https://github.com/amoghkori/google-ads-optimization
Advanced algorithm development for revenue maximization and enhanced conversion value in Google Ads expenditure, achieving a 15% increase in lead conversions while reducing costs
https://github.com/amoghkori/google-ads-optimization
analystics data-cleaning data-modeling data-preprocessing data-visualization data-wrangling exploratory-data-analysis feature-engineering microsoft-excel model-deployment model-selection optimization-algorithms powerbi statistical-analysis
Last synced: 2 months ago
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Advanced algorithm development for revenue maximization and enhanced conversion value in Google Ads expenditure, achieving a 15% increase in lead conversions while reducing costs
- Host: GitHub
- URL: https://github.com/amoghkori/google-ads-optimization
- Owner: amoghkori
- Created: 2023-05-20T18:22:26.000Z (almost 2 years ago)
- Default Branch: main
- Last Pushed: 2023-05-21T21:25:13.000Z (almost 2 years ago)
- Last Synced: 2025-01-23T19:32:21.673Z (4 months ago)
- Topics: analystics, data-cleaning, data-modeling, data-preprocessing, data-visualization, data-wrangling, exploratory-data-analysis, feature-engineering, microsoft-excel, model-deployment, model-selection, optimization-algorithms, powerbi, statistical-analysis
- Homepage:
- Size: 2.93 KB
- Stars: 1
- Watchers: 1
- Forks: 0
- Open Issues: 0
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Metadata Files:
- Readme: README.md
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README
# Google-Ads-Optimization
### Project Overview:
- Spearheaded the development of an advanced algorithm in collaboration with LabelMaster to maximize revenue and enhance conversion value in Google Ads expenditure.
- Utilized various techniques such as exploratory data analysis, data cleaning, outlier analysis, feature engineering, and model selection to build the algorithm.
- Implemented random forest regression and linear programming with PuLP to automate the prediction of optimal bid values for search keywords in the Google Ads platform, resulting in efficient ad spend optimization.
- Achieved an impressive 15% increase in lead conversions while effectively reducing costs by leveraging Power BI dashboards for exploratory data analysis and visualization of Google Ads data.
### Note:
Please note that the code and data related to this project are not publicly available as I have signed a non-disclosure agreement with LabelMaster.
### Skills Utilized:
Analytical Skills, Optimization, Feature Engineering, Data Modeling, Exploratory Data Analysis, Model Development, Statistical Data Analysis, Microsoft Power BI, Microsoft Excel