https://github.com/joaolcorreia/rfm-analysis

Python script (and IPython notebook) to perform RFM analysis from customer purchase history data
https://github.com/joaolcorreia/rfm-analysis

customer-analytics customer-segmentation ipython-notebook python-script rfm-analysis

Last synced: about 2 months ago
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Python script (and IPython notebook) to perform RFM analysis from customer purchase history data

• Host: GitHub
• URL: https://github.com/joaolcorreia/rfm-analysis
• Owner: joaolcorreia
• License: apache-2.0
• Created: 2016-06-02T06:03:10.000Z (almost 9 years ago)
• Default Branch: master
• Last Pushed: 2019-10-01T21:17:14.000Z (over 5 years ago)
• Last Synced: 2025-04-07T15:09:07.769Z (about 2 months ago)
• Topics: customer-analytics, customer-segmentation, ipython-notebook, python-script, rfm-analysis
• Language: Jupyter Notebook
• Size: 534 KB
• Stars: 270
• Watchers: 16
• Forks: 175
• Open Issues: 1
• Metadata Files:
  • Readme: README.md
  • License: LICENSE

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README

        
# RFM-analysis

RFM analysis is a simple python script (and IPython notebook) to perform RFM analysis from customer purchase history data. 

[Please read the blog post on RFM analysis](https://joaocorreia.io/blog/rfm-analysis-increase-sales-by-segmenting-your-customers.html), it includes instructions on how to make RFM analysis actionable and a ready to use Tableau dashboard.

## Usage:

```bash

$ python RFM-analysis.py -i sample-orders.csv -o rfm-segments.csv -d "2014-04-01"

```

- orders file (-i sample-orders.csv)

- output file with the RFM segmentation (-o rfm-segmenta.csv)

- maximum date of your orders table (-d “YYYY-mm-dd”).