https://github.com/lijesh010/customer_analysis
This repository contains a data science project aimed at analyzing customer behavior and classifying them based on their likelihood to accept marketing campaigns. Additionally, the project involves clustering customers into different segments for targeted marketing strategies.
https://github.com/lijesh010/customer_analysis
agglomerative-clustering clustering-algorithm customer-analysis customer-segmentation exploratory-data-analysis internship-project jupyter-notebook kmeans-clustering machine-learning-algorithms python visualization
Last synced: 5 months ago
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This repository contains a data science project aimed at analyzing customer behavior and classifying them based on their likelihood to accept marketing campaigns. Additionally, the project involves clustering customers into different segments for targeted marketing strategies.
- Host: GitHub
- URL: https://github.com/lijesh010/customer_analysis
- Owner: lijesh010
- Created: 2023-09-06T09:42:31.000Z (about 2 years ago)
- Default Branch: main
- Last Pushed: 2023-09-15T06:04:38.000Z (about 2 years ago)
- Last Synced: 2025-02-03T14:12:41.676Z (10 months ago)
- Topics: agglomerative-clustering, clustering-algorithm, customer-analysis, customer-segmentation, exploratory-data-analysis, internship-project, jupyter-notebook, kmeans-clustering, machine-learning-algorithms, python, visualization
- Language: Jupyter Notebook
- Homepage:
- Size: 16.5 MB
- Stars: 0
- Watchers: 1
- Forks: 0
- Open Issues: 0
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Metadata Files:
- Readme: README.md
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README
# Customer_Analysis
This GitHub repository contains a comprehensive data science project aimed at analyzing customer behavior and classifying them based on their likelihood to accept marketing campaigns. Additionally, it involves clustering customers into distinct segments for targeted marketing strategies. The project follows a structured approach, encompassing data exploration, preprocessing, modeling, evaluation, and visualization.
