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https://github.com/docuvesta/la-prairie-luxury-skincare-makeup-analysis

Web scraping La Prairie skincare websites for brand and product insights ๐Ÿ›๏ธ
https://github.com/docuvesta/la-prairie-luxury-skincare-makeup-analysis

cosmetics data-analysis data-analytics data-visualization jupyter-notebook luxury python science skincare

Last synced: 9 days ago
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Web scraping La Prairie skincare websites for brand and product insights ๐Ÿ›๏ธ

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README

        


La Prairie Switzerland Products and Websites Analysis



## Overview
Ever wondered how a brand's product lineup varies from one region to another? In this repository, I perform an analysis on three of La Prairieโ€™s english websites. To be more specific, websites for regions that have the option to display information in English. The regions are The United States (us), Great Britain (gb) and Hong Kong (hk). This analysis aims to illustrate how La Prairie obtained its prestigious status as one of the leading luxury skincare brands globally, explore different insights from reviewing the brandโ€™s various regional websites and finally, identify potential business opportunities for La Prairie from the perspective of a dedicated skincare enthusiast.


## Repository Contents
### Folder: data


File Name
Data Description


laprairie_data.csv
source data


laprairie_data_transformed.csv
final cleaned dataframe


laprairie_product_count_regions.csv
common product count (us, gb, hk)


laprairie_price_display_status.csv
brand's regional website's price display status


### Python File: lp_webscraper.py
- Web scraping program
- Key libraries: httpx, selectolax, dataclasses and csv


### Jupyter Notebook: la_prairie_skincare_data_transformation.ipynb
- Jupyter notebook with annotations detailing each stage of preprocessing web scraped data
- Data exploration process
- WordCloud, Seaborn and Plotly visualizations


### Notion: La Prairie Regional Website Analysis public web page
A document with a brief history of the brand, along with insights and opportunities for La Prairie products and website development

Preview



![Report](https://github.com/DOCUVESTA/la-prairie-luxury-skincare-makeup-analysis/blob/5160c2f1d8989ab95cfc8b674172dc26910a0602/assets/preview_report_lp.png)