome-claude-skills - AlterLab-FC-Skills - 72 agentic skills for creative technology workflows across 11 domains. (🗂️ Collections)
README
> 📢 **Featured in** [awesome-claude-skills](https://github.com/BehiSecc/awesome-claude-skills) (5.7k ⭐)
🎓 72 Agentic Claude AI Skills for Communication Students
Purpose-built autonomous agents across 6 departments — from PR & Advertising to GenAI Production
PR & Advertising · Cinema & Digital Media · New Media · GenAI Production · Visual Communication · Research Methods
Explore Skills » ·
Quick Start ·
Departments ·
Skill Catalog ·
Report Bug
Built by AlterLab Creative Technologies Laboratory
Drop into Claude Projects and start creating.
🔍
Research First
Search the web for current
data, trends, and benchmarks
before creating anything
📝
Real Deliverables
Write production-ready files
— scripts, briefs, reports —
directly to your project
🔁
Self-Review
Re-read their own output
and assess quality before
presenting results
🎯
Iterate
Offer specific refinement
directions after every
deliverable
## 📋 Table of Contents
Click to expand / collapse
- [🧬 What Is This?](#-what-is-this)
- [⚡ What Makes These Skills Different?](#-what-makes-these-skills-different)
- [🗂️ Department Overview](#%EF%B8%8F-department-overview)
- [🚀 Quick Start](#-quick-start)
- [📦 Department Packs](#-department-packs)
- [📋 Full Skill Catalog](#-full-skill-catalog)
- [🔬 How Skills Work](#-how-skills-work)
- [🗂️ Project Structure](#%EF%B8%8F-project-structure)
- [🤝 Contributing](#-contributing)
- [📜 License](#-license)
- [🙏 Credits](#-credits)
## 🧬 What Is This?
A collection of **72 autonomous Claude AI skills** for communication students — covering six departments across the entire Faculty of Communication curriculum.
Each skill transforms Claude into an **agentic domain expert** that researches the web, reads your project files, creates production-ready deliverables, self-reviews its own output, and iterates — not just advises.
> [!TIP]
> **How it works:** Each skill is a structured `.md` prompt file. Drop it into a Claude Project or Claude Code, and Claude instantly becomes your creative production expert — with real industry frameworks, professional output templates, and deep domain knowledge.
>
>
### ⚡ What Makes These Skills Different?
These aren't chatbot personas. They're **autonomous agents** that execute a full research → create → review cycle:
| | Capability | Description |
|:---:|:---|:---|
| 🔍 | **Research First** | Search the web for current data, trends, and benchmarks before creating anything |
| 📂 | **Read Project Context** | Analyze existing files, briefs, and guidelines in your project |
| 📝 | **Create Real Deliverables** | Write production-ready files (scripts, briefs, reports, plans) directly to your project |
| 🔁 | **Self-Review** | Re-read their own output and assess quality before presenting |
| 🎯 | **Iterate** | Offer specific refinement directions after every deliverable |
## 🗂️ Department Overview
| | Department | Skills | Focus Areas |
|:---:|:---|:---:|:---|
| 🎯 | **PRA — PR & Advertising** | **12** | Campaign strategy, copywriting, brand analysis, media planning, PR writing |
| 🎬 | **CDM — Cinema & Digital Media** | **12** | Screenwriting, pre-production, film analysis, documentary, VFX, sound design |
| 🌐 | **NMC — New Media & Communication** | **12** | Podcast production, data journalism, multimedia storytelling, social analytics |
| 🤖 | **GenAI — Generative AI Production** | **12** | AI video (Higgsfield), voice design (ElevenLabs), music production (Suno) |
| 🎨 | **VCD — Visual Communication Design** | **12** | Brand identity, typography, layout, infographics, motion graphics, UI design |
| 📚 | **RMA — Research Methods & Academic Writing** | **12** | Literature reviews, research design, surveys, qualitative coding, thesis writing |
## 🚀 Quick Start
### Option 1 — Claude Projects *(Recommended)*
```
1. Go to claude.ai → Projects → Create Project
2. Upload SKILL.md files from your department folder into the Knowledge section
3. Start chatting — Claude now has your skills loaded
```
### Option 2 — Claude Code CLI
```bash
git clone https://github.com/AlterLab-IEU/AlterLab-FC-Skills.git
cd AlterLab-FC-Skills
claude "act as my screenwriter assistant and help me develop a short film concept"
```
### Option 3 — Pick Individual Skills
> Browse the [`skills/`](skills/) folder and download only the ones you need. Every skill is a standalone `.md` file.
>
>
---
## 📦 Department Packs
| | Department | Skills | Highlights |
|:---:|:---|:---:|:---|
| 🎯 | **PRA — Public Relations & Advertising** | 12 | Campaign strategy, copywriting, brand analysis, media planning, PR writing, consumer insight research, social content creation, pitch decks, CSR campaigns, market research, creative briefs, and campaign reporting |
| 🎬 | **CDM — Cinema & Digital Media** | 12 | Screenwriting, pre-production planning, film analysis, documentary research, post-production, festival submissions, VFX pipeline, sound design, film pitching, subtitles & localization, animation pre-viz, and production management |
| 🌐 | **NMC — New Media & Communication** | 12 | Podcast production, data journalism, multimedia storytelling, social media analytics, portfolio curation, web content strategy, video essays, digital ethics, community management, newsletter design, media theory, and digital campaigns |
| 🤖 | **GenAI — Generative AI Production** | 12 | AI video creation (Higgsfield), voice design & cloning (ElevenLabs), music production (Suno) — text-to-image, image-to-video, camera direction, motion design, talking heads, voice cloning, dubbing, sound effects, and soundtrack composition |
| 🎨 | **VCD — Visual Communication Design** | 12 | Brand identity, typography, layout design, infographics, poster design, motion graphics, UI design, color theory, packaging design, photo editing, design critique, and exhibition design |
| 📚 | **RMA — Research Methods & Academic Writing** | 12 | Literature reviews, research design, survey building, qualitative coding, statistics guidance, thesis architecture, citation management, abstract writing, proposal writing, content analysis, interview analysis, and academic writing craft |
---
## 📋 Full Skill Catalog
### 🎯 PRA — Public Relations & Advertising (12 Skills)
Click to expand full PRA skills list
| # | Skill | Agent | What It Does |
|:---:|:---|:---|:---|
| 1 | **Campaign Strategist** | CampaignStrategist | IMC campaign planning, strategic briefs, ROSTIR model |
| 2 | **Copywriter** | AdCopywriter | Headlines, slogans, body copy, scripts, AIDA framework |
| 3 | **Brand Analyst** | BrandAnalyst | Brand audits, competitive intelligence, positioning |
| 4 | **Consumer Insight** | ConsumerInsightResearcher | Personas, surveys, focus groups, journey mapping |
| 5 | **Media Planner** | MediaPlanner | Channel strategy, budget allocation, CPM/GRP |
| 6 | **PR Writer** | PRWriter | Press releases, media kits, crisis communications |
| 7 | **Social Content** | SocialContentCreator | Content calendars, platform-native posts |
| 8 | **Pitch Builder** | PitchDeckBuilder | Client presentations, agency credentials |
| 9 | **CSR Designer** | CSRCampaignDesigner | Social responsibility campaigns, impact measurement |
| 10 | **Market Research** | MarketResearchAnalyst | PESTEL analysis, trend reports, data interpretation |
| 11 | **Creative Brief** | CreativeBriefWriter | One-page agency briefs, propositions |
| 12 | **Report Generator** | CampaignReportGenerator | Performance reports, KPI dashboards |
### 🎬 CDM — Cinema & Digital Media (12 Skills)
Click to expand full CDM skills list
| # | Skill | Agent | What It Does |
|:---:|:---|:---|:---|
| 1 | **Screenwriter** | ScreenwriterAssistant | Script development, dialogue, formatting |
| 2 | **Pre-Production** | PreProductionPlanner | Shot lists, schedules, breakdowns |
| 3 | **Film Analysis** | FilmAnalysisCompanion | Film essays, theory, sequence analysis |
| 4 | **Documentary Research** | DocumentaryResearcher | Archival research, interview prep, treatments |
| 5 | **Post-Production** | PostProductionGuide | Editing, color grading, sound, delivery |
| 6 | **Festival Strategy** | FestivalStrategyWriter | Loglines, synopses, director statements |
| 7 | **VFX Pipeline** | VFXPipelineGuide | Compositing, effect planning, CGI |
| 8 | **Sound Designer** | SoundDesignPlanner | Sound maps, music supervision, mixing |
| 9 | **Film Pitch** | FilmPitchDeveloper | Treatments, lookbooks, funding proposals |
| 10 | **Subtitle & Localization** | SubtitleLocalizationExpert | SRT/VTT, timing, translation |
| 11 | **Animation Pre-Viz** | AnimationPreVizDesigner | Storyboards, animatics, motion planning |
| 12 | **Production Manager** | ProductionManager | Budgets, scheduling, logistics |
### 🌐 NMC — New Media & Communication (12 Skills)
Click to expand full NMC skills list
| # | Skill | Agent | What It Does |
|:---:|:---|:---|:---|
| 1 | **Podcast Producer** | PodcastProducer | Episode planning, scripts, show notes |
| 2 | **Data Journalist** | DataJournalist | Data viz, storytelling from data |
| 3 | **Multimedia Story** | MultimediaStoryBuilder | Cross-platform narratives |
| 4 | **Social Analyst** | SocialMediaAnalyst | Analytics, strategy, reporting |
| 5 | **Portfolio Curator** | DigitalPortfolioCurator | Portfolio curation, case studies |
| 6 | **Web Strategist** | WebContentStrategist | SEO, UX writing, content architecture |
| 7 | **Video Essay** | VideoEssayCreator | Visual essays, narration scripts |
| 8 | **Digital Ethics** | DigitalEthicsAdvisor | Media ethics, AI ethics analysis |
| 9 | **Community Manager** | CommunityManager | Engagement, moderation, growth |
| 10 | **Newsletter** | NewsletterDesigner | Email strategy, subject lines |
| 11 | **Media Theory** | MediaTheoryCompanion | Academic writing, theory frameworks |
| 12 | **Digital Campaign** | DigitalCampaignPlanner | Social impact, digital activism |
### 🤖 GenAI — Generative AI Production (12 Skills)
Click to expand full GenAI skills list
| # | Skill | Agent | Platform | What It Does |
|:---:|:---|:---|:---|:---|
| 1 | **Text-to-Image** | TextToImageCreator | Higgsfield | Nano Banana Pro, prompt engineering |
| 2 | **Image-to-Video** | ImageToVideoDirector | Higgsfield | Still-to-motion, multi-shot storytelling |
| 3 | **Camera Director** | AICameraDirector | Higgsfield | 50+ camera presets, cinematic grammar |
| 4 | **Motion Designer** | AIMotionDesigner | Higgsfield | VFX, style transfer, transitions |
| 5 | **Talking Head** | AITalkingHeadCreator | Higgsfield | UGC Builder, Lipsync Studio |
| 6 | **Voice Designer** | AIVoiceDesigner | ElevenLabs | Eleven v3, voice library, dialogue mode |
| 7 | **Voice Cloner** | AIVoiceCloner | ElevenLabs | Instant + professional cloning, multilingual |
| 8 | **Dubbing Specialist** | AIDubbingSpecialist | ElevenLabs | Dubbing Studio, 29 languages |
| 9 | **Sound Effects** | AISoundEffectsDesigner | ElevenLabs | Text-to-SFX, foley, soundscapes |
| 10 | **Audio Producer** | AIAudioProducer | ElevenLabs | Voice isolator, end-to-end pipeline |
| 11 | **Music Producer** | AIMusicProducer | Suno | Songs, lyrics, genre prompting, stems |
| 12 | **Soundtrack Composer** | AISoundtrackComposer | Suno | Instrumentals, film scoring, ambient |
### 🎨 VCD — Visual Communication Design (12 Skills)
Click to expand full VCD skills list
| # | Skill | Agent | What It Does |
|:---:|:---|:---|:---|
| 1 | **Brand Identity** | BrandIdentityDesigner | Brand identity systems, logo design, guidelines |
| 2 | **Typographer** | Typographer | Typography, type pairing, hierarchy |
| 3 | **Layout Designer** | LayoutDesigner | Page layout, grid systems, editorial design |
| 4 | **Infographic** | InfographicDesigner | Data visualization, infographic design |
| 5 | **Poster Designer** | PosterDesigner | Poster design, visual campaigns |
| 6 | **Motion Graphics** | MotionGraphicsDesigner | Motion graphics, title sequences, kinetic type |
| 7 | **UI Designer** | UIDesigner | UI design, design systems, Figma workflows |
| 8 | **Color Theorist** | ColorTheorist | Color theory, palettes, accessibility |
| 9 | **Packaging** | PackagingDesigner | Packaging design, structural design, dielines |
| 10 | **Photo Editor** | PhotoEditor | Photo editing, retouching, compositing |
| 11 | **Design Critic** | DesignCritic | Design critique, visual analysis, history |
| 12 | **Exhibition** | ExhibitionDesigner | Exhibition design, wayfinding, spatial graphics |
### 📚 RMA — Research Methods & Academic Writing (12 Skills)
Click to expand full RMA skills list
| # | Skill | Agent | What It Does |
|:---:|:---|:---|:---|
| 1 | **Literature Reviewer** | LiteratureReviewer | Systematic reviews, annotated bibliographies |
| 2 | **Research Designer** | ResearchDesigner | Research design, methodology selection |
| 3 | **Survey Builder** | SurveyBuilder | Survey design, questionnaire construction |
| 4 | **Qualitative Coder** | QualitativeCoder | Thematic analysis, grounded theory coding |
| 5 | **Statistics Guide** | StatisticsGuide | SPSS/R, hypothesis testing, effect sizes |
| 6 | **Thesis Architect** | ThesisArchitect | Thesis structure, defense preparation |
| 7 | **Citation Manager** | CitationManager | APA/MLA/Chicago, Zotero/Mendeley |
| 8 | **Abstract Writer** | AbstractWriter | Academic abstracts, IMRAD, keywords |
| 9 | **Proposal Writer** | ProposalWriter | Research/grant proposals, ethics applications |
| 10 | **Content Analyst** | ContentAnalyst | Content analysis, coding schemes, framing |
| 11 | **Interview Analyst** | InterviewAnalyst | Interview methodology, IPA, focus groups |
| 12 | **Academic Writer** | AcademicWriter | Scholarly writing, peer review response |
---
## 🔬 How Skills Work
Each skill is a structured prompt in Markdown format. When loaded into a Claude Project or used with Claude Code CLI, it transforms Claude into an **autonomous agent** with:
| | Feature | Details |
|:---:|:---|:---|
| 🤖 | **Agentic Execution** | Skills research, create files, and iterate autonomously |
| 🏗️ | **Industry Frameworks** | Real methodologies — ROSTIR, PESO, RACE, AIDA, Barcelona Principles |
| 📄 | **File-Based Deliverables** | Production-ready outputs written directly to your project |
| 🔄 | **Self-Review Loops** | Agents assess their own work before presenting it |
| 🌐 | **Research-Driven Workflow** | Web search for current data before every deliverable |
| 🎨 | **Craft Principles** | Opinionated expert knowledge, not generic advice |
> [!NOTE]
> **Agentic Workflow:** Every skill follows this autonomous cycle — **Research** (search web for current data) → **Context** (read existing project files) → **Create** (write structured deliverable) → **Review** (assess quality & completeness) → **Present** (summarize + offer 3 next paths).
>
>
## 🗂️ Project Structure
```
AlterLab-FC-Skills/
├── 📄 CLAUDE.md # Project instructions for Claude Code
├── 📄 README.md # This file
├── 📄 LICENSE # MIT License
├── 📄 package.json # Project metadata
│
└── 📁 skills/
├── 🎯 pra/ # Public Relations & Advertising (12)
│ ├── alterlab-pra-campaign-strategist/
│ │ └── SKILL.md
│ └── ...
├── 🎬 cdm/ # Cinema & Digital Media (12)
│ ├── alterlab-cdm-screenwriter/
│ │ └── SKILL.md
│ └── ...
├── 🌐 nmc/ # New Media & Communication (12)
│ ├── alterlab-nmc-podcast-producer/
│ │ └── SKILL.md
│ └── ...
├── 🤖 genai/ # Generative AI Production (12)
│ ├── alterlab-genai-text-to-image/
│ │ └── SKILL.md
│ └── ...
├── 🎨 vcd/ # Visual Communication Design (12)
│ ├── alterlab-vcd-brand-identity/
│ │ └── SKILL.md
│ └── ...
└── 📚 rma/ # Research Methods & Academic Writing (12)
├── alterlab-rma-literature-reviewer/
│ └── SKILL.md
└── ...
```
## 🔗 Sister Projects
- [AlterLab-Academic-Skills](https://github.com/AlterLab-IEU/AlterLab-Academic-Skills) — 186+ academic research skills across 13 domains
- [AlterLab_GameForge](https://github.com/AlterLab-IEU/AlterLab_GameForge) — 34 game dev skills from concept to launch
## 🤝 Contributing
PRs welcome! See the contribution workflow below:
```bash
git checkout -b improve/pra-campaign-strategist
# Edit skills/pra/alterlab-pra-campaign-strategist/SKILL.md
git commit -m "improve: alterlab-pra-campaign-strategist — better budget allocation models"
git push origin improve/pra-campaign-strategist
```
> All skills follow the **AlterLab NEXUS skill architecture**. See [`CLAUDE.md`](CLAUDE.md) for the mandatory template and format rules.
>
> **Quick ways to contribute:**
>
> - 🛠️ Improve an existing skill with better frameworks or templates
> - ✨ Create a new skill following the NEXUS architecture
> - 🐛 Report issues or suggest improvements
> - 📚 Add examples or use cases to documentation
## 📜 License
This project is licensed under the **[MIT License](LICENSE)**.
```
MIT — Free to use, modify, and distribute.
```
## 🙏 Credits
Built by Cem Ipek at AlterLab Creative Technologies Laboratory
72 skills · 6 departments · 1 prompt away from expert-level creative production
If you find this project useful, please consider giving it a ⭐
