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https://github.com/InteractiveAdvertisingBureau/USPrivacy

Technical specifications to support US Privacy initiatives, starting with CCPA (California Consumer Privacy Act)
https://github.com/InteractiveAdvertisingBureau/USPrivacy

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Technical specifications to support US Privacy initiatives, starting with CCPA (California Consumer Privacy Act)

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README 

        
# USPrivacy



## The US Privacy signal has been deprecated as of January 31, 2024. We strongly advise all users of the US Privacy String to transition to the [Global Privacy Platform](https://github.com/InteractiveAdvertisingBureau/Global-Privacy-Platform).



Technical specifications to support US Privacy initiatives, starting with CCPA (California Consumer Privacy Act)



### About IAB CCPA Compliance Framework



The IAB CCPA Compliance Framework is comprised of policy and technical work to support CCPA compliance. These documents are the work product of the IAB Tech Lab’s CCPA/U.S. Privacy Technical Working Group. Policy requirements were developed by a legal affairs group at IAB in the US. The technical specifications documents refer to the guidance within IAB CCPA

Compliance Framework Policies.



More information about the Framework is available at https://iab.com/guidelines/ccpa-framework.



**Relevant Specification Documents**

- [US Privacy String](https://github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/US%20Privacy%20String.md)

- [USP API](https://github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/USP%20API.md)

- [OpenRTB Extension for US Privacy](https://github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/OpenRTB%20Extension%20for%20USPrivacy.md)

- [Data Deletion Request Handling](https://github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/Data%20Deletion%20Request%20Handling.md)

- [CCPA reference implementation](https://github.com/InteractiveAdvertisingBureau/CCPA-reference-code)



### License



U.S. Privacy String and API technical specifications governed by the IAB Tech Lab is licensed under a Creative Commons Attribution 3.0 License. To view a copy of this license, visit https://creativecommons.org/licenses/by/3.0/ or write to Creative Commons, 171 Second Street, Suite 300, San Francisco, CA 94105, USA. By submitting an idea, specification, software code, document, file, or other material (each, a “Submission”) to the USPrivacy repository, to any member of the Global Privacy Working Group, or to the IAB Tech Lab in relation to USPrivacy you agree to and hereby license such Submission to the IAB Tech Lab under the Creative Commons Attribution 3.0 License and agree that such Submission may be used and made available to the public under the terms of such license. If you are a member of the IAB Tech Lab then the terms and conditions of the IPR Policy <> may also be applicable to your Submission, and if the IPR Policy is applicable to your Submission then the IPR Policy will control in the event of a conflict between the Creative Commons Attribution 3.0 License and the IPR Policy.



### Disclaimer



THE STANDARDS, THE SPECIFICATIONS, THE MEASUREMENT GUIDELINES, AND ANY OTHER

MATERIALS OR SERVICES PROVIDED TO OR USED BY YOU HEREUNDER (THE “PRODUCTS AND

SERVICES”) ARE PROVIDED “AS IS” AND “AS AVAILABLE,” AND IAB TECHNOLOGY LABORATORY,

INC. (“TECH LAB”) MAKES NO WARRANTY WITH RESPECT TO THE SAME AND HEREBY

DISCLAIMS ANY AND ALL EXPRESS, IMPLIED, OR STATUTORY WARRANTIES, INCLUDING,

WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR

PURPOSE, AVAILABILITY, ERROR-FREE OR UNINTERRUPTED OPERATION, AND ANY

WARRANTIES ARISING FROM A COURSE OF DEALING, COURSE OF PERFORMANCE, OR USAGE

OF TRADE. TO THE EXTENT THAT TECH LAB MAY NOT AS A MATTER OF APPLICABLE LAW

DISCLAIM ANY IMPLIED WARRANTY, THE SCOPE AND DURATION OF SUCH WARRANTY WILL BE

THE MINIMUM PERMITTED UNDER SUCH LAW. THE PRODUCTS AND SERVICES DO NOT

CONSTITUTE BUSINESS OR LEGAL ADVICE. TECH LAB DOES NOT WARRANT THAT THE

PRODUCTS AND SERVICES PROVIDED TO OR USED BY YOU HEREUNDER SHALL CAUSE YOU

AND/OR YOUR PRODUCTS OR SERVICES TO BE IN COMPLIANCE WITH ANY APPLICABLE LAWS,

REGULATIONS, OR SELF-REGULATORY FRAMEWORKS, AND YOU ARE SOLELY RESPONSIBLE

FOR COMPLIANCE WITH THE SAME.



### About IAB Tech Lab



About IAB Technology Laboratory

The IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member

community globally to develop foundational technology and standards that enable growth and

trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms,

agencies, marketers, and other member companies, IAB Tech Lab focuses on improving the

digital advertising supply chain, measurement, and consumer experiences, while promoting

responsible use of data. Its work includes the OpenRTB real-time bidding protocol, ads.txt

anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video

specification, and DigiTrust identity service. Board members include ExtremeReach, Facebook,

Google, GroupM, Hearst Digital Media, Index Exchange, Integral Ad Science, LinkedIn,

LiveRamp, MediaMath, Microsoft, Oracle Data Cloud, Pandora, PubMatic, Quantcast, Rakuten

Marketing, Telaria, The Trade Desk, Verizon Media Group, Xandr, and Yahoo! Japan.



Established in 2014, the IAB Tech Lab is headquartered in New York City with staff in San

Francisco, Seattle, and London. Learn more at https://www.iabtechlab.com.