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https://github.com/akansharajput280799/supply-chain-analysis-in-excel

Supply chain analysis using sales data to optimize distribution, forecast demand, and improve inventory management
https://github.com/akansharajput280799/supply-chain-analysis-in-excel

data-analysis-excel excel excel-formulas excel-visualizations supply-chain

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Supply chain analysis using sales data to optimize distribution, forecast demand, and improve inventory management

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## ๐Ÿ“ฆ **Supply Chain Analysis: Winter Rock Retailer**

### ๐Ÿ“˜ **Project Overview**
In this project I have analyzed sales trends, forecasts demand, and optimizes the distribution strategy for Winter Rock (a imaginary company made for this project), a UK-based retailer specializing in winter sports gear.

The key focus is to forecast sales, develop an optimal distribution plan, and evaluate the impact of new product launches on the companyโ€™s operations. The project uses time series analysis, forecasting methods, and decision-making models to improve operational and marketing strategies.

### ๐ŸŽฏ **Objectives**
- Analyze historical sales data to uncover seasonal trends.
- Forecast future demand for year-round and seasonal products.
- Optimize the distribution strategy to meet demand in various regions while minimizing costs.
- Evaluate new product demand and provide recommendations on inventory management.

### ๐Ÿ› ๏ธ **Tasks Performed**
1. **Data Analysis & Cleaning**:
- Historical sales data cleaned and prepared for analysis.
- A centered moving average was calculated to detrend the data.

2. **Sales Trend Analysis**:
- Seasonal trends were analyzed by generating seasonal matrices and charts.
- Key insights were drawn from sales peaks and off-peak periods.

3. **Forecasting**:
- Implemented forecasting models using **Single Exponential Smoothing (SES)** to predict future sales.
- In-sample and out-of-sample accuracy of the models were evaluated using metrics like **Mean Error (ME)**, **Mean Absolute Error (MAE)**, and **Mean Squared Error (MSE)**.

4. **Distribution Planning**:
- Linear programming models were used to develop an optimal distribution plan to meet regional demands (East Midlands, West Midlands, and Northwest).
- The distribution plan minimizes costs while meeting capacity and demand constraints.

5. **Decision Tree Analysis for New Product Launch**:
- Created decision trees to assess the profitability of different suppliers for the new product launch.
- Evaluated supplier options using decision-making rules (Maximin, Maximax, Expected Value).

6. **Simulation**:
- Simulated demand using Excelโ€™s random number generator to evaluate the impact of demand variability on revenue and profit.

### ๐Ÿ” **Key Insights**
- Sales for Winter Rockโ€™s products exhibit strong seasonality, with peaks during the winter months.
- The decision-making process for supplier selection is critical in balancing risk and maximizing profit.
- An optimized distribution plan significantly reduces shipping costs and ensures efficient supply chain management.

### ๐Ÿ’ก **How to Use**
- The Excel file contains the complete sales data analysis, forecast models, and distribution optimization results.
- Open the Excel file to explore the time series analysis, decision trees, and optimal distribution plan.

### ๐Ÿ“ˆ **Tools Used**
- Microsoft Excel (for data analysis, forecasting, and decision tree simulation).
- Linear programming tools in Excel (Solver) to optimize the distribution strategy.

### โš™๏ธ **Files in This Repository**
1. **Excel File:** (Supply Chain Analysis.xlsx)
- Contains the cleaned data, analysis, forecasts, and simulation results.
2. **PDF Report**:
- Supply Chain Analysis pdf contains detailed business report outlining the analysis, methodology, and business recommendations.

### ๐Ÿ“ **Conclusion**
This project demonstrates how data-driven insights can enhance supply chain decision-making and improve operational efficiency. By leveraging historical data, forecasting models, and optimization techniques, the recommendations aim to help Winter Rock better manage inventory, forecast demand, and maximize profits.