https://github.com/daniel1kp/openrtb-dashboard

This is a demo project designed to illustrate using Rill to analyze programmatic bid logs using the canonical open RTB framework.
https://github.com/daniel1kp/openrtb-dashboard

data-analysis openrtb real-time-bidding rill

Last synced: about 2 months ago
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This is a demo project designed to illustrate using Rill to analyze programmatic bid logs using the canonical open RTB framework.

• Host: GitHub
• URL: https://github.com/daniel1kp/openrtb-dashboard
• Owner: daniel1kp
• Created: 2024-04-08T18:03:24.000Z (9 months ago)
• Default Branch: main
• Last Pushed: 2024-08-15T06:46:31.000Z (5 months ago)
• Last Synced: 2024-08-15T08:12:58.719Z (5 months ago)
• Topics: data-analysis, openrtb, real-time-bidding, rill
• Language: Dockerfile
• Homepage:
• Size: 7.81 KB
• Stars: 1
• Watchers: 1
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

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README

        
# OpenRTB Programmatic Advertising

This is a demo project designed to illustrate using Rill to analyze programmatic bid logs using the canonical open RTB framework. 

If you have added the full Rill Example project, run `rill start` from this directory to get started.

To run this example specifically:

```

git clone https://github.com/daniel1kp/openrtb-dashboard.git

cd openrtb-dashboard

rill start

```

Rill will build your project from data sources to dashboard and then launch in a new browser window.

## Overview

This dataset contains a week of sampled programmatic bid stream data in two data sources - Auctions and Bids. 

Advertisers, DSPs, SSPs, and Publishers will all recognize the familiar metrics (auctions, bids, wins, bid price, bid floor) and dimensions (domain, device details, app/site, etc). Rill’s was born out of a long history with programmatic data via Metamarkets and is well-suited for this type of analysis. More details on OpenRTB via the IAB: https://iabtechlab.com/standards/openrtb/.

## Data Model

In these datasets, you’ll see:

Auction Data:

  - Illustrative Bid Requests sent to advertisers for programmatic bidding 

Bid Data: 

  - Illustrative Bid Responses to those requests including bid prices, winning bids, and advertiser information

## Dashboard Details

For Buyers:

  - Manage all campaigns across multiple supply sources

  - View inventory and audience availability to avoid missing key opportunities and to optimize spend

For Sellers:

  - See both direct and indirect channels across your digital assets

  - Quickly slice and dice inventory to find trends and discover revenue opportunities

For Marketplaces/Technology Providers:

  - Troubleshoot campaigns and quickly identify ad server issues

  - Instantly view top-line revenue, volume, eCPM, and other key metrics without pulling complex reports

The dashboard can be accessed [here](https://ui.rilldata.com/daniel1kp/openrtb-dashboard).