https://github.com/dayanacavalcante/customersegmentation

Customer Segmentation by RFM
https://github.com/dayanacavalcante/customersegmentation

customer-segmentation rfm-analysis

Last synced: 24 days ago
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Customer Segmentation by RFM

• Host: GitHub
• URL: https://github.com/dayanacavalcante/customersegmentation
• Owner: dayanacavalcante
• Created: 2022-05-25T17:53:08.000Z (about 4 years ago)
• Default Branch: master
• Last Pushed: 2022-05-25T18:01:19.000Z (about 4 years ago)
• Last Synced: 2025-04-14T05:41:59.021Z (over 1 year ago)
• Topics: customer-segmentation, rfm-analysis
• Language: Python
• Homepage:
• Size: 1.95 KB
• Stars: 1
• Watchers: 1
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

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README

          
## Customer Segmentation using RFM matrix in Python

The RFM technique helps you turn customer data into effective actions. It is a customer segmentation technique that uses past buying behavior to divide customers into groups.

What does RFM mean?

- Recency (R): days since last purchase;

- Frequency (F): total number of purchases;

- Monetary Value (M): total spent by the customer;

### Data

The data were taken from the [UCI Machine Learning Repository](https://archive.ics.uci.edu/ml/datasets/online+retail)

The transactions happened between 01/12/2010 to 09/12/2011 and belong to a UK online retailer.