https://github.com/mastermindromii/mexico-toy-sales-insights

Power BI Project👩‍💻
https://github.com/mastermindromii/mexico-toy-sales-insights

Last synced: 9 days ago
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Power BI Project👩‍💻

• Host: GitHub
• URL: https://github.com/mastermindromii/mexico-toy-sales-insights
• Owner: MasterMindRomii
• Created: 2024-02-02T18:26:26.000Z (10 months ago)
• Default Branch: main
• Last Pushed: 2024-02-19T17:20:22.000Z (9 months ago)
• Last Synced: 2024-02-19T19:09:09.447Z (9 months ago)
• Homepage:
• Size: 15.5 MB
• Stars: 0
• Watchers: 1
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

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README

        
# Mexico-Toy-Sales-Project

## 🚀 Welcome to My Power BI Project Repository on Mexico Toy Sales  👩‍💻

In this Power BI project, I embarked on a journey of data exploration, leveraging DAX functions, Business Intelligence techniques, and innovative data visualization methods to unravel the mysteries hidden within the dataset.

### 🌟 Insights and Problem-Solving Approach:

- **KPIs Analysis:** Gauge the company's progress towards its objectives.

- **Cumulative Sales Total:** Uncover the growth trajectory of the business.

- **Inventory Management:** Dive into the dynamics across different stores.

- **Identifying Sales Peaks:** Pinpoint special days and seasons of heightened sales activity.

### 💡 Leveraged Technologies and Techniques:

- **Power Query:** Unearth distinct values and address missing data concerns.

- **Data Modeling:** Craft relationships between tables for enhanced insights.

- **DAX Functions:** Engineered KPIs, financial metrics, and calculated columns.

- **Tooltips:** Delve into product performance through sales and inventory analytics.

- **Visualizations:** Craft interactive dashboards for intuitive data exploration.

### 🔍 Analytical Journey Highlights:

- **Excel Pre-Analysis:** Setting the stage for data exploration and refinement.

- **Error Handling:** Addressing erroneous or missing data points.

- **Date Table Creation:** Enabling powerful time intelligence functions.

- **Relationship Management:** Orchestrating seamless interactions between tables.

- **DAX Mastery:** Unleashing the power of functions for profitability, sales, and more.

### 📈 Achievements and Discoveries:

- **Target Attainment:** Company achieved sales of 545.84K and Profit of 133.26K.

- **Top Performing Category:** Toys witnessed the highest sales, with Arts and Crafts trailing.

- **Seasonal Trends:** Sales peaked in the first and second quarters of both years.

- **Expansion Opportunities:** Durango emerges as a lucrative market for store expansion.

- **Healthy Profit Margin:** Overall profit margin stands at 21.79%, surpassing the 10% benchmark.

Welcome to a journey of insights, innovation, and impactful data-driven decisions! 🌟