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https://github.com/aniruddha-biswas/business-insights-360-atliq-hardware

Business Insights 360, AtliQ Hardware
https://github.com/aniruddha-biswas/business-insights-360-atliq-hardware

business-analytics businessinsights dashboard data-visualization dataanalysis datamodeling dax-languague excel excel-import mlanguage mysql powerbi sql sqlquery storytelling-with-data

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Business Insights 360, AtliQ Hardware

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Business insights 900

# Business insights 360, AtliQ Hardware

## Problem Statement:
AtliQ Technologies, a fast-growing hardware company specializing in peripherals, faced significant challenges in Latin America. My project, Business Insights 360, was crafted to help them overcome these challenges through data-driven decision-making.

## Project Highlights:

**Finance View:** Analysed crucial KPIs like Net Sales, Gross Margin %, and Net Profit %, and created a detailed P&L Statement with YOY growth.

**Sales View:** Delved into Customer Performance, focusing on Net Sales and Gross Margin.

**Marketing View:** Enhanced insights with segment performance metrics and Net Profit analysis.

**Supply Chain View:** Assessed variances between Actual Sales and Forecast accuracy.

**Executive View:** Reviewed Yearly Trends for Revenue, GM %, NP %, and Market Share %, along with a top 5 list of Customers & Products by Revenue Contribution.

## Learning Journey:

**Project Planning and Scoping:** Developed skills in planning, defining project scope, and ensuring alignment with business objectives.

**SQL Connector to Power BI:** Integrated SQL with Power BI for efficient data retrieval and analysis.

**Power BI Tool Introduction:** Gained a comprehensive understanding of Power BI's interface, core features, and functionalities.

**Power Query & M Language:** Mastered data transformation techniques using Power Query and explored advanced functionalities with M Language.

**DAX (Data Analysis Expressions):** Acquired expertise in using DAX for creating calculated columns, measures, and dynamic titles to enhance data visualization.

**Data Modeling:**
- Fact Tables & Dimension Tables: Learned to structure data effectively using fact and dimension tables.
- Primary Keys & Foreign Keys: Understood the role of primary and foreign keys in maintaining data relationships.
- Star Schema & Snowflake Schema: Explored different schema designs to optimize data models in Power BI.

**Bookmarks & Page Navigation:** Explored the use of bookmarks and page navigation to create a seamless and interactive user experience in Power BI reports.

**Excel Integration:** Imported additional data from Excel into Power BI to enrich and extend the analysis.

## Business Terms Covered:
Gross price | Pre-invoice deductions | Net invoice sales | post-invoice deductions | Net sales | Manufacturing cost | Freight cost | Cost of Goods Sold (COGS) | Gross Margin | Operational Expenses | Net Profit | YTD - Year to Date | YTG - Year to Go | FY - Financial Year/Fiscal Year

I invite you to check out the complete interactive dashboard using the link below, and I’d love to hear your thoughts in the comments!

[Project document Link](https://app.powerbi.com/view?r=eyJrIjoiMjdlZTQwNDQtYjRmMC00YzFlLThhYWQtNmM2Y2ZmM2E0ZmNiIiwidCI6ImM2ZTU0OWIzLTVmNDUtNDAzMi1hYWU5LWQ0MjQ0ZGM1YjJjNCJ9&pageName=4e8492f066963e54ee79)
[Live Dashboard Link](https://app.powerbi.com/view?r=eyJrIjoiMjdlZTQwNDQtYjRmMC00YzFlLThhYWQtNmM2Y2ZmM2E0ZmNiIiwidCI6ImM2ZTU0OWIzLTVmNDUtNDAzMi1hYWU5LWQ0MjQ0ZGM1YjJjNCJ9&pageName=4e8492f066963e54ee79)
[Likedin Post Link](https://www.linkedin.com/feed/update/urn:li:activity:7232001039602700288/)