https://github.com/desininja/market-segmentation
Credit card user segmentation
https://github.com/desininja/market-segmentation
Last synced: 8 months ago
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Credit card user segmentation
- Host: GitHub
- URL: https://github.com/desininja/market-segmentation
- Owner: desininja
- Created: 2020-12-30T22:35:23.000Z (almost 5 years ago)
- Default Branch: main
- Last Pushed: 2020-12-30T22:43:18.000Z (almost 5 years ago)
- Last Synced: 2025-01-02T21:17:03.527Z (9 months ago)
- Language: Jupyter Notebook
- Size: 2.1 MB
- Stars: 0
- Watchers: 1
- Forks: 0
- Open Issues: 0
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Metadata Files:
- Readme: README.md
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README
# Market-segmentation
Credit card user segmentation
This case requires to develop a customer segmentation to define marketing strategy. The sample Dataset summarizes the usage behavior of about 9000 active credit card holders during the last 6 months. The file is at a customer level with 18 behavioral variables.
CUST_ID : Identification of Credit Card holder (Categorical)
BALANCE : Balance amount left in their account to make purchases
BALANCE_FREQUENCY : How frequently the Balance is updated, score between 0 and 1 (1 = frequently updated, 0 = not frequently updated)
PURCHASES : Amount of purchases made from account
ONEOFF_PURCHASES : Maximum purchase amount done in one-go
INSTALLMENTS_PURCHASES : Amount of purchase done in installment
CASH_ADVANCE : Cash in advance given by the user
PURCHASES_FREQUENCY : How frequently the Purchases are being made, score between 0 and 1 (1 = frequently purchased, 0 = not frequently purchased)
ONEOFFPURCHASESFREQUENCY : How frequently Purchases are happening in one-go (1 = frequently purchased, 0 = not frequently purchased)
PURCHASESINSTALLMENTSFREQUENCY : How frequently purchases in installments are being done (1 = frequently done, 0 = not frequently done)
CASHADVANCEFREQUENCY : How frequently the cash in advance being paid
CASHADVANCETRX : Number of Transactions made with "Cash in Advanced"
PURCHASES_TRX : Number of purchase transactions made
CREDIT_LIMIT : Limit of Credit Card for user PAYMENTS : Amount of Payment done by user
MINIMUM_PAYMENTS : Minimum amount of payments made by user
PRCFULLPAYMENT : Percent of full payment paid by user
TENURE: Tenure of credit card service for user