https://github.com/emrl/folder-file-name-conventions
Documenting our folder structure and file naming conventions
https://github.com/emrl/folder-file-name-conventions
Last synced: 5 months ago
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Documenting our folder structure and file naming conventions
- Host: GitHub
- URL: https://github.com/emrl/folder-file-name-conventions
- Owner: EMRL
- Created: 2020-08-30T20:57:50.000Z (almost 6 years ago)
- Default Branch: master
- Last Pushed: 2024-02-13T18:44:13.000Z (over 2 years ago)
- Last Synced: 2025-07-12T12:45:07.067Z (12 months ago)
- Size: 22.5 KB
- Stars: 0
- Watchers: 1
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
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README
# Folder and file conventions
## Client folder structure
```
Client Name
├── Account Management
│ └── Reporting
├── Advertising
│ ├── Online
│ ├── Outdoor
│ └── Print
├── Archived
├── Branding
│ ├── Archived
│ ├── Business System
│ ├── Color Palette
│ ├── Competitive Audit
│ ├── Elements
│ ├── Email Signature
│ ├── Fonts
│ ├── Guides
│ ├── Icons
│ │ └── Favicons
│ ├── Logo
│ │ ├── Brandmark
│ │ │ ├── Digital
│ │ │ │ ├── Full Color
│ │ │ │ ├── Inverse
│ │ │ │ ├── One Color
│ │ │ │ └── White
│ │ │ └── Print
│ │ │ ├── Full Color
│ │ │ ├── Inverse
│ │ │ ├── One Color
│ │ │ └── White
│ │ ├── Favicon
│ │ ├── Horizontal
│ │ │ ├── Digital
│ │ │ │ ├── Full Color
│ │ │ │ ├── Inverse
│ │ │ │ ├── One Color
│ │ │ │ └── White
│ │ │ └── Print
│ │ │ ├── Full Color
│ │ │ ├── Inverse
│ │ │ ├── One color
│ │ │ └── White
│ │ ├── Vertical
│ │ │ ├── Digital
│ │ │ │ ├── Full Color
│ │ │ │ ├── Inverse
│ │ │ │ ├── One Color
│ │ │ │ └── White
│ │ │ └── Print
│ │ │ ├── Full Color
│ │ │ ├── Inverse
│ │ │ ├── One Color
│ │ │ └── White
│ │ └── Wordmark
│ │ ├── Digital
│ │ │ ├── Full Color
│ │ │ ├── Inverse
│ │ │ ├── One Color
│ │ │ └── White
│ │ └── Print
│ │ ├── Full Color
│ │ ├── Inverse
│ │ ├── One Color
│ │ └── White
│ ├── Signage
│ ├── Templates
│ └── Vehicles
├── Marketing
│ ├── Collateral
│ └── Email
├── Packaging
├── Products
├── Research
├── Social
└── Website
└── domain.com
├── 01_Incoming
├── 02_Research
├── 03_Wireframes
├── 04_Design Assets
└── 05_Dev
```
## Brand asset file naming schemes
### Logo
- Vector Example: `EMRL_VerticalLogo_CMYK-FullColor.ai`
- Breakdown: `CLIENTCODE_Variation_ColorSpace-ColorVariation.format`
- Raster Example: `EMRL_VerticalLogo_CMYK-FullColor_1920x1080.png`
- Breakdown: `CLIENTCODE_Variation_ColorSpace-ColorVariation.format`
### Design file
- Working file: `200904_Temple-CaseStudy_11x17.indd`
- Production file: `200904_Temple-CaseStudy_11x17_PROD.indd`
- Breakdown: `YYMMDD_Design-DocumentName_Size_PROD.format`
## General file naming notes
- **_** (underscore) seperates new ideas in file name, **-** (hyphen) groups related ideas e.g. **CMYK-FullColor** would be correct since **FullColor** is a refinement of **CMYK** and not a completely new type of attribute.
- **Do not use spaces**
- **Do not use special characters**
- Avoid using non-alphanumeric characters in file names, such as: '*' ':' '' '/' '<' '>' '|' '"' '!' '?' '[' ']' ';' '=' '+' '&' '£' '$' '€' '%' or ','. These characters can cause problems with different operating systems.
## General folder naming notes
- Title case
- Spaces are allowed