https://github.com/i3abghany/identify-customer-segments
https://github.com/i3abghany/identify-customer-segments
Last synced: 7 months ago
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- Host: GitHub
- URL: https://github.com/i3abghany/identify-customer-segments
- Owner: i3abghany
- Created: 2020-08-08T09:37:27.000Z (about 5 years ago)
- Default Branch: master
- Last Pushed: 2021-12-28T18:42:22.000Z (almost 4 years ago)
- Last Synced: 2025-01-31T23:51:57.200Z (9 months ago)
- Language: HTML
- Size: 490 KB
- Stars: 0
- Watchers: 2
- Forks: 0
- Open Issues: 0
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Metadata Files:
- Readme: README.md
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README
# Identify-Customer-Segments
Analysis, cleaning, and modelling of the Arvato Financial Solutions customer dataset using unsupervised learning techniques to segment customers according to the similarities they have into categories.
This analysis would help the company make more informed marketing and product decisions.
Used various techniques to clean the data, removing unwanted anomalies, applied dimensionality reduction, used the clean data to implement clustering to identify segments of customers. Finally, used the segmentation to provide useful information that could be used to assist future marketing strategies.