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https://github.com/genyleap/brand-kit

Brand guide and logos for the Genyleap & Geny brand.
https://github.com/genyleap/brand-kit

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Brand guide and logos for the Genyleap & Geny brand.

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README

          

# Genyleap Brand Kit

Welcome to the official Genyleap Brand Kit! This repository ensures consistency across all Genyleap products and initiatives. Our primary logo represents our foundation and long-term vision, while the DNA-inspired logo—derived from the original mark—serves as the emblem of our ecosystem token. The double-helix design symbolizes innovation, evolution, and the interconnected Genyleap community.

## What’s Included

### **Logos**
- **Genyleap Main Logo**
- [genyleap-dark.svg](https://github.com/genyleap/brand-kit/blob/main/assets/genyleap-dark.svg)
- [genyleap-light.svg](https://github.com/genyleap/brand-kit/blob/main/assets/genyleap-light.svg)
- **DNA-inspired Ecosystem Token Logo**
- [token-dark.svg](https://github.com/genyleap/brand-kit/blob/main/assets/token-dark.svg)
- [token-light.svg](https://github.com/genyleap/brand-kit/blob/main/assets/token-light.svg)
- [token-logo.svg](https://github.com/genyleap/brand-kit/blob/main/assets/token-logo.svg)

### **Color Palette**
Official Genyleap brand colors, based on the **Persian Green** family:
[Persian Green Reference](https://www.color-name.com/persian-green.color)

### **Typography**
Recommended fonts and usage guidelines:
[logo-guidelines.md](https://github.com/genyleap/brand-kit/blob/main/logo-guidelines.md)

### **Guidelines**
Best practices for consistent brand representation.

---

# 🎨 Genyleap Color Guide

**Primary color reference:** Persian Green (`#00A693`)
**Theme:** Clean, modern, tech-forward greens with structured tones and contrast harmony.

---

## **Primary Brand Color**

| Name | Hex | RGB | Usage |
|------|------|-----------|--------|
| **Persian Green** | `#00A693` | (0, 166, 147) | Core brand identity, primary actions, major highlights |

---

## **Secondary Palette — Tints & Shades**

### **Tints (Light Variants)**

| Tone | Hex | Usage |
|------|------|--------|
| Persian Green 10 | `#E0F7F5` | Light backgrounds, subtle highlights |
| Persian Green 25 | `#B3E8E3` | Panels, elevated sections |
| Persian Green 40 | `#80D7CE` | Soft UI elements, charts, infographics |
| Persian Green 60 | `#4CC4B8` | Secondary buttons, hover states |

### **Shades (Dark Variants)**

| Tone | Hex | Usage |
|------|------|--------|
| Persian Green 75 | `#008C7C` | Stronger accents, dark UI components |
| Persian Green 85 | `#007366` | Navigation, dark mode surfaces |
| Persian Green 95 | `#004F45` | Dark backgrounds, hero sections |
| Persian Green 100 | `#00322C` | Deep contrast areas, overlays |

---

## **Complementary Colors**

| Name | Hex | Usage |
|------|------|--------|
| Deep Teal | `#005F59` | Secondary brand color, dark UI |
| Soft Mint | `#A8FFF1` | Highlights, subtle gradients |
| Off-White | `#F5FDFC` | Clean backgrounds |
| Ink Black | `#0D1117` | High-contrast text, dark foundations |

---

## **Neutral Palette**

| Name | Hex | Usage |
|------|------|--------|
| Neutral Light | `#F7F8F9` | Base background |
| Neutral Gray | `#A9B0B3` | Borders, secondary text |
| Neutral Mid-Dark | `#676F74` | Primary text (light mode) |
| Neutral Dark | `#1F2426` | Headers, strong emphasis |

---

## **Brand Gradients**

### **Geny Gradient 1**
```

#00A693 → #4CC4B8 → #A8FFF1

```

### **Geny Gradient 2 (Dark Mode)**
```

#00322C → #007366 → #00A693

```

---

## Usage

See the full brand and asset usage rules:
[logo-guidelines.md](https://github.com/genyleap/brand-kit/blob/main/logo-guidelines.md)

**Download Assets:**
All assets are located in `/assets` within this repository.