https://github.com/facebookexperimental/Robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
https://github.com/facebookexperimental/Robyn

adstocking budget-allocation cost-response-curve econometrics evolutionary-algorithm gradient-based-optimisation hyperparameter-optimization marketing-mix-modeling marketing-mix-modelling marketing-science mmm ridge-regression

Last synced: 3 months ago
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Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

• Host: GitHub
• URL: https://github.com/facebookexperimental/Robyn
• Owner: facebookexperimental
• License: mit
• Created: 2020-04-30T10:34:49.000Z (over 4 years ago)
• Default Branch: main
• Last Pushed: 2024-10-28T01:57:35.000Z (3 months ago)
• Last Synced: 2024-10-29T15:35:58.520Z (3 months ago)
• Topics: adstocking, budget-allocation, cost-response-curve, econometrics, evolutionary-algorithm, gradient-based-optimisation, hyperparameter-optimization, marketing-mix-modeling, marketing-mix-modelling, marketing-science, mmm, ridge-regression
• Language: Jupyter Notebook
• Homepage: https://facebookexperimental.github.io/Robyn/
• Size: 220 MB
• Stars: 1,148
• Watchers: 61
• Forks: 340
• Open Issues: 98
• Metadata Files:
  • Readme: README.md
  • Contributing: CONTRIBUTING
  • License: LICENSE
  • Code of conduct: CODE_OF_CONDUCT

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