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https://github.com/fairdatasociety/getthingsdone

Marketing Strategy - accomplish. achieve. arrange. come out.
https://github.com/fairdatasociety/getthingsdone

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Marketing Strategy - accomplish. achieve. arrange. come out.

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README 

        
Ideally, this is the place where we can follow the checkpoints, precisely schedule and prioritize tasks.



# Checklist 



## 1. Our Community



Target audience



- [ ] Developers interested in open-source projects

- [ ] Blockchain enthusiasts and experts

- [ ] Data privacy advocates

- [ ] Tech-savvy individuals who value data security and decentralisation

- [ ] Organisations looking for secure, decentralised data storage solutions 

- [ ] Needs and interests: 

    data privacy, 

    decentralised storage, 

    open-source development.

- [ ] Value proposition: 

    improved data privacy, 

    Security,

    opportunity to contribute to an innovative open-source project.

- [ ] User personas: 

    separate personas for users and contributors, each with unique goals, motivations, and pain points. For instance, a user persona might be a privacy-focused individual looking for secure data storage, while a contributor persona might be a developer seeking meaningful open-source projects.

- [ ] Regularly review and update these personas as you learn more about your community.



## 2. Goals and Metrics



What success looks like for community growth ?



### 2.1. Measurable goals 

- [ ] number of new users

- [ ] number of active users



- vladan check 'checkbox to use analytics on matomo'

- 



### 2.2. Metrics to track progress

- [ ] User Growth Rate

    This measures the rate at which new users are joining your community.

- [ ] Active Users

    The number of users who are actively using your platform or participating in the community.

- [ ] Contributor Count

    The number of people contributing to your open-source project.

- [ ] Community Engagement

    Track likes, shares, comments, and other interactions on your community platforms.

- [ ] Retention Rate

    Measures how many users stay active over a given period. High retention indicates that users are finding value in your community.

- [ ] Net Promoter Score (NPS)

    This measures community sentiment towards your project. It can be collected through surveys asking users how likely they are to recommend your project to others.



## 3. Online Presence



- [ ] Professional, user-friendly website

- [ ] Mobile friendly

- [ ] Profiles on relevant social media platforms

- [ ] Blog to share updates, success stories, tutorials, etc.

- [ ] Developer portal with resources

- [ ] Documentation

- [ ] Forums

- [ ] SEO compatible regular updates at multiple platforms



## 4. Content Strategy



- [ ] Plan regular blog posts and updates

- [ ] Engaging content for social media

- [ ] Webinars

- [ ] Workshops

- [ ] Tutorials and guides for users 

- [ ] Tutorials for developers

- [ ] Apps portal

- [ ] Consistent documentation

- [ ] Github pages



## 5. Engage with the Community



- [ ] Respond to comments and questions on social media and forums

- [ ] Regularly engage with followers on social media

- [ ] Acknowledge and celebrate community contributions

- [ ] Organise virtual meetups or AMAs (Ask Me Anything)



## 6. Launch Developer Incentive Programs



- [ ] Announce the grant program

- [ ] Plan hackathons 

- [ ] Coding challenges

- [ ] Set up a referral program

- [ ] Offer badges and certifications for active contributors



## 7. Leverage Partnerships



- [ ] Partner with universities and coding bootcamps

- [ ] Collaborate with influencers in the blockchain 

- [ ] Collaborate with open source space

- [ ] Seek sponsorships or partnerships with related projects or companies



## 8. Provide Excellent User Experience



- [ ] Provide a door-drug easy to use basic dapp to pull in users

- [ ] Ensure intuitive UI/UX for your application

- [ ] Provide easy-to-follow guides for using your application

- [ ] Offer reliable and accessible customer support



## 9. Solicit and Act on Feedback



- [ ] Channels for feedback

- [ ] Regularly ask for feedback from users and developers

- [ ] Implement changes based on feedback received

- [ ] Swarm and FDS's relation well communicated - point to the sunny side. 



## 10. Regularly Review and Adjust Strategy



- [ ] Regularly review metrics and progress towards goals

- [ ] Adjust strategy based on what's working and what's not

- [ ] Keep up with changes in the industry 

- [ ] Adjust your strategy as needed



### Misc

####  

- How to access my data ? 

- Not easy to access my data without running bee node. 

- multiplatform examples that WORK

- fdp-play documentation

- docker stack

- how to ensure my data is private

- how to revoke access

- add single sign-on documentation

- extensions are misconception and people will not use it

- public infrastructure documentation

- available developer infrastructure

- we should stop using extensions - too many edge cases (multiple browser, no mobile support)

- android app for password

- reliance on gateways is bad

- how to run bee in browser ? 

  running bee on ios https://github.com/onepeerlabs/bee-lite

  but can't be compiled for wasm because of cgo requirements for libraries

- How to access my data ?

  

#### engagement

- architectural video ? where

- if you have webminars, can they be searched ? 

- have transcripts for videos

- encourage more use of stackoverflow

- project management discussions public - searchable

  

#### approach developer incentives program

- cow protocol

- review grant applications 

- element of spray & pray 

- smaller grants in scale, to get reputation and then grow from there

- you get people in, but you also need to support them

- regulary touch base with grantees - sdks and docs

- a few smaller grants, devs are mercs

- then some larger grants 

- bounties through gitcoin (need support from social media)



#### Tracking / measuring metrics

- grant to implement tracking

- social media engagement / tracking

- dune analytics - grant

- registring ens metrics,

- how to do user rentention

- growth rate - dune analytics dashboard

- growin community is a problem