https://github.com/kemal7-ai/custom-gpt-playbook
A curated guide to building, prompting, and integrating custom GPTs for creative and marketing professionals.
https://github.com/kemal7-ai/custom-gpt-playbook
List: custom-gpt-playbook
advertising-technology awesome-list custom-gpt generative-ai gpt gpt-4o marketing-automation mobile-application mobile-first playbook prompt-engineering
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A curated guide to building, prompting, and integrating custom GPTs for creative and marketing professionals.
- Host: GitHub
- URL: https://github.com/kemal7-ai/custom-gpt-playbook
- Owner: Kemal7-ai
- License: mit
- Created: 2025-07-15T18:41:06.000Z (3 months ago)
- Default Branch: main
- Last Pushed: 2025-07-16T09:15:08.000Z (3 months ago)
- Last Synced: 2025-08-07T01:03:55.839Z (2 months ago)
- Topics: advertising-technology, awesome-list, custom-gpt, generative-ai, gpt, gpt-4o, marketing-automation, mobile-application, mobile-first, playbook, prompt-engineering
- Homepage:
- Size: 24.4 KB
- Stars: 2
- Watchers: 1
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
- Contributing: CONTRIBUTING.md
- License: LICENSE
Awesome Lists containing this project
README
# Custom GPT Playbook for Creatives & Marketers 🚀
[](https://awesome.re) [](http://makeapullrequest.com)
A curated guide and collection of resources for building, prompting, and integrating high-impact Custom GPTs, with a special focus on advertising, marketing, and creative workflows. As a Director of Creative Team working at the intersection of technology and advertising, I created this playbook to bridge the gap between AI's potential and practical, real-world creative application.
---
## Contents
- [🌟 Inspiring Custom GPTs](#-inspiring-custom-gpts)
- [🛠️ Prompt Engineering Techniques](#️-prompt-engineering-techniques)
- [🔌 Action & API Integration Guides](#-action--api-integration-guides)
- [🎯 GPT Strategies for Marketing & Advertising](#-gpt-strategies-for-marketing--advertising)
- [🔧 Tools & Helper Libraries](#-tools--helper-libraries)
- [📄 Must-Read Articles & Whitepapers](#-must-read-articles--whitepapers)
- [🤝 How to Contribute](#-how-to-contribute)
- [📜 License](#-license)
## 🌟 Inspiring Custom GPTs
*A collection of powerful and creative GPTs that showcase what's possible.*
- **[Educational Bedtime Stories](https://chatgpt.com/g/g-YbbPWAyOa-educational-bedtime-stories)** - **My Take:** A personal project I designed and developed to transform children's bedtime into an imaginative learning adventure. It's an exploration of how Generative AI can be used for positive, ethical, and creative storytelling for families.
- **[Unique History Explorer](https://chatgpt.com/g/g-nnAKedEfO-unique-history-explorer)** - **My Take:** Another personal project that combines historical storytelling with AI-driven visual creation. This GPT makes history accessible and engaging by sharing lesser-known facts accompanied by hyper-realistic images, showcasing the potential of AI in digital humanities and content creation.
- **[Image to Text Explainer](https://chatgpt.com/g/g-dsoafWXfV-image-to-text)** - **My Take:** I developed this 'Image to Text' GPT as a versatile utility for digital professionals. Its primary function is to create clear, objective descriptions for crucial tasks like generating SEO-friendly alt-text to improve web accessibility (a11y), or for analytically deconstructing visual content in creative projects. It's a practical demonstration of applying multi-modal AI to enhance both digital inclusivity and workflow efficiency.
- **My Agency's Internal GPT** - **My Take:** The core tool I developed to automate our creative briefing process, directly resulting in a 30% reduction in project turnaround time. A full case study is available within my evidence portfolio.
## 🛠️ Prompt Engineering Techniques
*Resources to master the art of talking to machines.*
- **[Awesome Prompting Techniques on GitHub](https://github.com/prompt-engineering/awesome-prompt-engineering)** - **My Take:** A concise reference of prompt patterns, including few-shot, chain-of-thought, and iterative prompting.
- **[Prompt Engineering Guide by OpenAI](https://platform.openai.com/docs/guides/prompt-engineering)** - **My Take:** Official best practices covering system messages, role separation, and context management.
## 🔌 Action & API Integration Guides
*Guides on connecting your GPTs to the outside world to perform real tasks.*
- **[Zapier + OpenAI Integration Guide](https://zapier.com/apps/openai/integrations)** - **My Take:** Step-by-step automation for sending GPT-generated outputs into Slack, Gmail, or other apps.
- **[Building Actions for Custom GPTs by OpenAI](https://platform.openai.com/docs/guides/gpts/actions)** - **My Take:** Detailed walkthrough on defining, hosting, and deploying custom actions.
## 🎯 GPT Strategies for Marketing & Advertising
*Actionable strategies and prompt templates tailored for the creative industry. This section is my special contribution.*
- **Strategy: Persona-Based Ad Copy Generation**
- **Description:** How to instruct a GPT to adopt different customer personas for targeted messaging.
- **Prompt Template:**
```
Act as a [Persona Name], a [demographic description]. Your goal is to react to the following product: [Product Description]. Write three pieces of ad copy that would convince you to click.
```
- **Strategy: A/B Creative Variant Generation**
- **Description:** Use a GPT to produce multiple ad design briefs and copy variations for systematic A/B testing.
- **Prompt Template:**
```
Given the campaign goal: [Goal], create 4 distinct ad concepts with a headline, body text, and visual mood description for each.
```
## 🔧 Tools & Helper Libraries
*Tools that make the GPT creation process easier.*
- **[LangChain](https://github.com/hwchase17/langchain)** - **My Take:** Simplifies building multi-step GPT workflows with chains, agents, and memory persistence.
- **[GPTCache](https://github.com/zilliztech/GPTCache)** - **My Take:** Local caching layer to reduce API calls and speed up repetitive queries.
## 📄 Must-Read Articles & Whitepapers
*Seminal texts and recent analyses on the state of Generative AI.*
- **[Attention Is All You Need (Google Research)](https://arxiv.org/abs/1706.03762)** - **My Take:** The foundational Transformer paper; understanding it is key to grasping GPT capabilities.
- **[The State of GPT-4 by OpenAI](https://openai.com/research/gpt-4)** - **My Take:** OpenAI's overview of GPT-4 strengths, limitations, and future directions.
## 🤝 How to Contribute
Contributions are welcome! Please read the [contributing guidelines](CONTRIBUTING.md) first. Feel free to open issues or submit pull requests to add new GPT examples, resources, and best practices.
## 📜 License
This project is licensed under the [MIT License](LICENSE).