https://github.com/hilalguleryuz/northwind_data_analysis_capstone_project

Northwind Capstone Project
https://github.com/hilalguleryuz/northwind_data_analysis_capstone_project

capstone-project dashboard data-analysis data-visualization dax jupyter-notebook matplotlib northwind northwind-database pandas postgresql powerbi python seaborn sql

Last synced: 3 days ago
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Northwind Capstone Project

• Host: GitHub
• URL: https://github.com/hilalguleryuz/northwind_data_analysis_capstone_project
• Owner: hilalguleryuz
• Created: 2024-10-23T09:49:46.000Z (16 days ago)
• Default Branch: main
• Last Pushed: 2024-11-01T09:51:35.000Z (7 days ago)
• Last Synced: 2024-11-01T10:25:08.609Z (7 days ago)
• Topics: capstone-project, dashboard, data-analysis, data-visualization, dax, jupyter-notebook, matplotlib, northwind, northwind-database, pandas, postgresql, powerbi, python, seaborn, sql
• Language: Jupyter Notebook
• Homepage:
• Size: 3.01 MB
• Stars: 0
• Watchers: 1
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

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README

        
## 🚀 Capstone Project: Northwind Trade Company

For this capstone project, I conducted an in-depth analysis of the Northwind Trade Company dataset. The goal was to extract strategic insights that could improve the company’s operational efficiency, and profitability. I employed **SQL, Python**, and **Power BI** to query, analyze, and visualize the data.

### 📊 Project Summary:

### 1. **Overall KPIs:**

   I evaluated key performance indicators (KPIs) including Total Orders, Gross Sales, Net Sales, Total Quantity Sold.  

   These metrics helped in summarizing the company's overall performance, giving a top-down view of sales and profitability.

### 2. **Customer and Product Analysis:**   

   I analyzed customer data to determine the **top 10 customers by order value**, where **Germany** and the **USA** showed the highest number of customers. I also identified the **best-selling products** and visualized the sales distribution across product categories like Beverages, Dairy Products, and Confections.

### 3. **Category and Product Performance:**

   - Analyzed sales volume, net profit, and discount rates per product category. Beverages and Dairy Products led in terms of profitability, contributing significantly to the company’s gross and net revenue.

   - Visualized **top 5 categories by total quantity sold** and **monthly sales trends** to identify peak seasons and high-performing categories.

### 4. **Regional and Country-Level Analysis:**

   I examined the company's performance across **21 countries** and **19 regions**. Using SQL queries, I drilled down into each country to measure sales, shipping costs, and profit. Insights from this analysis allowed me to identify opportunities for expanding into regions with high growth potential.

The screenshots of the project are provided below:

![alt text](https://github.com/hilalguleryuz/northwind_data_analysis_capstone_project/blob/main/Screenshots/SS_1.png)

![alt text](https://github.com/hilalguleryuz/northwind_data_analysis_capstone_project/blob/main/Screenshots/SS_2.png)

![alt text](https://github.com/hilalguleryuz/northwind_data_analysis_capstone_project/blob/main/Screenshots/SS_3.png)

![alt text](https://github.com/hilalguleryuz/northwind_data_analysis_capstone_project/blob/main/Screenshots/SS_4.PNG)

![alt text](https://github.com/hilalguleryuz/northwind_data_analysis_capstone_project/blob/main/Screenshots/SS_5.png)