https://github.com/aarushishukla3/aarushi_shukla_sql_chinook_analysis

This project leverages SQL-driven data analysis on the Chinook music database to uncover customer trends, sales performance, and genre preferences.
https://github.com/aarushishukla3/aarushi_shukla_sql_chinook_analysis

mysql-database powerpoint sql word

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This project leverages SQL-driven data analysis on the Chinook music database to uncover customer trends, sales performance, and genre preferences.

• Host: GitHub
• URL: https://github.com/aarushishukla3/aarushi_shukla_sql_chinook_analysis
• Owner: aarushishukla3
• Created: 2025-08-29T13:51:31.000Z (10 months ago)
• Default Branch: main
• Last Pushed: 2025-08-29T13:54:14.000Z (10 months ago)
• Last Synced: 2025-08-29T16:42:01.576Z (10 months ago)
• Topics: mysql-database, powerpoint, sql, word
• Homepage:
• Size: 2.14 MB
• Stars: 0
• Watchers: 0
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

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README

          
# Aarushi_Shukla_SQL_Chinook_Analysis

Project Summary – Chinook Analysis

This project dives into the Chinook music database to uncover sales performance, customer behavior, and market opportunities using SQL-based data analysis techniques.

Data Quality Check

Identified duplicates in Customer and Track tables; handled null values using COALESCE.

Ensured data integrity by retaining valid business cases, creating a clean dataset for deeper analysis.

Key Insights & Trends

Top-Selling Tracks & Artists (USA): War Pigs by Cake leads the charts; Rock dominates with 53% of sales. Nirvana and The Doors remain high-demand artists.

Customer Demographics: Majority from the USA, followed by Canada, Brazil, and France → highlights geographical segmentation.

Revenue & Invoice Trends: Highest revenue comes from Prague (Czech Republic), Mountain View (USA), and London (UK) → strong regional performance clusters.

Customer Segmentation:

Top customers from Czech Republic, Ireland, India, and Brazil drive the most revenue.

Long-term customers show higher frequency, basket size, and average order value, proving stronger loyalty and retention.

Churn Analysis: Only 1.72% churn rate, but 59 inactive customers need re-engagement strategies.

Genre Performance: Rock, Alternative & Punk, and Metal are the highest revenue generators.

Affinity Analysis: Strong cross-sell opportunities → Rock & Metal often bought together; albums like Mezmerize and Are You Experienced are popular combos.

Strategic Recommendations

🎸 Focus on High-Performing Genres – Spotlight Rock, Alternative & Punk, Metal in campaigns; create genre-specific bundles.

🌍 Regional Strategy – Offer premium packages in high-value markets (Canada, Germany) and discount-led campaigns in growth markets (Brazil, France).

💡 Retention & Loyalty – Launch reward programs, early-access deals, and personalized offers to reduce churn and re-engage inactive customers.

🔗 Smart Cross-Selling – Use affinity insights to build bundles and recommendations (genre, artist, and album-based).

📊 Campaign Impact Tracking – Continuously monitor pre-, during-, and post-campaign KPIs to double down on high-impact strategies.