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https://github.com/Elham-Farajnejad/business-name-fit

A Claude skill that helps founders pick or vet a business name that stays authentic to their cultural origin while landing well in their target markets.
https://github.com/Elham-Farajnejad/business-name-fit

ai anthropic branding business-intelligence business-name claude claude-ai claude-skill cross-cultural localization market-intelligence marketing naming startup

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A Claude skill that helps founders pick or vet a business name that stays authentic to their cultural origin while landing well in their target markets.

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README 

          
# Business Name Fit — a Claude Skill



![business-name-fit demo](name_fit_user_experience.gif)



A skill for [Claude](https://claude.ai) that helps founders pick or check a business,

startup, or product name that stays **authentic to their cultural origin** while working

well in the **markets they want to sell into**.



A name can be perfectly good in its home language yet confusing, funny, or off-putting

elsewhere. This skill catches that mismatch before it costs you.



## What it does



- **Suggests** new names rooted in your origin language and culture.

- **Checks** names you already have, market by market.

- Runs every name through eight checks: hidden bad meanings, look-alike words,

  pronunciation, spelling, legal distinctiveness, how it sounds aloud, tone fit for your

  industry, and origin authenticity.

- Answers in a compact table by default — everything readable at a glance — and only

  expands into detail if you ask for it.



## Why it exists



Real examples the skill is built to catch:



- **آنالی / "Anali"** — a lovely Azeri name, but the Latin spelling reads badly in English.

- **"framåt"** (Swedish for *forward*) — sounds like "frame" to an English ear.

- **نگار / "Negar"** — means *painting* in Persian, ideal for an art business, but the

  spelling sits too close to an offensive English slur for a US-based brand.



## Install



**Option A — one click (easiest):**

Download [`business-name-fit.skill`](./business-name-fit.skill), open it in Claude, and

click **Save skill**. (Skill saving must be enabled for your account or organization.)



**Option B — from the source folder:**

Copy the [`business-name-fit/`](./business-name-fit) folder into your skills directory.



## Use it



Just describe your situation to Claude, for example:



> I'm an Iranian founder starting a childcare company for the Iranian and Gulf markets.

> I'm thinking of the name "Anali" — does it work?



or



> Suggest some Persian-rooted names for an art-authentication startup based in the US.



## Good to know



The skill flags—but cannot verify—**domain availability and trademarks**. Always check

those separately, and run your finalists past a **native speaker** of each target market.



## Examples



Three worked scenarios — a name fixed, a name approved, a name rejected — are in

[`examples/worked-examples.md`](./business-name-fit/examples/worked-examples.md).

A condensed version of the first:



> A Tehran childcare group called **Anali** is expanding to Dubai and Doha. The name is a

> warm Azeri girl's name and, on the sound check, close to ideal for childcare — soft

> consonants, open vowels. But the Latin spelling opens with a crude English word.

>

> The two checks disagreeing *is* the finding: the name fails on paper but not aloud. So

> the fix is not a rebrand but a respelling — **Annali** — which keeps exactly what

> Iranian parents already say.



The other two scenarios cover a Swedish consultancy whose name passes but sits in a

crowded namespace, and an Iranian-American art startup whose name fails twice over — once

on an unfortunate English association, and again because "painting" is legally descriptive

for a painting business.



## Grounded in published research



The checks aren't invented — they draw on three freely downloadable sources, summarised in

[`references/naming-research.md`](./business-name-fit/references/naming-research.md):



- **WIPO, *Making a Mark*** — the name categories that decide whether a name can be legally

  protected at all (generic, descriptive, deceptive, suggestive, coined).

- **Kohli & LaBahn (1997), *Creating Effective Brand Names*** — the five-stage naming

  process, and the warning that people ruin their own naming by rushing evaluation.

- **Pogacar et al. (2015), *Sounds good*** — how a name's sounds shape the impression it

  makes, and why those effects don't transfer automatically between languages.



## More skills like this



- **[Project Planning & Journaling](https://github.com/mh-mansouri/Project-Planning-Journaling)** —

  scopes a project before any code is written, then keeps a living, resumable

  documentation journal with a weekly routine review.

- **[Embedded / IoT Mentor](https://github.com/mh-mansouri/embedded-iot-mentor)** —

  picks the microcontroller, board, and toolchain for a hardware project, MVP-first.



## Contributing



Improvements are very welcome — especially language and cultural knowledge that helps the

skill spot problems it might miss. See [CONTRIBUTING.md](./CONTRIBUTING.md).



## License



Released under the [MIT License](./LICENSE) — free to use, share, and build on.



One bundled file is third-party: WIPO's *Making a Mark*, redistributed under

[CC BY 3.0 IGO](https://creativecommons.org/licenses/by/3.0/igo/) and not covered by the

MIT License. Full attribution is in [NOTICE.md](./NOTICE.md).