https://github.com/crazy-dot/instagram_user_analytics
Analysis of Popular Social Media Network - Instagram
https://github.com/crazy-dot/instagram_user_analytics
data-analysis instagram-analytics project-repository trainity
Last synced: 2 months ago
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Analysis of Popular Social Media Network - Instagram
- Host: GitHub
- URL: https://github.com/crazy-dot/instagram_user_analytics
- Owner: crazy-dot
- Created: 2024-11-29T16:55:01.000Z (6 months ago)
- Default Branch: main
- Last Pushed: 2024-12-27T07:06:59.000Z (5 months ago)
- Last Synced: 2024-12-27T08:19:54.651Z (5 months ago)
- Topics: data-analysis, instagram-analytics, project-repository, trainity
- Homepage:
- Size: 385 KB
- Stars: 0
- Watchers: 1
- Forks: 0
- Open Issues: 0
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Metadata Files:
- Readme: README.md
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README
# Instagram User Engagement Analysis
The aim of this project is to analyze Instagram – a popular free social media platform that allows users to share photos, videos, and interact with others' content. The main objective is to analyze the interaction of users and their engagement with various content posted on the platform. The insights gained from this project can be valuable for local businesses, marketers, and product designers to enhance user experience, marketing strategies, and advertising efforts.
## **Tech Stack Used**
- **MySQL Workbench**: Used for writing, executing, and debugging SQL queries. Its database design functionality allows us to create and edit ER diagrams to visually model database structures.
- **SQL Server Management Studio**: Used to interact with the SQL Server database.
## **Types of Analysis**
### **A) Marketing Analysis**
1. **Loyal User Reward**:
Identify the five oldest users on Instagram from the provided database. The marketing team wants to reward the most loyal users—those who have been using the platform for the longest time.
2. **Inactive User Engagement**:
Identify users who have never posted a single photo on Instagram. The team wants to encourage inactive users to start posting by sending them promotional emails.
3. **Contest Winner Declaration**:
The team has organized a contest where the user with the most likes on a single photo wins. Determine the winner of the contest and provide their details to the team.
4. **Hashtag Research**:
A partner brand wants to know the most popular hashtags to use in their posts to reach the most people. Identify and suggest the top five most commonly used hashtags on the platform.
5. **Ad Campaign Launch**:
The team wants to know the best day of the week to launch ads. Determine the day of the week when most users register on Instagram, providing insights on when to schedule an ad campaign.
### **B) Investor Metrics**
1. **User Engagement**:
Investors want to know if users are still active and posting on Instagram, or if they are making fewer posts. Calculate the average number of posts per user on Instagram. Also, provide the total number of photos on Instagram divided by the total number of users.
2. **Bots & Fake Accounts**:
Investors want to know if the platform is crowded with fake and dummy accounts. Identify users (potential bots) who have liked every single photo on the site, as this is not typically possible for a normal user.