https://github.com/fcoury/brand-naming-codex-skill
Codex plugin for creating and evaluating distinctive brand names
https://github.com/fcoury/brand-naming-codex-skill
branding codex codex-skill naming plugin
Last synced: 15 days ago
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Codex plugin for creating and evaluating distinctive brand names
- Host: GitHub
- URL: https://github.com/fcoury/brand-naming-codex-skill
- Owner: fcoury
- License: mit
- Created: 2026-04-11T19:16:49.000Z (about 2 months ago)
- Default Branch: main
- Last Pushed: 2026-04-11T19:16:53.000Z (about 2 months ago)
- Last Synced: 2026-05-04T13:48:43.202Z (26 days ago)
- Topics: branding, codex, codex-skill, naming, plugin
- Language: Shell
- Size: 7.81 KB
- Stars: 3
- Watchers: 0
- Forks: 0
- Open Issues: 1
-
Metadata Files:
- Readme: README.md
- License: LICENSE
Awesome Lists containing this project
README
# Brand Naming Codex Skill
A Codex plugin that installs the `$brand-naming` skill.
Use it when you want Codex to help name or rename a company, product, app,
feature, startup, open source project, or internal initiative.
This is distributed as a GitHub plugin repository because self-serve publishing
to the official Codex Plugin Directory is not available yet. Install it as a
personal local plugin or ask Codex to do that for you.
The skill guides Codex through a practical naming workflow:
- Map the competitive naming landscape.
- Build a benefit ladder from feature to ultimate benefit.
- Generate a large candidate pool from adjacent fields, roots, metaphors,
invented words, and sound.
- Filter names without optimizing away tension.
- Test emotional reactions instead of asking whether people "like" a name.
- Score finalists for distinctiveness, processing fluency, resonance, energy,
longevity, and availability.
## Ask Codex To Install It
Open Codex and say:
```text
Install the Codex plugin from https://github.com/fcoury/brand-naming-codex-skill.
Clone it into ~/.codex/plugins/brand-naming-codex-skill, run its
scripts/install.sh, and restart Codex if the $brand-naming skill does not
appear.
```
That prompt is usually enough. The installer updates your personal Codex
plugin marketplace at `~/.agents/plugins/marketplace.json`.
## Manual Install
```bash
mkdir -p ~/.codex/plugins
git clone https://github.com/fcoury/brand-naming-codex-skill.git \
~/.codex/plugins/brand-naming-codex-skill
~/.codex/plugins/brand-naming-codex-skill/scripts/install.sh
```
Then restart Codex and invoke the skill:
```text
$brand-naming help me name a B2B analytics product for finance teams
```
## What The Installer Does
The installer creates or updates:
```text
~/.agents/plugins/marketplace.json
```
with this plugin entry:
```json
{
"name": "brand-naming-codex-skill",
"source": {
"source": "local",
"path": "./.codex/plugins/brand-naming-codex-skill"
},
"policy": {
"installation": "AVAILABLE",
"authentication": "ON_INSTALL"
},
"category": "Productivity"
}
```
Codex reads personal marketplaces from `~/.agents/plugins/marketplace.json`.
The `source.path` is relative to your home directory, so this repo is installed
under `~/.codex/plugins/brand-naming-codex-skill`.
## Repo-Scoped Install
To make the plugin available to everyone working in one repository, ask Codex:
```text
Install https://github.com/fcoury/brand-naming-codex-skill as a repo-scoped
Codex plugin for this project.
Copy the plugin into ./plugins/brand-naming-codex-skill and add or update
./.agents/plugins/marketplace.json so Codex can install it from that local
repo marketplace.
```
Use this when a team wants the same naming workflow available from a shared
project checkout.
## Update
```bash
cd ~/.codex/plugins/brand-naming-codex-skill
git pull
./scripts/install.sh
```
Restart Codex if the updated skill does not appear.
## Use
Try prompts like:
```text
$brand-naming create a naming brief for my developer tool
```
```text
$brand-naming generate 80 name candidates for a climate fintech startup
```
```text
$brand-naming score these finalists: Luma, Northline, Axio, Brightmark
```
```text
$brand-naming help us decide whether to rename from CloudTech Solutions
```
## Contents
```text
.codex-plugin/plugin.json
skills/brand-naming/SKILL.md
skills/brand-naming/agents/openai.yaml
scripts/install.sh
```
## License
MIT