https://github.com/ericrasch/ericrasch
https://github.com/ericrasch/ericrasch
Last synced: 4 months ago
JSON representation
- Host: GitHub
- URL: https://github.com/ericrasch/ericrasch
- Owner: ericrasch
- Created: 2025-07-15T21:14:10.000Z (11 months ago)
- Default Branch: main
- Last Pushed: 2025-10-09T15:03:37.000Z (8 months ago)
- Last Synced: 2025-10-28T17:59:49.415Z (8 months ago)
- Size: 24.4 KB
- Stars: 0
- Watchers: 0
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
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README
# Hi, I'm Eric Rasch ✨ [LinkedIn](https://www.linkedin.com/in/ericrasch) | [EricRasch.com](https://ericrasch.com/)
**Performance Marketing Technologist • Former VP of Engineering • CTO Track**
Building scalable platforms while bridging engineering, marketing & compliance. $135K+ saved.
---
## 🎓 About Me
I'm a seasoned engineering leader recognized as "the best performance marketing technologist in the space" by executive leadership. With a unique blend of technical depth and marketing technology expertise, I drive measurable business impact through strategic infrastructure decisions and pioneering use of generative AI tools for rapid prototyping, automation, and code quality.
While many leaders talk about AI, I use it daily to ship production code. Since 2023, I've leveraged ChatGPT, Claude, and Claude Code to achieve 3x development velocity, building production automation in days instead of weeks. My GitHub commits from 2025 show consistent AI-assisted development across Python automation, infrastructure tooling, and complex problem-solving. I understand AI's capabilities and limitations from hands-on experience, not theory.
- 🚀 **Principal Engineer** at SleepDoctor.com (Former VP of Software Engineering)
- 💰 Delivered **$135K+ annual savings** through platform optimization
- 📈 Achieved **165% organic traffic growth** through technical SEO excellence
- 🏆 **Top 3 most appreciated employee** company-wide for 3+ years
- 🌉 Expert at bridging engineering, marketing, and compliance domains
- 🔒 **OneTrust implementation** for GDPR/CCPA compliance across portfolio
- 🚀 **Zero-downtime migrations** across 15+ WordPress properties
- 🎯 **Technical SEO authority** trusted for complex platform decisions
---
## 📊 Quantified Impact
### Infrastructure & Cost Optimization
- 💵 **$90K/year saved** migrating 15+ WordPress sites with zero downtime
- 💵 **$45K/year additional savings** through platform consolidation
- ⚡ **75% faster deployments** via GitHub Actions automation
- 📈 **40-70% performance improvements** across portfolio
### Team & Organizational Leadership
- 👥 **5→25+ team growth** with 90% retention rate
- 🚀 **50% faster time-to-market** transitioning offshore to in-house
- 💼 **$40MM+ EBITDA contribution** through best practices
- 🏗️ Built engineering org from 5 to 25+ developers
### Marketing Technology Excellence
- 🎯 Company-wide GA4/GTM and OneTrust implementation
- 🔒 GDPR/CCPA compliance while preserving attribution
- 📊 Server-side tracking and Consent Mode v2
- 🛠️ Expert in GTM, Elevar, Rockerbox integration
### AI-Enhanced Development
- 🚀 Leveraged generative AI (ChatGPT, Claude, Claude Code) to accelerate development velocity by 3x, building production automation in days instead of weeks
- 🧠 Implemented AI-assisted code reviews, improving code quality and reducing review time by 60%
- ⚡ Utilized generative AI for rapid prototyping and MVP development, cutting time-to-market for new features by 50%
---
## 🛠 Technical Expertise
> *"Eric is by far the best performance marketing technologist I've witnessed in the space."*
> — CTO, Sleep Doctor
- **Platforms**: WordPress, Shopify, JAMstack
- **Languages**: PHP, Python, JavaScript/React, Vue, Shell scripting
- **Marketing Tech**: GA4, GTM, OneTrust, Elevar, Server-side tracking
- **Infrastructure**: AWS, GitHub Actions, CI/CD, Docker, Cloudflare
- **Specialties**: Technical SEO, Privacy Compliance, Performance Optimization
- **AI/ML Tools & Practices**: ChatGPT, Claude, Claude Code, GitHub Copilot, AI-Assisted Development, Prompt Engineering, Automated Code Generation, AI Pair Programming, LLM Integration
---
## 🎯 What I'm Building
### Currently focused on:
- 🏗️ Scalable marketing technology infrastructure
- 📊 Privacy-compliant analytics architectures
- 🚀 High-performance content platforms
- 🤖 Automation tools for development efficiency (AI-augmented workflows, generative AI for code and infrastructure)
- 🔒 **Privacy Compliance Tools** - Building enterprise-grade OneTrust integration and consent management solutions
- 👔 **CTO transition** - Seeking strategic technical leadership roles
### 📌 Pinned Repositories
1. [script-export-wp-posts](https://github.com/ericrasch/script-export-wp-posts): Export WordPress content, permalinks, and authors at scale using WP-CLI
2. [wp-cli-sheet-automation](https://github.com/ericrasch/wp-cli-sheet-automation): Automate site cleanup with spreadsheet-driven post deletes, permalink rewrites, and search-replace
3. [netlify-redirect-exporter](https://github.com/ericrasch/script-redirect-exporter): Sync and format large redirect lists into clean Netlify-friendly output
4. [script-validate-urls](https://github.com/ericrasch/script-validate-urls): Bash utility to check HTTP response codes in bulk for QA or SEO reviews
5. [script-reset-wp-symlinks](https://github.com/ericrasch/script-reset-wp-symlinks): Reset broken WordPress theme symlinks in LocalWP environments
6. [script-check-netlify-dns](https://github.com/ericrasch/script-check-netlify-dns): Validate DNS is correctly pointed to Netlify's IPs for active domain deployments
### 🔐 Recent Private Projects
**Privacy Compliance Audit Suite** (2025)
- Built comprehensive Python CLI tool for OneTrust consent category auditing
- Analyzes scripts across GTM, WordPress, and live websites using web crawling
- Generates compliance reports for GDPR/CCPA requirements
- Features batch processing, interactive UI, and beautiful HTML reporting
- *Currently in use at enterprise scale - public release pending*
---
## 💼 Open to Opportunities
**Seeking**: CTO, VP, or Head of Engineering roles where I can leverage my unique combination of engineering leadership and performance marketing expertise.
**Open to**: Strategic conversations about technical leadership opportunities where engineering meets marketing technology.
📬 Let's connect: [hello@ericrasch.com](mailto:hello@ericrasch.com)