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https://github.com/google/CausalImpact

An R package for causal inference in time series
https://github.com/google/CausalImpact

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An R package for causal inference in time series

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# CausalImpact

[![R-CMD-check](https://github.com/google/CausalImpact/workflows/R-CMD-check/badge.svg)](https://github.com/google/CausalImpact/actions)
[![Codecov test coverage](https://codecov.io/gh/google/CausalImpact/branch/master/graph/badge.svg)](https://app.codecov.io/gh/google/CausalImpact?branch=master)

## An R package for causal inference using Bayesian structural time-series models

This R package implements an approach to estimating the causal effect of a
designed intervention on a time series. For example, how many additional daily
clicks were generated by an advertising campaign? Answering a question like this
can be difficult when a randomized experiment is not available. The package aims
to address this difficulty using a structural Bayesian time-series model to
estimate how the response metric might have evolved after the intervention if
the intervention had not occurred.

As with all approaches to causal inference on non-experimental data, valid
conclusions require strong assumptions. The CausalImpact package, in particular,
assumes that the outcome time series can be explained in terms of a set of
control time series that were themselves not affected by the intervention.
Furthermore, the relation between treated series and control series is assumed
to be stable during the post-intervention period. Understanding and checking
these assumptions for any given application is critical for obtaining valid
conclusions.

## Installation

```r
install.packages("CausalImpact")
library(CausalImpact)
```

## Getting started

[Video tutorial](https://www.youtube.com/watch?v=GTgZfCltMm8)

[Documentation and examples](https://google.github.io/CausalImpact/CausalImpact.html)

## Further resources

* Manuscript:
[Brodersen et al., Annals of Applied Statistics (2015)](https://research.google/pubs/pub41854/)

* For questions on the statistics behind CausalImpact:
[Cross Validated](https://stats.stackexchange.com/questions/tagged/causalimpact)

* For questions on how to use the CausalImpact R package:
[Stack Overflow](https://stackoverflow.com/questions/tagged/causalimpact)

* [Bug reports](https://github.com/google/CausalImpact/issues)