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https://github.com/manoharvit/raymond-annual-report

Excel analysis on customer behavior and sales performance of Raymond Showroom Dataset 2022.
https://github.com/manoharvit/raymond-annual-report

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Excel analysis on customer behavior and sales performance of Raymond Showroom Dataset 2022.

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# Raymond Showroom Annual Report

This project presents a detailed analysis of the Raymond Showroom's 2022 financial data, leveraging Excel's advanced analytical capabilities. The repository includes meticulously organized spreadsheets and utilizes a suite of analytical tools to unravel and interpret Vrinda Store's financial performance over the past year. The aim is to provide profound insights into sales trends, customer demographics, and operational efficacy, thereby informing strategic business decisions for future growth and profitability.



Dashboard



# Retail Sales Performance & Customer Analysis - Annual Reports



## Overview



Welcome to our comprehensive analysis repository, where we delve into the sales performance and customer buying patterns for the past year. Through meticulous examination of sales data from renowned retail players, we've unearthed strategic insights poised to bolster sales growth in the forthcoming year.



## Annual Retail Analysis Highlights



- **Peak Performance**: March emerged as the month with the highest sales, signaling an opportune time for targeted marketing campaigns.

- **Demographic Dynamics**: Women constituted the majority of our customer base, representing a significant 65% of total sales.

- **Age-wise Ascendancy**: The 30-49 age bracket proved to be the most lucrative, responsible for roughly half of the sales.



## Strategic Recommendations



To capitalize on these insights, we propose:

- **Targeted Outreach**: Tailored marketing efforts aimed at women within the 30-49 age demographic, primarily in key states such as Maharashtra, Karnataka, and Uttar Pradesh.

- **Channel Optimization**: Prioritization of sales via leading e-commerce channels like Amazon, Flipkart, and Myntra, leveraging their extensive reach.

- **Incentivization**: Deployment of personalized offers, coupons, and ad campaigns to not just attract, but also retain the identified customer segments.



## Objective

The "Raymond Annual Report 2022" aimed to explore customer behaviors and sales data to inform growth strategies for 2023.



## Methodology

- **Data Extraction**: Retrieved data in Excel format for preliminary analysis.

- **Data Cleaning**: Ensured data integrity by correcting discrepancies and filling missing entries.

- **Data Enrichment**: Enhanced the dataset with 'Age Group' and 'Month' columns to enable granular analysis.

- **Data Analysis**: Utilized Pivot Tables to detect patterns and extract trends from the data.

- **Visualization**: Developed a suite of charts, graphs, and slicers to illustrate key findings.



## Key Insights



### Customer Gender:

- Women are more likely to make purchases, representing about 65% of total sales.

### Top States:

- Maharashtra, Karnataka, and Andhra Pradesh are top contributors to sales, approximately 35% combined.

### Age Group:

- Adults aged 30-49 are the largest customer segment, accounting for about 50% of total sales.

### Sales Channels:

- Online platforms like Amazon, Flipkart, and Myntra are the leading sales channels, with around 80% contribution to sales.



## Recommendations for Sales Improvement



- **Targeted Marketing**: Focus on women within the 30-49 age group in Maharashtra, Karnataka, and Uttar Pradesh.

- **Leverage Preferred Channels**: Prioritize Amazon, Flipkart, and Myntra for promotional activities.

- **Personalized Offers**: Roll out customized ad campaigns, offers, and coupons for the target demographic.



Following these strategies should help Raymond Showroom to optimize sales by targeting the most responsive customer segments and channels.



## Strategies to Improve Sales and Profits



1. **Customer Segmentation and Personalization**

   - Create detailed personas for the target demographic.

   - Develop personalized marketing campaigns.

   - Implement loyalty programs to encourage repeat business.



2. **Inventory Management and Product Selection**

   - Analyze product trends and stock popular items for the target demographic.

   - Offer seasonal promotions to boost average transaction value.

   - Maintain high product quality for customer satisfaction and trust.



3. **Optimize Sales Channels**

   - Enhance the online shopping experience on leading e-commerce platforms.

   - Engage with the target audience through social media and influencer partnerships.

   - Develop a mobile app to improve shopping convenience for customers.

     

### By combining these strategies with the initial recommendations,we can develop a comprehensive sales and profit improvement plan. 

### Regularly reassessing and adapting these strategies based on performance and customer feedback will help ensure long-term success and growth for the business.



## Conclusion:

Target women customers of age group (30–49) years living in Andhra Pradesh, Maharashtra, and Karnataka by showing ads/coupons/offers available on Amazon, Myntra and Flipkart.