https://github.com/germandcont/data_analysis_project

Marketing Campeign Performance Analysis
https://github.com/germandcont/data_analysis_project

Last synced: about 1 month ago
JSON representation

Marketing Campeign Performance Analysis

• Host: GitHub
• URL: https://github.com/germandcont/data_analysis_project
• Owner: Germandcont
• Created: 2024-10-24T18:54:14.000Z (2 months ago)
• Default Branch: main
• Last Pushed: 2024-11-13T16:48:38.000Z (about 1 month ago)
• Last Synced: 2024-11-13T17:39:41.146Z (about 1 month ago)
• Language: Jupyter Notebook
• Size: 12 MB
• Stars: 0
• Watchers: 1
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

Awesome Lists containing this project

README

        
## Marketing Campeign Performance Analysis

In this project, my goal will be to analyze the performance of various marketing campaigns carried out by a company in Malaysia, applying data cleaning and preprocessing techniques, exploratory analysis, and visualization to extract valuable insights that could improve these strategies.

Steps to follow: 

- Understand and preprocess the dataset: Identify and handle missing values, inconsistencies, and outliers. 


- Perform exploratory data analysis (EDA): Discover patterns and meaningful relationships between variables. 


- Visualize data: Create informative visualizations using Matplotlib, Seaborn, and Plotly. 


- Draw conclusions: Interpret the results and provide recommendations based on the analysis.