https://github.com/anurag-kumar-molankala/sales-performance-dashboard
A Power BI dashboard that analyzes sales trends, product performance, customer segmentation, and payment distribution. It uses DAX, time intelligence, and interactive visuals for data-driven insights. The model includes Sales, Product, and Customer tables for in-depth analysis.
https://github.com/anurag-kumar-molankala/sales-performance-dashboard
dashboards data-analysis data-visualization dax dax-functions dax-measures dax-query etl-process powerbi powerbi-visuals powerquery sql-query sql-server
Last synced: over 1 year ago
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A Power BI dashboard that analyzes sales trends, product performance, customer segmentation, and payment distribution. It uses DAX, time intelligence, and interactive visuals for data-driven insights. The model includes Sales, Product, and Customer tables for in-depth analysis.
- Host: GitHub
- URL: https://github.com/anurag-kumar-molankala/sales-performance-dashboard
- Owner: Anurag-kumar-Molankala
- Created: 2025-03-08T10:34:36.000Z (over 1 year ago)
- Default Branch: main
- Last Pushed: 2025-04-03T15:05:37.000Z (over 1 year ago)
- Last Synced: 2025-04-03T16:22:52.161Z (over 1 year ago)
- Topics: dashboards, data-analysis, data-visualization, dax, dax-functions, dax-measures, dax-query, etl-process, powerbi, powerbi-visuals, powerquery, sql-query, sql-server
- Homepage:
- Size: 301 KB
- Stars: 0
- Watchers: 1
- Forks: 0
- Open Issues: 0
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Metadata Files:
- Readme: README.md
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README
# 📊 Sales Performance Dashboard
A Power BI dashboard that provides interactive insights into 📈 sales trends, 🛍️ product performance, 👥 customer segmentation, and 💳 payment distribution. It leverages DAX, time intelligence, and interactive visuals to drive data-driven decision-making.
## 🚀 Overview
This dynamic dashboard enables stakeholders to track key sales metrics, identify trends, and optimize business performance through data analytics.
## 🔹 Key Features:
- Sales Trends Analysis – Track monthly & yearly sales and spot seasonal patterns.
- Product Performance – Identify top-selling & underperforming products.
- Customer Segmentation – Analyze demographics and new vs. repeat buyers.
- Payment Mode Analysis – Evaluate Cash, Online, and Credit transactions.
- Geographical Sales Insights – Visualize region-based sales performance.
## 🛠️ Data Model:
- Sales Table – Transaction details (date, product, customer, quantity, payment type)
- Product Table – Product info (category, price, brand)
- Customer Table – Customer demographics & segmentation
## ⚡ Power BI Features:
- DAX Measures – Custom calculations for total sales, AOV, and growth %.
- Time Intelligence – Functions like TOTALYTD, SAMEPERIODLASTYEAR, DATEADD.
- Interactive Visuals – Slicers, drill-throughs & filters for deeper insights.
- KPIs & Conditional Formatting – Dynamic performance indicators.
## 🎯 Conclusion
This Sales Performance Dashboard is a powerful tool for monitoring sales, understanding customer behaviour, and optimizing product strategies. By leveraging DAX, time intelligence, and interactive visuals, it delivers deep insights to drive business decisions.
🚀 Future enhancements can include forecasting, machine learning integration, and advanced customer segmentation. This project showcases expertise in data modelling, visualization, and business intelligence using Power BI.