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https://github.com/SixArm/pitch-deck-template

SixArm® pItch deck template
https://github.com/SixArm/pitch-deck-template

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SixArm® pItch deck template

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# SixArm® pitch deck template



A pitch deck is a business slideshow presentation:



  * A pitch deck summarizes a project and purpose, 

    such as summarizing a startup and product.



  * A pitch deck is a fundraising fundamental, and is

    often requested by potential investors and advisors.



The pitch deck template below is a quick start:



  * Timebox doing your first draft, then show it to

    people, gather feedback, and work to improve it.



  * When you pitch a specific person or team, such as an 

    investor or firm, customize your pitch deck to them.

  



## Six slides to highlight your concept



### Problem Slide



* What is the problem, such as the pain point or unfulfilled need? 



* What is a relatable example, such as one person's typical story?



* Tip: Focus on the issue by using the person's perspective, not yours.



* Bonus: Show why the problem is especially relevant right now.



### Market Slide



* How big is the problem, such as in terms of people, time, money, etc.?



* When someone has the problem, how do they know and what do they do?



* Tip: Focus on a small tight group of people that you can reach ASAP.



* Bonus: Show why your market will grow larger, and how you know it.



### Solution Slide



* What is your solution to the problem? This is your offering.



* How does your relatable example change when a person uses your offering?



* Tip: Focus on the benefits by using the person's perspective, not yours.



* Bonus: Show social proof such as a real user photo and real testimonial.



### Competition Slide



* How does your offering compare to other offerings and substitutes?



* How do you reach people and convince them your offering is better?



* Tip: What special advantages do you have now that competitors don’t?



* Bonus: How are you creating sustainable advantages versus competitors?



### Validation Slide



* How are you proving your view of the problem, market, and solution?



* When you interact with potential users, what are they actually saying?



* Tip: Focus on measurements and quotations that lead to product-market fit.



* Bonus: How are you doing on the metrics that matter most for your market?



### Roadmap Slide



* What is your current state and future state, such as milestones and plans?



* What do you need and when, such as people, processes, materials, money?



* Tip: Focus on near-term realistic steps, and how you are achieving them.



* Bonus: Work on these by using

 [SBS](https://github.com/joelparkerhenderson/strategic-balanced-scorecard),

 [BMC](https://github.com/joelparkerhenderson/business-model-canvas),

 [OKRs](https://github.com/joelparkerhenderson/objectives-and-key-results),

 [KPIs](https://github.com/joelparkerhenderson/key-performance-indicator),

 and [SMARTs](https://github.com/joelparkerhenderson/smart-criteria).



## Six slides to highlight your business



### Sales Slide



* Talk about how you sell.



* What do you charge?



* Who pays the bills?



* What is the purchasing process for your target customers?



* What are your sales channels and how do you use them?



* Describe the competitive landscape.



* How does your pricing fit into the larger market?



* Highlight any validations, comparisons, and upcoming experiments.



* Prepare to discuss direct sales and multiple kinds of indirect sales.



* Prepare for questions about sales funnels, scoring, and compensation.



### Marketing Slide



* Talk about how you gain customers’ attention.



* Show a solid grasp of how to reach your target market.



* What are your marketing channels and how do you use them?



* Investors know finding and winning customers can be the biggest challenge for a startup.



* If your plan is different than your competitors, then highlight the differences.



* Highlight any validations, comparisons, and upcoming experiments.



* Prepare to discuss Total Addressable Market, Service Addressable Market, Service Obtainable Market.



* Prepare for questions about viral marketing, social media marketing, and guerrilla marketing.



### Team Slide



* Talk about your team.



* Highlight key team members, key expertise, and relevant accomplishments.



* Why are these the right people to build this company?



* What experience do the teammates have that other people or groups don’t?



* Include key advisors, investors, and board members. 



* Identify key positions you need to fill, and why they are critical to growth.



* Prepare to discuss team recruiting, team retention, and team metrics.



* Prepare for questions on roles, such as advisors, investors, and the board.



### Partner Slide



* Talk about any strategic partnerships that are important to success.



* Do you have key partners for sales, marketing, distribution, or development?



* What are your partners' channels and how do they use them?



* Can your partners leverage your IP, such as branding, marks, data, APIs?



* How does your success rely on these partnerships?



* Prepare to discuss partner recruiting, retention, reliability, and ROI.



* Prepare for questions on coopetition, value-add streams, and joint ventures.



### Financial Slide



* Talk about your financials.



* Show your realistic sales forecast, profit and loss forecast, and cash flow forecast for 3 years.



* Limit any charts to sales, total customers, total expenses, and profits.



* Omit in-depth spreadsheets because these are hard to read in a presentation.



* Try to explain your growth based on traction you already have.



* Highlight your key expense drivers.



* Prepare comparisons of similar companies in related industries.



* Prepare to discuss all the underlying assumptions that you’re making.



### Investment Slide



* Ask for the money.



* Why do you need the amount of money you are requesting?



* What is your plan for using the money?



* Is there participation by others that you want to share?



* Prepare comparisons of similar companies in related industries.



* Prepare to discuss terms that you offering and/or requiring.



* Prepare to provide your capitalization table or similar equity statement.



## Pitch Deck Appendix A - Team



### Teammate 1



* Photo, name, role and/or title



* Contact email, phone, link, etc.



* Key expertise



* Key accomplishments



* Objectives and Key Results (OKRs) or equivalent for next period



### Teammate 2



* Photo, name, role and/or title



* Contact email, phone, link, etc.



* Key expertise



* Key accomplishments



* Objectives and Key Results (OKRs) or equivalent for next period



## Pitch Deck Appendix B - Lenses



### Business Model Canvas



* Value propositions: what value do we deliver to the customer?



* Revenue streams: what are target customers truly willing to pay and how?



* Customer relationships: what do each of our customer segments expect?



* Distribution channels: what do each of our customer segments use and want?



* Cost structures: what are the most important costs for our business model?



* Target segments: who are our most important prospects/customers and why?



* Key activities: e.g. for our propositions, segments, channels, and streams?



* Key activities: e.g. for our propositions, segments, channels, and streams?



* Partner collaborations: e.g. who are our key partners, for what, and why?



### SWOT



* Strengths: how is the project at an advantage relative to others?



* Weaknesses: how is the project at a disadvantage relative to others?



* Opportunities: elements in the environment that could cause wins.



* Threats: elements in the environment that could cause losses.



### Power + Effects



* Platform power + network effects: when more users join, it improves.



* Proficiency power + learning effects: when skill increases, it improves.



* Propeller power + flywheel effects: when revolutions speed up, lift increases.



* Production power + scale effects: when size increases, unit costs decrease.



* Promotion power + viral effects: how it spreads from one user to another.



* Protection power + moat effects: how it defends acquisition and retention.



### Network effect value



* Broadcasting model: value ∝ n, for users who receive. Example: CNN.



* Peer-to-peer model: value ∝ n², for users who interact. Example: Facebook.



* Group-forming model: value ∝ 2ⁿ, for users in active groups. Example: Slack.



## Pitch Deck Appendix C - Metrics



### Business and Financial Metrics - as per A16Z



* Bookings vs. Revenue



* Annual Recurring Revenue (ARR) vs. Total Revenue - distinct from GMV



* Total Contract Value (TCV) vs. Annual Contract Value (ACV)



* Average Revenue Per User (ARPU) and LTV (Life-Time Value)



* Gross Merchandise Value (GMV) vs. Gross Profit vs. Revenue



* Unearned or Deferred Revenue … and billings



* CAC (Customer Acquisition Cost) - blended vs. paid, organic vs. inorganic



* Total Addressable Market (TAM)



* Gross Margins - ideally get to 80%-90%



* Sell-Through Rate & Inventory Turns



### Product and Engagement Metrics - as per A16Z



* Active Users - e.g. Weekly Active Users (WAU), or similar; define “active”.



* Active Engagement - e.g. number of photos viewed, or liked, or shared, etc.



* Cohort Analysis - especially metrics that show newer cohorts improving.



* Net Promoter Score (NPS) - e.g. by active users and/or by cohort.



* Month-on-month (MoM) growth - Compounded Monthly Growth Rate (CMGR)



* Churn - monthly unit churn, retention by cohort, etc.; show net & gross.



* Burn Rate - monthly cash burn, etc.; show net & gross.



* Sources of Traffic - direct traffic vs. organic traffic vs. direct social etc.



* Customer Concentration Risk: revenue of largest customers / total revenue.



### Pirate Metrics



* Acquisition: How are people discovering our product or company?



* Activation: How are these people taking the actions we want them to?



* Retention: How well do users continue to engage with the product?



* Referral: How well do users like the product enough to tell others?



* Revenue: How exactly are our personas willing to pay for this product?



### Valuation



* Discounted Cash Flow (DCF): based on expected future cash flows.



* Risk-adjusted Net Present Value (rNPV): based on probabilities and DCF.



* First Chicago Method: based on weighted averages of startup situations.



* Market & Transaction Comparables: based on deal comps or precedents.



* Asset-Based Valuation: based on book value, liquidation value, etc.



* Venture Capital Method: based on expected rates of return at exit.



* Decision Tree Analysis: based on probability forecasting of outcomes



* Berkus Method: based on progress toward commercialization activities.



* Scorecard Valuation Method: based on 7 regional/vertical characteristics.



* Risk Factor Summation Method: based on 12 seed/startup characteristics.



## Questions: gather feeback from stakeholders



### Questions for customers and prospects



* How are you solving the problem now?



* What is the process for you to buy now?



* Who do you know who needs this now?



* Can you introduce us to others now?



## Questions for teammates and partners



* What is our elevator pitch in 20 seconds?



* How do you describe why now, why us, why this?



* What does the next year of success look like?



* What are the most critical next steps?



## Questions for advisors and investors



* Who should we be talking to about this?



* What is the #1 way to improve the pitch?



* What should be be asking, yet aren’t?



* What can get you to yes, to help now?



## How to improve your pitch



### Better writing can improve your pitch



* Are you clear? Make your writing short and simple.



* Are you complete? Explain who, what, where, when, why, and how.



* Are you compelling? Tell real user stories with real emotion.



* Are you comparable? Provide context to help people understand.



* Are you realistic? Show your evidence, validations, and references.



### Stronger focus can improve your pitch



* Can you focus more on customers and less on yourself?



* Can you focus more on benefits and less on features?



* Can you focus more on offers and less on one product?

  

* Can you focus more on channels and less on one market?



* Can you focus more on coopetition and less on competition?



* Can you focus more on growth areas and less on sunk areas?



### Preparation improvements



* [Strategic Balanced Scorecard (SBS)](https://github.com/joelparkerhenderson/strategic-balanced-scorecard)



* [Business Model Canvas (BMC)](https://github.com/joelparkerhenderson/business-model-canvas)



* [Objectives and Key Results (OKR)](https://github.com/joelparkerhenderson/objectives-and-key-results) 



* [Key Performance Indicators (KPI)](https://github.com/joelparkerhenderson/key-performance-indicator)



* [SMART criteria for goals, objectives, plans, tasks](https://github.com/joelparkerhenderson/smart-criteria)



## Conclusion



For pitch deck advice from many experts and companies, see [Joel's pitch deck advice list](https://joelparkerhenderson/pitch-deck).



## Tracking



* Package: pitch-deck-template

* Version: 4.4.0

* Updated: 2022-07-12T18:56:19Z

* Tracker: 5a4d1698f3c1dde0a30743a306ca3267

* Notices: Copyright 2016-2022 by SixArm® (https://sixarm.com)

* License: GPL-2.0-or-later or GFDL-1.3-or-later or contact us

* Contact: Joel Parker Henderson ([email protected])