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https://github.com/avrtt/price-profiler

E-commerce pricing optimization & dynamic user profiling
https://github.com/avrtt/price-profiler

arima collaborative-filtering demand-forecasting ecommerce kmeans-clustering pricing-optimization principal-component-analysis time-series user-profiling

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E-commerce pricing optimization & dynamic user profiling

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README

          

This is a tool for demand forecasting, regression and ensemble‐based dynamic pricing optimization; ML-driven user profiling with personalized recommendation systems for real‐time sales and engagement optimization.

The project was developed as a part of my real freelance work and published with the client's approval. For privacy purposes, all client data has been replaced with synthetic examples.

The mini-app is designed as PoC to help e-commerce platforms optimize product pricing and personalize user experiences.

It can predict future sales based on historical data, competitor pricing and seasonality using time series models, dynamically compute real-time optimal pricing. Profiling is done by clustering users based on behavior tracking (clicks, time on page, purchase history). Users are segmented for personalized recommendations using collaborative filtering techniques.

## Main files
- **config.py** - configuration parameters for all modules
- **data_generation.py** - contains the `DataGenerator` class; synthetic data generation for sales, competitor pricing and user behavior
- **demand_forecast.py** - `DemandForecaster` class for time series demand forecasting using ARIMA models and grid search
- **pricing_optimizer.py** - `PricingOptimizer` class for dynamic pricing optimizer using regression and random forest models
- **user_profiling.py** - user segmentation using PCA and k-means clustering
- **recommendation.py** - collaborative filtering based recommendation system; implements the `RecommendationEngine` class that leverages cosine similarity
- **utils.py** - helper functions for logging, plotting, data I/O, etc.
- **main.py** - main script to run the complete pipeline

## Setup
1. Clone:
```bash
git clone git@github.com:avrtt/price-profiler.git
cd price-profiler
```
2. Create a virtual environment and install dependencies:
```bash
python -m venv venv
source venv/bin/activate # Windows: venv\Scripts\activate
pip install -r requirements.txt
```
3. Run the main script:
```bash
python src/main.py
```

## License
MIT