https://github.com/bookingcom/uplift-modeling-for-marketing-personalization-tutorial

Last synced: about 1 year ago
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Host: GitHub
URL: https://github.com/bookingcom/uplift-modeling-for-marketing-personalization-tutorial
Owner: bookingcom
License: other
Created: 2024-09-13T13:15:14.000Z (almost 2 years ago)
Default Branch: main
Last Pushed: 2024-09-18T10:14:38.000Z (over 1 year ago)
Last Synced: 2025-04-27T19:46:14.748Z (about 1 year ago)
Language: Jupyter Notebook
Size: 4.07 MB
Stars: 6
Watchers: 10
Forks: 1
Open Issues: 0
Metadata Files:
- Readme: README.md
- License: LICENSE.md

README

# Uplift Modeling for Marketing Personalization in Practice

This is the official repository for PyData Amsterdam 2024 tutorial "Uplift Modeling for Marketing Personalization in Practice."

## How to use this repository as attendee

If you're attending the tutorial, you can directly navigate to the tutorial [README.md](tutorial/README.md)

## Publishing jupyter book on pages

If you wish to republish the book on pages, you can do so by following the instructions below.

In your terminal, run:

```bash
make publish-ghp
```

The previous command will install the required packages and rebuild the gh-pages branch from scratch