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https://github.com/cherukuri-thanu/oodlesofnoodles-markettrendanalysis

This repository contains configuration files for analysing data obtained from Oodles of Noodles
https://github.com/cherukuri-thanu/oodlesofnoodles-markettrendanalysis

customer-analytics dashboard data-visualization powerbi revenue-analysis service-analytics

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This repository contains configuration files for analysing data obtained from Oodles of Noodles

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# OodlesOfNoodles-MarketTrendAnalysis
This project presents an analytical dashboard for Oodles of Noodles Meal Kit Service, based on revenue insights and distribution metrics to help the company make sensible business decisions.

### Data:
The dataset used in this project can be found online and it belongs to the Oodles of Noodles Meal Kit Service.

### Instructions:
- Download and unzip the provided '.zip' file containing the '.csv' data files.
- Open the provided '.pbix' file with Power BI Desktop. This file contains all the necessary calculations and visualisations.

### Addressed Business Questions:
- How is revenue distributed across different company divisions and how does it trend over time?
- What impact did marketing initiatives have on revenue?
- How much does subscription plans contribute to overall shipments of the meal kits and how much does operational performance change by state?
- Which states are most efficient in terms of shipping meal kits?

Considering these aspects a dashboard is divided into 2 pages, each built to provide specific insights into the operational dynamics and financial health of the Oodles of Noodles Meal Kit Service.

### Dashboard Details:
**Financial & Operational Insights**
- a card visual displays the latest revenue providing a snapshot of the immediate financial performance.
- a interactive chart forecasts future revenue based on adjustable parameters like number of months ahead(ex: 5 months) and expected growth rates(ex: 5%) leading strategic planning & financial forecasting.
- a bar chart breaks down revenue generation across various company divisions, highlighting strengths and spaces for improvement.
- a column chart displays the volume of meal kits shipped each month, providing insights into operational output relative to input and customer demand.
- a treemap breaks down the shipment volumes based on various subscription plans, showing which plans are most popular and successful.

**Performance Analysis through Dynamic Measures**
- a line chart tracks monthly revenue trends while including projections for the upcoming 3 months. Markers on the line chart indicate the start of the digital marketing campaign at Oodles of Noodles, helping in measuring the impact of these initiatives.
- a breakdown of meal kit shipments by cuisine type, providing insights into customer preferences and menu performance.
- an interactive section for dynamically presenting key operational metrics like shipment times, shipment volumes per state, and revenue, providing insights into operational efficiencies.
- SLA performance measures the company's performance against its delivery time commitments with a target(90%) compliance, which is significant for assessing customer service's quality.

![OODashboard-1](https://github.com/Cherukuri-Thanu/MealKitService-DataAnalysis/assets/167354871/26ebfa90-b8e1-4a3e-9edb-7566c2852c9f)
![OODashboard-2](https://github.com/Cherukuri-Thanu/MealKitService-DataAnalysis/assets/167354871/af334ee6-ac3c-4b00-b886-770a38ba7561)