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https://github.com/google/GeoexperimentsResearch

An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google product.
https://github.com/google/GeoexperimentsResearch

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An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google product.

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# R package GeoexperimentsResearch version 1.0.3

Copyright (C) 2017 Google, Inc.
License: Apache 2.0

## Disclaimer

This is not an official Google product. For research purposes only.

## What is this R package for?

This R package ('GeoexperimentsResearch') is an open-source implementation of the geo
experiment analysis methodology developed at Google [1, 2].

This package provides object classes and methods and functions for handling,
verifying, and analyzing data from geo experiments. Version 1.0 implements the
geo experiment methodology presented in [1], also called the geo-based
regression (GBR), and also the follow-up methodology 'time-based regression'
(TBR), introduced in [2].

## Documentation

See the vignette and the manual in this package (in the subdirectory inst/doc/
in the source package).

## References

[1] Vaver, J. and Koehler, J. (2011)
[Measuring Ad Effectiveness Using Geo Experiments](http://static.googleusercontent.com/media/research.google.com/en//pubs/archive/38355.pdf).

[2] Kerman, J., Wang, P. and Vaver, J. (2017)
[Estimating Ad Effectiveness Using Geo Experiments in a Time-Based Regression Framework](https://research.google.com/pubs/pub45950.html).