https://github.com/harshindcoder/devavi_marketing_campaign
Created a Performance Marketing Campaign
https://github.com/harshindcoder/devavi_marketing_campaign
Last synced: about 1 year ago
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Created a Performance Marketing Campaign
- Host: GitHub
- URL: https://github.com/harshindcoder/devavi_marketing_campaign
- Owner: harshindcoder
- License: mit
- Created: 2025-04-09T02:00:28.000Z (about 1 year ago)
- Default Branch: main
- Last Pushed: 2025-04-09T02:05:17.000Z (about 1 year ago)
- Last Synced: 2025-04-09T03:19:46.784Z (about 1 year ago)
- Homepage:
- Size: 436 KB
- Stars: 0
- Watchers: 1
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
- License: LICENSE
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README
# 🌿 Devavi Performance Campaign Plan
_Application for Performance Marketing Intern_
---
## 🚀 1. Campaign Strategy Outline
### 🎯 Objective
- Drive conversions (product sales)
- Enhance digital brand presence
- Derive insights for future ad strategy
### 📍 Target Platforms
- **Instagram**: Reels, Stories, Collabs
- **Facebook**: Feed, Carousel Ads
- **Google Search**: High-intent skincare queries
### 👥 Audience Segments
**1. Gen Z Glow-Getters (18–24)**
- Platform: Instagram
- Traits: Trendsetters, reel-watchers, skincare-curious
- Why: Highly engaged, love influencer-backed content
**2. Millennial Skincare Explorers (25–34)**
- Platform: Google + Facebook
- Traits: Research-driven, eco-conscious
- Why: Likely to convert through trust-building, reviews, and product claims
### 💸 Budget Allocation (₹20,000 over 10 Days)
**Days 1–5 (Testing Phase)**
- Google: ₹2,000
- Facebook: ₹2,000
- Instagram: ₹2,000
- Flex/Experimental Budget: ₹4,000
**Days 6–10 (Optimization Phase)**
- Scale budget to top-performing platforms/ads for ROAS boost
---
## 🎨 2. Sample Ad Creatives
### 🔥 Headlines
- _Glow Naturally with India’s Clean, Vegan Skincare_
- _Skincare That Loves You Back – No Toxins, No Cruelty_
### 📝 Primary Texts
**Ad Text 1**
✨ Your skin deserves better.
Introducing **Devavi** – India’s clean, vegan skincare line crafted with plant-based goodness.
💚 Cruelty-free | 🌱 Vegan | 🧪 Dermat-tested
✅ Oily, dry or sensitive skin? We got you.
🛒 _Shop now and feel the difference._
**Ad Text 2**
Tired of skincare that breaks promises *and* your skin?
Try **Devavi** – clean ingredients, real results.
✔️ Vegan | ✔️ Clean | ✔️ Glowing, Healthy Skin
_Tap in to start your glow-up_ 🌿✨
### 🔗 Ad Inspiration
- [Venus Gillette India – Smooth Skin Without the Ouch](https://www.youtube.com/watch?v=a6l7YdOTrKQ)
- [Dramatic Skin Barrier Protection – YouTube Ad](https://www.youtube.com/watch?v=2TqF0bUsVCk)
---
## 🛍 3. Landing Page Recommendations
### 🧩 Key Elements
- **Hero Banner**: _Clean. Vegan. Skin That Glows._ → [Shop Now] CTA
- **Product Highlights**: 🌱 Vegan | 🔬 Dermat-tested | 🍃 Clean Ingredients | 🧴 All Skin Types
- **Trust Builders**:
- ✅ Money-back guarantee
- ✅ Sensitive skin safe
- ✅ Secure checkout
### ⚡ Urgency Play
- Countdown timer: _Offer ends in..._
- Stock alert: _Only 17 left!_
- Promo Code: `GLOW10`
### 💬 FAQ Block
- “Is it okay for men?”
- “How fast does it work?”
- “How is this different from K-beauty?”
### 💡 Exit Pop-Up
- 5% off **or** Free face mask on exit intent
---
## 📊 4. KPI Suggestions
| Metric | Goal | Why It Matters |
|---------------------|--------------|--------------------------------------------|
| **CTR** | 1.5%+ | Measures ad appeal + targeting |
| **CPA** | ≤ ₹500 | Ensures cost-effective conversions |
| **ROAS** | 2x+ | Proves profitability of campaign |
| **Engagement Rate** | High | Helps in organic growth + retargeting pool |
| **Conversion Rate** | 2–5% | Confirms landing page is working |
---
## 🎉 5. Bonus: Instagram Launch Strategy – `#GlowLikeThat`
### Phase 1 – Suspense (Days 1–3)
- Mysterious Reels with glowing skin + “Something clean is coming…”
- Stories Polls: _“Is it K-beauty or Indian?”_
- DM Insiders Club for exclusive updates
### Phase 2 – Reveal (Days 4–6)
- Skit with influencer: _“Wait… this is Indian skincare?!”_
- Aesthetic Reels with catchy, subtitle-driven how-tos
### Phase 3 – Challenge & Hype (Days 7–10)
- Launch `#GlowLikeThat Challenge`
- Real user testimonials + before/after shots
- IG Live: Devavi skincare routine + giveaway
### ✨ Influencer Collab Suggestion
**@poohwithkorea**
- Gen Z favorite
- Known for skincare + quirky, real talk
- Voice and vibe align with Devavi’s brand tone
> _Made with 💚 for clean skincare & scroll-stopping strategies._